
[Case Study] How Bajaj Allianz Life Insurance & Webenza’s Defeat The Tax Monster Season-2 Used Content Marketing To Generate Leads
The Client Bajaj Allianz Life Insurance Company Ltd is one of India’s leading private Life Insurance companies. Bajaj Allianz has a strong product portfolio and caters to all kinds of…
Inside The Cause Marketing Campaign #GirlsWithGoals By Lenovo India For YUWA
Henry Ford, founder of Ford Motor once said: “Failure is the opportunity to begin again more intelligently.” Every successful man has delved into history books after he has evolved from…
Volkswagen Instills A Sense Of Pride In Millennials For Its New Made For India Compact Sedan
It’s the age of videos: social networks are favouring videos over other types of content, most online publishers have adopted the video format for telling their stories, and in fact…
Lenovo India’s #FailForward Video Series Captures The Inspiring Journey Of YUWA Girls
“Only those who dare to fail greatly can ever achieve greatly.” - Robert F. Kennedy Failure isn’t bad, it isn’t stopping your growth; it is failure that gives you the…
42 Creative #EidMubarak Visuals, Gifs & Ramzan Videos Of 2016
Muslims all over the globe are celebrating Eid al-fitr since yesterday; from Indonesia, Egypt, UK to China, Pakistan, Bangladesh and India, Eid has been a day of feasts, family bonding…
The Most Viewed YouTube Brand Ads Of June 2016
Ask any mobile user what’s her biggest problem with mobile operators in the country. Her answer would most probably be: “All are the same and you don’t know when the network…
Vivel By ITC Also Joins The Women Empowerment Bandwagon With #AbSamjhautaNahi
Soaps were invented to cleanse the skin of oil and dirt but beauty claims is what they are usually sold at: gentle on the skin, moisturises naturally, and helps keep…
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Kurkure Family Express: What Happens When A Crunchy Little Snack Drives An IRCTC Train Full Of Indian Families
Last week I survived a train trip beside a family of three little girls, their faces so deceptively innocent that not a soul could guess the kind of things they…
It’s Not Mumbai Or Bangalore But Non Metro Cities That Are Celebrating Social Media Day
Don’t get me wrong but social media is no more the same. The honeymoon period is over, “Social media has evolved, the mist is finally getting cleared.” From acquiring fake Facebook fans…
#KickForABrick – Lenovo India To Support The Dreams Of YUWA Girls Once Again
Picture this: Jharkhand – one of the poorest, least literate, and most lawless regions of India, also has one of the highest incidences of child-trafficking, and is consistently at the…
5 Things Digital Marketers Need To Stop Doing In 2016
Editor’s Note: The article has been cross-posted from LinkedIn with due consent from the author - Aditi Nargundkar. All the views expressed below are completely personal and not endorsed by her employer or Lighthouse…
22 Hilarious, Chilled Out And Regular Creatives For Yoga Day 2016
The 21st of June saw a global phenomenon where millions of people gathered to mark the second International Yoga Day. An idea sparked by our PM Narendra Modi in 2014,…
Indian Brands Celebrate #WorldMusicDay With Videos, Visuals & GIFs
Friedrich Nietzsche, the German philosopher once said, “Without music, life would be a mistake.” Which is why a kid who is yet to learn knows how to make moves. Life…
27 Creative Visuals Shared By Brands On Father’s Day
The Sunday gone by was special, the world celebrated Happy Father’s Day. A massive day for every marketer that didn’t disappoint. While videos ruled the content plan, brands made sure…
12 Interesting Father’s Day Brand Videos Of 2016
Fathers are as special as mothers and the world is recognizing that, more so brands. One day of every year - Father’s Day - is dedicated to fathers and the…
A Brief History Of B2C & B2B Content Marketing
This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream. But, this…
Star Sports Claims Pro Kabaddi League Is The #AsliPanga In New Season 4 Campaign
The game of Kabaddi goes back to an ancient era when Lord Krishna apparently played the fast paced contact sport as a boy, per learned writings. Cut to present, the…