Why Fair & Lovely’s YouTube Video Series For Millennials Is Falling Short
Last year the total fairness cream market in India was pegged at Rs.3000 crore approximately. While there have been signs of fairness market slowing down, which Hindustan Unilever Limited (HUL)…
#5050Feeling: Inside the IPL8 Content Strategy For Britannia 50:50
According to industry executives, the biscuit market is worth roughly Rs.24,000 crore currently. Though companies don’t disclose market share figures, some analysts estimate that Parle is the market leader with…
How Mahindra Gusto Connected With The Youth Over A Food Ride In South Mumbai
Late last year Mahindra Two Wheelers launched its indigenously built scooter Gusto. This was Mahindra’s entry in the 110cc scooter market which accounted for 27.4% of the two-wheeler market. According…
Inside Royal Challengers Bangalore’s YouTube Strategy For #RCBInsider
The eighth season of Indian Premiere League continues to be a money spinner on TV as well as social media. Most leading brands such as MakeMyTrip, Car Dekho, Ceat Tyres,…
What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product
Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over the last six years users out…
How Companies Can Empower Their Employees To Be Social Professionals With LinkedIn Elevate
According to a report in Q4 2014, Facebook still dominates and dictates the news we read, enables brands to promote targeted messages and offers, and is the #1 source of…
How Brands Are Using Meerkat And Periscope For Live Streaming
All of now apps like Meerkat and Twitter-owned Periscope have made live streaming mainstream. Recording and live streaming the same via mobile is a concept that isn’t new. In early…
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Not Facebook, Twitter Is Dominating As The Second Screen For #CWC2015
The first semi final is over, New Zealand has confirmed its spot for the final game of ICC World Cup 2015. Log on to Twitter and you will find that…
[Expert Speak] Can Maxus Synapse Help Media Planners Make Smarter Decisions For TV Programs Dominant On Social Media
Today TV and social media (to be read as Twitter) are supplementing each other, not competing for user’s time. Social TV experience may have failed to pick up in the…
How SAP’s Real Time Data Is Helping ICC Build On Fan Engagement For #CWC15
“In business and sport, backing up intuition with data is the way to success,” Adam Gilchrist, the renowned ex-Australian wicket keeper said at the recent SAP summit. Crunching big data into…
How IBM’s #Scorewithdata Is Crunching Big Data Cricket Insights Into Visual Content For #CWC15
Seven hours prior to the first quarter final of ICC World Cup 2015, IBM’s Score With Data (#ScoreWithData) predicted that Imran Tahir will be the “Power Bowler” from the South African…
How Original Content Is Driving Organic Downloads For Truly Madly Dating App
Mobile app marketing is a tough nut to crack. From the 1.2 million apps currently hosted on the App Store, nearly 80% are ‘zombie apps’. Nearly 1.4 million apps on Google Play…
How Ecommerce Branding In India Is Beginning To Focus On Relationships And Real Values
It’s 2015 and the eCommerce bubble is yet to burst in the country. Reporting losses every year is the norm for most major players while consolidation has been the key…
[Expert Opinion] The Good And Bad Of Big Digital Agencies Outsourcing To Small Ones
A year back when I was interviewing a social media startup for their interesting work, the founder informed me that while all the hard work was done by them, they couldn’t own…
Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking On Its Network
Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie…
How Hotstar Is Winning The ICC WorldCup For Star Sports With Its Content Marketing
According to industry estimates, Star Sports’ digital properties got 34 million unique visitors across the web and mobile just nine days after the start of the ICC World Cup. Of…
How Facebook’s Creative Accelerator Is Unlocking The Power Of Storytelling For Brands In India
Nestle Everyday wanted to reach out to people in both metros and rural areas in India. Facebook worked with the brand and its agencies, Publicis Delhi and Media Alliance, to…