How Windchimes & Yes Bank’s #YESforYOU capitalized on demonetization to drive 5000+ Yes Pay app downloads
The Client YES BANK is a highly customer-oriented bank and constantly comes up with innovations to ease banking needs of the user. It was established in 2004 and thus it’s…
How Pulp Strategy & Intel’s Ek Kadam Unnati Ki Aur helped improve PC relevance and purchase intent in non-urban India
The Client Intel is the world’s largest and highest valued semiconductor chip makers based on revenue. Intel has become one of the world’s most recognizable computer brands following its long-running…
How Wunderman’s #OfficeTales built engagement for Microsoft Office Facebook page
The Client Microsoft India Private Limited is a subsidiary of American technology and solutions company Microsoft Corporation, headquartered in Hyderabad, India. The Agency Wunderman is a network of advertising, marketing and consulting companies with…
How Publicis & Citibank’s #WhatsYourSummerEscape achieved highest ever monthly card spends
The Client Committed to India for over 110 years, Citibank N.A., India takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence…
How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours
The Client Cox & Kings Ltd., set up in 1758, is one of the longest established travel companies. Headquartered in India, the holiday and education travel group has subsidiaries in…
Creative Watch: 2017 Valentine’s Day visuals & gifs
Come February and one feels a certain freshness in the air. There is love everywhere. Or rather our social media feeds. Brands are more enthusiastic about how we spend Valentine’s…
How Experience Commerce helped MRF rule every curve in the premium biking segment
The Client MRF, India’s leading tyre brand. The Chennai based tyre manufacturer is known for its quality as well as innovations in its product line. Started in 1952, MRF tyres,…
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How Bajaj Allianz Life’s #IfsOfLife created integrated buzz for the launch of eTouch Online Term Plan
The Brand Bajaj Allianz Life Insurance Company is one of India’s leading private life insurance companies. Bajaj Allianz is a joint venture between Bajaj Finserv Ltd and Allianz SE. While…
Teleconnect to Nashville: KFC India lets people open a box using only their minds
The wise ones have long said that faith can move mountains. If you put your mind into something far too long, you are sure to accomplish it. But the problem…
Creative Watch: 2017 Republic Day visuals & gifs
India celebrated its 68th Republic Day amidst much fanfare and a tricolor-lit Burj Khalifa, the world’s tallest skyscraper in Dubai paying tribute in the most awesome way dreamt about. The…
Creative Watch: 2017 New Year visuals & gifs
2017 commenced with a bang right on a Sunday and we knew life would never be the same again. The coolest tech innovations are getting closer even as tried and…
How Woodland India is growing the tribe of Woodlanders on Instagram
Over the years, the appetite for adventure sports has been on the rise. More and more Indians want to explore the unknown, more so their own endurance levels. Add to…
12 Best digital marketing campaigns of Q4, 2016
The first quarter of 2016 marked by many festive days, special occasions, and the ICC T20 World Cup saw a series of interesting campaigns engaging users in a cricket-crazy nation….
#SoundsOfSociety: Society Tea blends tea with music brewing a cross-cultural musical collaboration
They say, “You can never dislike a person after having shared a cup of tea with them.’ Tea is that elixir of life that brings hope and drives many a…
The winning brand connect visuals and gifs of 2016
The world is now on your fingertips, swipe through and travel along the maze of a billion pictures. Facebook along with its sister concerns, Instagram, Messenger and WhatsApp, are together…
#ChaloMPWithHolidayIQ: HolidayIQ takes avid travellers on a journey of rediscovery to Madhya Pradesh
“To know the road ahead, ask those coming back,” goes an ancient Chinese adage, which still rings true for the aspiring traveller armed with her camera, a smartphone and a…
#TRIP360: How biker Shilpa Balakrishnan is bringing alive a 360 holistic travel experience for Cox & Kings India
Shilpa grew up in humble beginnings. That, however, did not deter her from her passion of exploring the world – on a motorcycle. Shilpa Balakrishnan is today, one of the…