How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours
The Client Cox & Kings Ltd., set up in 1758, is one of the longest established travel companies. Headquartered in India, the holiday and education travel group has subsidiaries in…
How Experience Commerce helped MRF rule every curve in the premium biking segment
The Client MRF, India’s leading tyre brand. The Chennai based tyre manufacturer is known for its quality as well as innovations in its product line. Started in 1952, MRF tyres,…
How Bajaj Allianz Life’s #IfsOfLife created integrated buzz for the launch of eTouch Online Term Plan
The Brand Bajaj Allianz Life Insurance Company is one of India’s leading private life insurance companies. Bajaj Allianz is a joint venture between Bajaj Finserv Ltd and Allianz SE. While…
The Winning List Of LI Digital Campaign Awards 2015
Good and deserving work needs to be celebrated. LI Digital Campaign Awards was conceived with the same thought process. A natural evolution for LI too, last year we launched our first eBook…
How Bajaj Allianz Life JFC Season 6 Received 6000 Entries For Its Annual Football Talent Hunt
The Brand Bajaj Allianz Life Insurance is a leading non-bank promoted Private Life Insurance brand, with substantially high consumer awareness scores and consideration scores. According to the annual research report…
How Webenza And Bajaj Allianz Life Insurance Leveraged Content To Educate People On Tax Saving Ways & Captured Leads
The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited and Allianz SE, leveraging a fine blend of global expertise and local experience. With a comprehensive…
How The Glitch Got 1000 Storytellers For The #Endless Center Fresh Comic & Achieved A Unique Reach Of 1M+
The Brand Center Fresh was launched in India in 1994. At the time, India was a market previously unexposed to any innovation in gums, and it was at this juncture…
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How MTV Digital’s Great Selfie Challenge Reached Out To More Than 8M Unique Users For Panasonic Eluga S
The Brand Panasonic Corporation is one of the world’s largest electronics manufacturers and their objective was to launch the new Panasonic Eluga S phone. The Agency MTV Digital is a…
How Dentsu Webchutney Built Brand Recall And Traffic For Payback With #PointKyaHai
The Client Payback is a loyalty program for customers of retail businesses, with which shoppers can collect points for purchases and redeem them for vouchers, goods or money. Payback was launched in 2000…
How Prodigitz Media Leveraged Friendship Day For Havmor With User-Generated Dubsmash Videos
The Client Havmor is an Ice Cream brand. Havmor is a neologism for ‘have more’ which means the customer gets more value for money and more taste to relish from…
How Digitas LBi’s Digital Induction Of The Frooti Life Led To 32.2M Impressions
The Client Frooti is one of the oldest and largest-selling mango flavoured drinks in India. After sticking to the same packaging since the brand first started in 1985, it was…
How Experience Commerce Achieved 1.4M Screen Views & 6 Minutes Avg Stay Time For Ride Along With MRF App
The Client MRF started as a rubber balloon factory with a funding of Rs.14, 000 way back in the 40’s and is now a multibillion legacy that produces quality tyres…
How The Glitch’s Real Time Marketing For Mirinda Helped Reach Out To 10.9M & Reaffirm Its Pagalpanti
The Brand Mirinda has always stood for great bold taste that unleashes uninhibited fun. Taking the promise forward, Mirinda launched two new exciting flavors- Orange Mango and Orange Masala which…
How Big I Tuna Won Hearts For Kokuyo Camlin With Its Real Time Marketing Stunt
The Client Kokuyo Camlin Limited (formerly known as Camlin Limited) is in the business of manufacturing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’…
How Interface Communications’ #PlayWithOreo Helped Oreo Woo Teens And Increase Sales By 6%
The Client World’s No 1. Cookie – Oreo, launched in India in the year 2012. The brand has since attained a prominent position in the vast fragmented biscuits category and…
How Hansa Cequity’s #StoreAlone Campaign For Westside Saw A 29% Rise In End Of Season Sales
The Client Westside is the department store business from Trent Ltd, a Tata Group Enterprise with 85 stores across 50 cities. Best known for its range of women’s ethnic wear,…
How Trivone’s Humorous Content Strategy For Star Plus Ensured A Healthy Launch For Sumit Sambhal Lega
The Client Star Plus is a Hindi language general entertainment television channel based in India. The channel is a part of 21st Century Fox’s STAR India network. It showcases a…