3 Strategies That Will Help Brands Best Use The Indian Digital Economy
India’s digital advertising market has grown in double digits for the past five years, yet it remains small both relative to the total advertising spend in India (Figure 1) as…
State Of Mobile Advertising Around The World In 4 Charts
Global mobile advertising revenue hit $31.9 Billion (€23.9 Billion) in 2014, according to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology….
Why Marketers Should Focus On Local Language Content
Last year a joint study by Internet and Mobile Association of India (IAMAI) and IMRB International predicted that regional language content availability can boost the growth of Internet in India…
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global landscape, accounting for almost 1.5 billion…
5 Charts That Prove App Model Is The Way Forward For Ecommerce In India
Ever since Myntra decided to shut its website and go for an app-only model, several debates have been triggered on whether it is a brave or a foolish move. Mobile…
11 Charts That Define B2B Content Marketing Trends, Benchmarks & Budgets In 2015
“Last year,we asked B2B marketers for the first time whether they had a documented content marketing strategy, and not even half (44%) said yes. That left us wondering whether the…
IgnitionOne Q2 Digital Marketing Report – Display Ad Spend On Facebook Outpaced Google
Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers using IgnitionOne’s campaign management platform, according to the company’s Q2 Digital…
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[Millward Brown Digital Report 2015] Intelligent Decisions And Not Big Data Is The Biggest Opportunity For Marketers In 2015
Any data without actionable insights is useless, marketers are realizing it. 2014 brought an influx of data to marketers, but without an instruction manual on how to use it to…
10 Charts That Show Why Indian Retailers Should Adopt An Omni-Channel Strategy
Rs. 60,000 crore of in-store retail purchase is influenced by digital. This number is estimated to grow significantly, with increasing penetration of smartphones and growing internet users in India said…
13 Charts Define Online Marketing Strategies In 2015 By Indian Retailers
77% retailers voted social media as the most prevalent channel for customer engagement followed by Email Marketing and SMS – these findings are a part of the 3rd annual Retail…
These 7 Charts Tell You About The Online Behavior Of Millennials [Mary Meeker Report]
Millennials (18-34 in 2015) the children of Baby Boomers or Generation Xers are projected to number 75.3 million, surpassing the projected 74.9 million Boomers (ages 51 to 69). The Pew…
These 7 Charts Show India’s Internet Trends In 2015 [Mary Meeker Report]
India with 232 million Internet users – a 37% year-on-year growth happens to be the third largest market. India also happens to be the top country in adding new Internet…
These 3 Charts Tell You How Brand Maggi Was Butchered On Social Media
A latest PTI news report states that Singapore has allowed the sale of Maggi noodles manufactured in India after safety tests by food authorities found that the popular instant snack…
6 Charts That Define The Growth In Global Native And Video Advertisement In Q1 2015
Despite typical downward pressures on revenue and eCPMs, publishers leveraging video saw, on average, revenue increase by 39% and eCPMs increase 3.9% in Q1 2015 vs. Q4 2014. The finding…
3 Charts That Define The Rise Of Mobile Video Consumption In India
78% of Vuclip viewers in India have shown preference to watching content in their native language, informed Vuclip, the leading premium mobile video on demand (VOD) service for emerging markets….
6 Charts That Define The Online Content Consumption Of Indians In 2014
A staggering 76 percent of the overall content consumed on smartphones is consumed on an Android device in India – second only to Malaysia. This finding is part of the…
[Report] Indians Follow Brands On Social Media For Brand News, Discounts & Better Customer Service
2015 is about good old content and brands are aggressively investing in it. The recently released Waggener Edstrom Communications (WE) second edition of its proprietary Asia-Pacific research study, “Content Matters:…