Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more on Facebook ads in Q2 2015…
How Mobile Is Gradually Driving Digital Growth In India
“As is the case almost everywhere in the world today, mobile use is the big story in India’s digital scene, with 590 million people – almost half the country’s population…
3 Key Trends From The Hansa Cequity Omni-Channel Shopper Report
Nearly 74% of Indian consumers shop across all channels—local retailers, modern trade outlets and online, according to a recent study by customer marketing company Hansa Cequity and lobby group Retailers…
4 Charts That Define The Growth Of Social Media In India
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global landscape, accounting for almost 1.5 billion…
5 Trends That Define The State Of APAC Mobile Advertising In Q2 2015
Global mobile advertising data from Q1 2015 showed Android not just leading in traffic, but even on revenue by holding a 45.8 percent share of total revenue generated on the…
Indian Mobile Search Leaves Desktop Queries Behind By More Than 50%
Earlier this year, the influential Mary Meeker report in its annual assessment of the Internet economy highlighted that 65% of Indian Internet traffic is dominated by mobile. The report also…
Hindi Is Driving Regional Content Consumption In India
Recently, Scroll Media released its WhitePaper on digital advertising in India. The findings showed that India’s digital advertising market has grown in double digits for the past five years, yet…
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3 Strategies That Will Help Brands Best Use The Indian Digital Economy
India’s digital advertising market has grown in double digits for the past five years, yet it remains small both relative to the total advertising spend in India (Figure 1) as…
State Of Mobile Advertising Around The World In 4 Charts
Global mobile advertising revenue hit $31.9 Billion (€23.9 Billion) in 2014, according to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology….
Why Marketers Should Focus On Local Language Content
Last year a joint study by Internet and Mobile Association of India (IAMAI) and IMRB International predicted that regional language content availability can boost the growth of Internet in India…
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global landscape, accounting for almost 1.5 billion…
5 Charts That Prove App Model Is The Way Forward For Ecommerce In India
Ever since Myntra decided to shut its website and go for an app-only model, several debates have been triggered on whether it is a brave or a foolish move. Mobile…
11 Charts That Define B2B Content Marketing Trends, Benchmarks & Budgets In 2015
“Last year,we asked B2B marketers for the first time whether they had a documented content marketing strategy, and not even half (44%) said yes. That left us wondering whether the…
IgnitionOne Q2 Digital Marketing Report – Display Ad Spend On Facebook Outpaced Google
Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers using IgnitionOne’s campaign management platform, according to the company’s Q2 Digital…
[Millward Brown Digital Report 2015] Intelligent Decisions And Not Big Data Is The Biggest Opportunity For Marketers In 2015
Any data without actionable insights is useless, marketers are realizing it. 2014 brought an influx of data to marketers, but without an instruction manual on how to use it to…
10 Charts That Show Why Indian Retailers Should Adopt An Omni-Channel Strategy
Rs. 60,000 crore of in-store retail purchase is influenced by digital. This number is estimated to grow significantly, with increasing penetration of smartphones and growing internet users in India said…
13 Charts Define Online Marketing Strategies In 2015 By Indian Retailers
77% retailers voted social media as the most prevalent channel for customer engagement followed by Email Marketing and SMS – these findings are a part of the 3rd annual Retail…