How Avon True Makeup Marathon leveraged influencers to transform consumers to brand advocates
The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…
How Dell India used domain specific influencers to reach out to youth with the ideology ‘live your passion’
The Client Dell India – Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology…
Bajaj Allianz Life created Appu-Pappu comic series to educate people on the nitty-gritties of Life Insurance
The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
How 21n78e Creative Labs helped build awareness & affinity for Metropolis Healthcare
The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…
How USL Diageo leveraged a user generated campaign to launch its Celebration Edition Whiskey
The Client USL Diageo is India’s leading beverage alcohol company with an outstanding portfolio of premium brands. USL Diageo saw a huge opportunity to extend its portfolio in Gifting –…
How GAIL India’s Hawa Badlo social movement against air pollution touched 20 million plus lives digitally
The Client GAIL (India) Limited is the largest state-owned natural gas processing and distribution company in India. GAIL was also conferred with the Maharatna status on 1st Feb 2013, by…
#SeeColoursBetter: How Asian Paints made innovative use of Facebook for promoting its Ezycolour service to digital audiences
The Client Asian Paints is India’s leading paint company. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian…
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How Avon India used social media to increase SOV to over 53% & sales to 114%
The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…
How Fit Me Range eCommerce Tool increased awareness & sales for Maybelline New York India
The Client Maybelline New York India (L’Oreal India Private Limited). Maybelline New York is inspired by confident, accomplished women and gives you scientifically advanced formulas, revolutionary textures and up-to-the-minute, trendsetting…
How Mindshare’s #ReleaseThePressure video for Mirinda helped throw light on parental pressure on teens
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Asian Paints’ #DonateAWall series is using art as an inspiration to bring about positivity
The Client Asian Paints is India’s leading paint company. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries….
Why Social Kinnect conceived World Shorts Day for fbb & boosted sales of 1.5 lakh shorts in just one week
The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…
How Horlicks Oats banked on crowdsourcing to generate 6,313 conversations around #OathToHealth
The Client Horlicks (Glaxo Smith Kline) – Horlicks is a leading nutrition brand of GSK. Horlicks Oats provide various health benefits. The Agency FoxyMoron’s roots are based in an experiment….
How Autumn Worldwide’s #DontBeAMannequin went viral highlighting a genuine cause
The Agency Exploring the entire social media and digital marketing landscape, Autumn Worldwide specializes in 4 core domains. Social listening and insights – Listening to conversations on behalf of brands…
#ReleaseThePressure – How Mirinda created branded content to create conversations on parental pressure
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
Vivo India #BeBoldForChange – 4.1M video views & 710K opinions voiced in less than 4 days
The Brand Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top…
How Webenza increased brand recognition & preference for Bajaj Allianz Life ULIP with bloggers
The Client Bajaj Allianz Life Insurance Company Limited is India’s leading private Life Insurance Company which offers products ranging from ULIPs & Child Plans to other Life Insurance products. With…