12 Best digital marketing campaigns of Q4, 2016
The first quarter of 2016 marked by many festive days, special occasions, and the ICC T20 World Cup saw a series of interesting campaigns engaging users in a cricket-crazy nation….
#SoundsOfSociety: Society Tea blends tea with music brewing a cross-cultural musical collaboration
They say, “You can never dislike a person after having shared a cup of tea with them.’ Tea is that elixir of life that brings hope and drives many a…
The winning brand connect visuals and gifs of 2016
The world is now on your fingertips, swipe through and travel along the maze of a billion pictures. Facebook along with its sister concerns, Instagram, Messenger and WhatsApp, are together…
#ChaloMPWithHolidayIQ: HolidayIQ takes avid travellers on a journey of rediscovery to Madhya Pradesh
“To know the road ahead, ask those coming back,” goes an ancient Chinese adage, which still rings true for the aspiring traveller armed with her camera, a smartphone and a…
#TRIP360: How biker Shilpa Balakrishnan is bringing alive a 360 holistic travel experience for Cox & Kings India
Shilpa grew up in humble beginnings. That, however, did not deter her from her passion of exploring the world – on a motorcycle. Shilpa Balakrishnan is today, one of the…
The coolest real time visual content marketing examples of 2016
This year has been particularly notable in the use of visuals as a brand communication piece on social networks. Be it for increasing brand preference or building affinity with millennials,…
9 Creative social cause marketing campaigns of 2016
Cause marketing campaigns often pose unique challenges for brands. On the one hand, the brand needs to be authentic to the core, straying away from mere lip service, and on…
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#SkillsNotScars: MLNS & Ogilvy build the world’s first job portal for acid attack survivors
When an acid attack survivor begins sharing beauty tips in a video series, you know it’s satire at its effective best. The brutality of scarring a woman’s face forever, so…
Bajaj V, the Invincible motorcycle salutes the real ‘Invincible Indians’ in new series
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Award-winning author and civil rights…
Watch Karan Johar Bring His Other Side To the Forefront- #BeneathTheSurface
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. How much do you think you know about Karan Johar (Kjo)? Quite…
Himalayan Highs Season 2: How TVS Motors brings alive the brand proposition of “Live Full. Be You”
What can 11 girls on scooters accomplish together? Maybe they can go for a fun ride across the town, eat off popular joints and come away with clicking some happy…
How MakeMyTrip leverages three key pillars of content marketing to woo its audience
Ever since its poetic brand makeover last year, MakeMyTrip has been on a virtual journey of brand building armed with rich content. One of the country’s largest online travel company,…
#HEBroCode: This Men’s Day HE Deo gets men to celebrate the unique bond with their ‘bros’
The Saturday gone by, November 19, was International Men’s Day, but, with the entire world’s focus now shifted on women and the gender bias they face, the day just floated…
How brands nailed real time visual content marketing during the demonetisation wave
Ever since the surprise announcement by PM Modi on the 8th of November last week – about demonetizing Rs. 500 and Rs. 1000 currency notes in a move to crackdown…
52 Creative Children’s Day visuals & gifs of 2016
Children’s Day or Bal Divas is celebrated across the states in India, in honour of Pandit Jawaharlal Nehru’s birthday, a man who truly believed that children are our real investment,…
#MakeIndiaDiabetesFree – Fortune oil aims to eradicate diabetes from India, the diabetes capital of the world
14th November is celebrated as Children’s Day in India, globally the day marks ‘World Diabetes Day.’ This year World Diabetes Day is themed around ‘Eye on Diabetes’ that finds its…
App Chronicles – How VMAX aims to inspire the next generation of app entrepreneurs with real life stories
A few months ago, the world was enamoured by Pokémon Go. The mobile game phenomenon that blends the real world with the virtual one caught everyone’s fancy, making the creator…