#ReleaseThePressure – How Mindshare helped Mirinda reach out to digital audiences to spread awareness about parental pressure on teens
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Dell India created relatable and relevant content by appreciating its customers
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…
#MissIndiaWaliFeeling – How Social Kinnect used video to spark interest in Miss India pageant for fbb
The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…
How Social Kinnect helped launch #fbbPujoCollection to gain 5,000 footfalls in 1 day for fbb
The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…
How Kaya became ‘THE’ preferred brand in laser hair removal while engaging with younger consumers
The Client Kaya Ltd started its journey on 27th March 2003 and is now present across India and the Middle East. Kaya has 3 formats namely – Kaya Skin Clinic,…
#BeMonsoonSmart – How 21n78e Creative Labs used video to get people to pay attention to their inner health for Metropolis Healthcare
The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…
How Mirinda’s #ReleaseThePressure leveraged the power of influencers to sensitise excessive parental pressure
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
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How Citi flipped the demonetization script leading to 48% growth in debit card spends & 95% jump in debit card transactions
The Client Committed to India for over 110 years, Citibank N.A., India takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence…
How Social Kinnect’s #FreeJeansDay for Jealous 21 connected with girls digitally and in stores
The Client Jealous 21, as a brand, has always stood for more than great clothes. It also reflects the hip, unapologetic young girl of today-empowering her to stand up for…
How Avon True Makeup Marathon leveraged influencers to transform consumers to brand advocates
The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…
How Dell India used domain specific influencers to reach out to youth with the ideology ‘live your passion’
The Client Dell India – Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology…
Bajaj Allianz Life created Appu-Pappu comic series to educate people on the nitty-gritties of Life Insurance
The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
How 21n78e Creative Labs helped build awareness & affinity for Metropolis Healthcare
The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…
How USL Diageo leveraged a user generated campaign to launch its Celebration Edition Whiskey
The Client USL Diageo is India’s leading beverage alcohol company with an outstanding portfolio of premium brands. USL Diageo saw a huge opportunity to extend its portfolio in Gifting –…
How GAIL India’s Hawa Badlo social movement against air pollution touched 20 million plus lives digitally
The Client GAIL (India) Limited is the largest state-owned natural gas processing and distribution company in India. GAIL was also conferred with the Maharatna status on 1st Feb 2013, by…
#SeeColoursBetter: How Asian Paints made innovative use of Facebook for promoting its Ezycolour service to digital audiences
The Client Asian Paints is India’s leading paint company. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian…
How Avon India used social media to increase SOV to over 53% & sales to 114%
The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…