Deepika Padukone’s Cleavage, SRK ‘8-pack’ Abs & Loads Of Pageviews For TOI: A Lost Case Of Digital Journalism
Editor’s Note: This is a guest post from Sudipta Sengupta that discusses how the recent controversy of Deepika Padukone and TOI is a lost case of digital journalism, one driven by…
Analysing The Social Media Buzz Of The Nescafe India Ad #ItAllStarts
More than a fortnight and the latest Nescafe India ad #ItAllStarts has crossed 4 million views. The latest ad is an effort from the country’s biggest foods company Nestle India…
6 Brands With Winning Mobile Content Strategies – Tina Datta Nayak
Editor’s note: This is a guest post from Tina Datta Nayak in which she discusses how Indian brands are using content and creating success on mobile. She is the Head of…
What You Should Know About The Shraddha Sharma-Culture Machine Court Case
Update[18/09/2014]: Shraddha Sharma – Culture Machine court case has new interesting developments, click here to read about it. Putting creative thinkers and business minds inside a bottle for long isn’t easy….
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014 & 2015
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading global media network. Based on data…
Here’s How Indian Army, Twitter India, @JKFloodRelief, Google And Others Are Helping #KashmirFlood Victims Via Online
Jammu and Kashmir is battling one of the worst floods in decades due to days of torrential monsoon rains. The state’s worst floods in 60 years have caused a huge…
8 Things Marketers Should Know On The State Of Mobile Advertising In India
Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia for Q1 2014, activities over the…
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Here’s Why India’s First Fully Integrated Social Bank Account Was Launched And The User Response So Far
Kotak Mahindra Bank’s journey on social media was a cautious one in the initial days. Our journey on social was a much more watchful and thought out initiative, said Karthi Marshan, Executive Vice President…
5 Ambitious Digital Initiatives From 100 Days Of Narendra Modi Government
Born after independence, Narendra Modi, India’s 15th Prime Minister is presently leading the country with full vigor. The Modi led NDA government which had a thunderous victory in the General…
Airtel Launches Cross Operator Music Streaming App Wynk. But Why & Will Other Operators Follow?
Over-the-top services or third party apps such as streaming apps and messaging apps have been a nightmare for telecom operators globally. India has been no exception and we have seen…
What Does Service Tax Levied On Digital Ads On Websites & Mobiles From 1st Oct Mean For Ad Publishers – CA Karan Batra
Editor’s Note: This is a guest post authored by CA Karan Batra form www.charteredclub.com which is a Q&A Forum for all your Tax Queries. The Budget 2014 announced by the new Narendra…
Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access
Print is surely feeling the tremors of digital in the country. Before it is too late Bennett, Coleman and Company Ltd (BCCL)—India’s largest media conglomerate and publisher of the Times…
Why Times Of India’s Dictate To Its Employees Asking Them To Surrender Twitter & Facebook Passwords Is Bizzare
UPDATE: TOI has tweaked its social media policy following the social media outrage caused by the earlier one. While there are some changes in the policy, it still retains most…
How Businesses Should Prepare For Internet Of Things – Brian Pereira
Editor’s Note: The article has been cross posted from LinkedIn with due consent from author Brian Pereira. With two decades in Technology Journalism on platforms like Print, Online, Live Events…
Can Gmail’s Easy Unsubscribe Button Threaten Email Marketing? – @Nishad
Editor’s Note: This is a guest post from Nishad Ramachandran in which he talks about email marketing and the shifting sands with the introduction of Gmail’s easy unsubscribe button. Nishad is VP Digital Experience…
On The Hindu’s Social Media Dictate To Its Employees To Refrain From Sharing Stories Of Other Publications
Social media as a medium is designed to learn and share. But it appears that a leading publishing daily like The Hindu is having difficulty in understanding this. Last week,…
Why Advertising And Marketing Will Always Be About Great Story Telling – @srinistuff
Editor’s Note: Srinivas Kulkarni, a communications professional for over 10 years with interests in passion for advertising, creativity, social & digital marketing has shared a guest post which talks about the relevance of…