How Autumn Worldwide’s #DontBeAMannequin went viral highlighting a genuine cause
The Agency Exploring the entire social media and digital marketing landscape, Autumn Worldwide specializes in 4 core domains. Social listening and insights – Listening to conversations on behalf of brands…
#ReleaseThePressure – How Mirinda created branded content to create conversations on parental pressure
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
Vivo India #BeBoldForChange – 4.1M video views & 710K opinions voiced in less than 4 days
The Brand Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top…
How Webenza increased brand recognition & preference for Bajaj Allianz Life ULIP with bloggers
The Client Bajaj Allianz Life Insurance Company Limited is India’s leading private Life Insurance Company which offers products ranging from ULIPs & Child Plans to other Life Insurance products. With…
How Foxymoron stole young hearts for NYX Professional Makeup launch in India
The Client L’Oreal India Private Limited (Brand – NYX Professional Makeup). Headquartered in Los Angeles, NYX Professional Makeup was created in 1999 as a line of high-quality, on-trend professional colour cosmetics…
What goes into the content marketing soup of Hotstar, Netflix and Amazon Prime Video
‘Torrents Morghulis’, proclaimed Hotstar a few days prior to streaming episode 1 of the highly-awaited Game of Thrones Season 7 series. This was the first time Game of Thrones fans…
Will Nokia’s #UniteFor #Love get the attention from the youth
Who is your best friend today? Undoubtedly it is your five-inch handheld device. You wake up with your smartphone and most of the times you go to bed with it….
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With #YoungAndResponsible HDFC Life wants to change the perception about youth
Young people are restless but are they responsible? Every youngster must be hearing this phrase at least five times or more in a day. Thanks to the digital world, the…
How Godrej Hit is reaching out to Gen Z to build India’s first online platelet donor community
On World Mosquito Day, a lazy Sunday on August 20 this year, several Facebook users in India received poke notifications from an unusual Facebook profile. This Facebook user was a…
Netflix India adds a desi twist to its content marketing strategy for Narcos Season 3
“The first hit was hard, the next one is going to be harder.” Late August, the streaming and video on demand Entertainment Company Netflix posted this message to its Indian…
#AbMehengaaiGiregi – Content marketing is the name of the game for Flipkart’s Big Billion Days
When a nation’s economics is on a see-saw, its people fall silent, and the companies built on it have the added onus of sparking hope. One e-commerce company, a home-grown…
MMT promotes First Night Free on first domestic hotel booking with Ranveer Singh & Alia Bhatt in new TVC
Ranveer Singh and Alia Bhatt are back again with a dash of quirk continuing with their MakeMyTrip ads. The powerful couple is looking considerably more captivating than the past seasons….
#DoorsOfIndia: Tata Pravesh seamlessly blends content and influencer marketing in this visually stunning digital campaign
Always open a door, they say. You never know what surprise awaits you on the other side. Some doors lead you to bliss, some are plain enchanting, some when opened…
How Citi’s #WhatsNewThisVacation boosted card spends this summer by engaging the online travel community
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. Come summers and all one can think of is to pack their…
How Fastrack aced creative content marketing to woo millennials for The Music Run
Jordindian, the much loved duo made up of one guy from Jordan (Naser) and another from India (Vineet) are wildly popular for their fun ‘Types of” videos, both on YouTube…
Saptan Stories – British Council India blends storytelling with visual art in celebration of UK/India Year of Culture
The ancient art of storytelling is probably the only trait to have been passed on along generations. Humans have connected with each other and their surroundings through a long chain…
Why online food ordering startup FreshMenu launched a print magazine
Running an online food delivery business in India is like walking a tight rope. On one side, there are hungry consumers, and on the other, a bunch of savvy food…