HBO Suicide Squad promotions: How WhatsApp was used as a mobile marketing platform
WhatsApp, the Facebook-owned chat app, is notorious for its closed API. Besides, one still cannot place ads on it. Cajoling or cursing Facebook may not be a well-meaning strategy, either….
#MagicOfLight: Bajaj Electricals aces the art of digital storytelling
Brands tell stories all the time. Some stories strike a chord deep inside, some fly above your mind. Some inspire you to rise towards greatness, some help build familiarity with…
#ThingsDontJudge – How 22Feet’s bold communication strategy for eBay India helped differentiate the ecommerce player
The Client eBay is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. eBay India being one of the leading e-commerce companies is digitally driven with campaigns that are looked forward to. The…
How Interactive Avenues launched Johnson & Johnson’s YouTube channel ‘Best For Baby’ to reach out to first time parents
The Client Johnson & Johnson spread its root into India 67 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Stayfree Stay Ahead helpline – How Johnson & Johnson created an engaging mobile platform to drive menstrual education
The Brand Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Why DDB Mudra Group launched Johnson & Johnson’s YouTube channel ‘Best For Baby’ as a theatrical release & reached the right moms
The Client Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Airtel’s newest ad campaign has kids telling us what a smartphone should do
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. Gone are the days when kids just said just cute things –…
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Why brands trying to address customer problems on social media should take a note of #LenovoServiceLive
From celebrities to politicians to common people like me, everybody is going live on social media. Being live and in the moment is the cool trend. So why shouldn’t customer…
#PriceProtectedSabziwala – it’s a lot more than a marketing gimmick by Rohan Builders
Demonetization defined the viral world of 2016, both online and offline. A bold and controversial move by Modi’s government, to scrap old Rs. 500 and Rs. 1000 notes, had its…
How Mindshare got Moto Z into the consumers’ consideration for Motorola using #SkipTheSevens
The Client Motorola Mobility is an American consumer electronics and telecommunications company primarily manufacturers of smartphones and other mobile devices running the Android operating system. Motorola thrives on invention; on…
How Gozoop’s #IAmGreenArmy helped Mahindra Lifespaces associate with sustainability and greener living
The Client Mahindra Lifespaces is the real estate and infrastructure development arm of the Mahindra Group. Mahindra Lifespaces has been at the forefront of transforming urban landscapes by creating sustainable…
How Dell India’s hyper-local digital marketing generated leads and boosted sales
The Brand Incorporated as Dell Computer India Private Ltd. in Bangalore in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the…
How Utopeia’s #IndiaKhayegaHeroVeg helped Reliance Fresh increase consumption of fresh vegetables
The Client Reliance Fresh is India’s leading neighbourhood retail chain, synonymous with freshness & savings. With the three core promises of Fresh Hamesha, Available Hamesha and Savings Hamesha, Reliance Fresh…
How Netbiz Systems’ True View App enabled homebuyers to virtually preview their dream home at Shapoorji Pallonji’s Joyville
The Client Shapoorji Pallonji is one of the leading real estate developers in Mumbai. They are well-known for innovative outlook and a consistent superior track record. Over the years, they…
How Infosys took Twitter engagement to a new high during ATP World Tour
The Client Infosys is a global leader in technology services and consulting. We enable clients in more than 50 countries to create and execute strategies for their digital transformation. From…
How FoxyMoron’s innovative digital storytelling helped boost engagement & viewership for Discovery India’s River Monsters
The Client Since 1985, Discovery has been a channel that puts you right in the centre of all extravagant experiences. Experiences that redefine human existence and makes men and women…
Creative Watch: Interesting Women’s Day visuals & gifs of 2017
Brands have been wooing women ever since the advent of advertising. And with social media around, brands are having a gala time engaging with them. March 8, International Women’s Day…