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CATEGORY: 2016 Digital Case Studies

Best Indian digital marketing case studies of 2016 submitted by brands and agencies for the LI Digital Awards 2017.

ebook 2016

[Free eBook Download] Best Indian Digital Marketing Case Studies of 2016

Moto #SliptheSevens

How Mindshare got Moto Z into the consumers’ consideration for Motorola using #SkipTheSevens

How Gozoop’s #IAmGreenArmy helped Mahindra Lifespaces associate with sustainability and greener living

Dell Go Hyper-local

How Dell India’s hyper-local digital marketing generated leads and boosted sales

Brands, 2016 Digital Case StudiesMarch 17, 2022March 17, 2022

The Brand Incorporated as Dell Computer India Private Ltd. in Bangalore in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the…

Reliance-Fresh-IndiaKhayegaHeroVeg

How Utopeia’s #IndiaKhayegaHeroVeg helped Reliance Fresh increase consumption of fresh vegetables

Brands, 2016 Digital Case StudiesMarch 16, 2022March 20, 2022

The Client Reliance Fresh is India’s leading neighbourhood retail chain, synonymous with freshness & savings. With the three core promises of Fresh Hamesha, Available Hamesha and Savings Hamesha, Reliance Fresh…

Infosys-ATP-world-tour-2016

How Infosys took Twitter engagement to a new high during ATP World Tour

Brands, 2016 Digital Case StudiesMarch 15, 2022March 30, 2022

The Client Infosys is a global leader in technology services and consulting. We enable clients in more than 50 countries to create and execute strategies for their digital transformation. From…

Discovery_River_Monsters

How FoxyMoron’s innovative digital storytelling helped boost engagement & viewership for Discovery India’s River Monsters

Brands, 2016 Digital Case StudiesMarch 14, 2022July 25, 2022

The Client Since 1985, Discovery has been a channel that puts you right in the centre of all extravagant experiences. Experiences that redefine human existence and makes men and women…

Star Plus POW

How Gozoop built digital buzz for the launch of Star Plus Prisoners Of War

Brands, 2016 Digital Case StudiesMarch 10, 2022March 10, 2022

The Client Star Plus, flagship channel Star network, is one of the top most Hindi general entertainment channel of the country. Being the pioneer in storytelling it has not only entertained and inspired the nation with…

How Mindshare & Motorola revived the iconic #HelloMoto by getting the world to Say Hello

Brands, 2016 Digital Case StudiesMarch 9, 2022March 9, 2022

The Client Motorola Mobility is an American consumer electronics and telecommunications company primarily manufacturers of smartphones and other mobile devices running the Android operating system. Motorola thrives on invention; on…

Ebay Diwali Dhanbola

How 22Feet ensured maximum participation for eBay India’s Dhanbola - India’s first ever online Tambola

Brands, 2016 Digital Case StudiesMarch 8, 2022March 8, 2022

The Client eBay is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. eBay India being one of the leading e-commerce companies is digitally driven with campaigns that are looked forward to. The…

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1SmallStep Foundation milaap getonthebus

How Gozoop & 1SmallStep Foundation leveraged social media to collect funds for a school bus via #GetOntheBus

Brands, 2016 Digital Case StudiesMarch 7, 2022March 7, 2022

The Client 1SmallStep Foundation: Inspired by the book Banker to The Poor by Professor Yunus and a meeting with Nipun Mehta of Service Space, Rohan Bhansali, started The 1SmallStep Foundation…

Reliance Fresh #BadiDiwali

How Utopeia’s #BadiDiwali connected with the Indian homemaker and grew sales for Reliance Fresh during Diwali

Brands, 2016 Digital Case StudiesMarch 7, 2022March 7, 2022

The Client Reliance Fresh is India’s leading neighbourhood retail chain, synonymous with freshness & savings. With the three core promises of Fresh Hamesha, Available Hamesha and Savings Hamesha, Reliance Fresh…

Hungama_digital_Pawsome_Pedigree

How Hungama Digital Services & Pedigree reached out to pet parents to boost market penetration with the Pawsome Pedigree Programme

Brands, 2016 Digital Case StudiesMarch 6, 2022March 6, 2022

The Client The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market…

Dell_FlipwithDell_feature

How Dell India leveraged the festive season and established brand innovation with #FlipWithDell

Brands, 2016 Digital Case StudiesMarch 6, 2022March 6, 2022

The Brand Incorporated as Dell Computer India Private Ltd. in Bangalore in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the…

Aircel-SaveOurTigers

How Look Who’s Talking & Isobar spread awareness on International Tiger Day for Aircel #SaveOurTigers initiative

Brands, 2016 Digital Case StudiesMarch 3, 2022March 6, 2022

The Client Aircel - It is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million, providing its presence across 23 circles. The…

Asian-Paints-NoPlaceLikeHome feature

How Gozoop’s #NoPlaceLikeHome helped associate an emotional bond between Asian Paints and home owners

Brands, 2016 Digital Case StudiesMarch 3, 2022March 6, 2022

The Client Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company. As one of the largest Indian…

Quint_Choti_Nirbhaya

How The Quint leveraged social media to raise funds and spread awareness for Chhoti Nirbhaya

Brands, 2016 Digital Case StudiesMarch 2, 2022March 6, 2022

The Brand The Quint is media with intelligence – it is among India’s leading and the fastest-growing digital content platforms. The Quint is media for mobile consumption – quickly, visually…

Lenovo_India_YUWA

How Experience Commerce & Lenovo India empowered YUWA girls to demonstrate the brand belief of ‘Fail Forward’

Brands, 2016 Digital Case StudiesFebruary 27, 2022March 6, 2022

The Client Lenovo, a technology brand of global repute is known for its out-of-the-box and innovative products. Over the years, Lenovo acquired IBM’s Think division and continues to improve on…

Nagold_shagun_offer

How TriggerBridge IdeateLabs generated a 5000%+ ROI for Hafele India with one single campaign

Brands, 2016 Digital Case StudiesFebruary 24, 2022March 6, 2022

The Client Häfele is a German company, that manufactures premium quality engineered hardware, fitting systems and electronic access control systems, paired with solution-based services. Around the world, architects, interior designers,…

Yes_Bank_#Yesfoyou

How Windchimes & Yes Bank’s #YESforYOU capitalized on demonetization to drive 5000+ Yes Pay app downloads

Brands, 2016 Digital Case StudiesFebruary 23, 2022March 6, 2022

The Client YES BANK is a highly customer-oriented bank and constantly comes up with innovations to ease banking needs of the user. It was established in 2004 and thus it’s…

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