#SkillsNotScars: MLNS & Ogilvy build the world’s first job portal for acid attack survivors
When an acid attack survivor begins sharing beauty tips in a video series, you know it’s satire at its effective best. The brutality of scarring a woman’s face forever, so…
Bajaj V, the Invincible motorcycle salutes the real ‘Invincible Indians’ in new series
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Award-winning author and civil rights…
Watch Karan Johar Bring His Other Side To the Forefront- #BeneathTheSurface
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. How much do you think you know about Karan Johar (Kjo)? Quite…
Himalayan Highs Season 2: How TVS Motors brings alive the brand proposition of “Live Full. Be You”
What can 11 girls on scooters accomplish together? Maybe they can go for a fun ride across the town, eat off popular joints and come away with clicking some happy…
How MakeMyTrip leverages three key pillars of content marketing to woo its audience
Ever since its poetic brand makeover last year, MakeMyTrip has been on a virtual journey of brand building armed with rich content. One of the country’s largest online travel company,…
#HEBroCode: This Men’s Day HE Deo gets men to celebrate the unique bond with their ‘bros’
The Saturday gone by, November 19, was International Men’s Day, but, with the entire world’s focus now shifted on women and the gender bias they face, the day just floated…
How brands nailed real time visual content marketing during the demonetisation wave
Ever since the surprise announcement by PM Modi on the 8th of November last week – about demonetizing Rs. 500 and Rs. 1000 currency notes in a move to crackdown…
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52 Creative Children’s Day visuals & gifs of 2016
Children’s Day or Bal Divas is celebrated across the states in India, in honour of Pandit Jawaharlal Nehru’s birthday, a man who truly believed that children are our real investment,…
#MakeIndiaDiabetesFree – Fortune oil aims to eradicate diabetes from India, the diabetes capital of the world
14th November is celebrated as Children’s Day in India, globally the day marks ‘World Diabetes Day.’ This year World Diabetes Day is themed around ‘Eye on Diabetes’ that finds its…
App Chronicles – How VMAX aims to inspire the next generation of app entrepreneurs with real life stories
A few months ago, the world was enamoured by Pokémon Go. The mobile game phenomenon that blends the real world with the virtual one caught everyone’s fancy, making the creator…
Citi strikes the right chord with their latest campaign #WhatsYourDiwaliDelight
Editor’s Note: This is a Sponsored Post Diwali is one of the most awaited festivals in India. For marketers and advertisers however Diwali is especially critical as sales during this…
75 Creative visuals & gifs of Diwali 2016
Our social feeds are getting more cluttered with every passing year. Moreover, more than knowing what our friends and family are up to, our timelines are jammed by brand messages…
20 thoughtful, funny and witty Diwali videos of 2016
Diwali is not just a time of lights and crackers, but also a celebration of family bonds, love and relationships, and most importantly, of heart-warming campaigns. Brands don’t just want…
#DoYou: PUMA gets women to plank away to their core strength
The 24-year-old Sakshi Malik had scripted history when she won the bronze medal in women’s freestyle wrestling in the 58 kg category at the 2016 Summer Olympics, becoming the first…
Grofers bets big on quirky illustrations on Instagram
Groceries and fruits & vegetables are very mundane categories, but nobody ever said the category cannot be exciting. Quirky illustrations around these everyday items can be so much fun. Case…
#FastForHer – Shaadi.com gets husbands to fast for their wives this Karva Chauth
They say you can take an Indian out of India but not his Indian-ness. And, his preoccupation with ‘fasts’. While Muslims fast during Ramzan, Christians during Lent, Jains during the…
#HyundaiCricJockey 02 – Hyundai on to discover India’s most passionate cricket jockey once again
Most Indians love cricket. Nearly 8 out of 10 Indians bleed blue and are very happy about it. They think cricket, talk cricket, play cricket or just watch cricket, and…