An in-depth review of Digital and Social Media campaigns and case studies both Indian and global
Wagh Bakri Tea, a 122-year old tea brand from Gujarat that was originally called the ‘Gujarat Tea Depot Co’ has always been banking on its strong taste. Communication was centered…
Tata AIA Life insurance has started 2015 on a new note. The insurance company has joined hands with Citibank in a bancassurance partnership under which the company will launch products…
Oreo, the world’s most popular premium cookie from Cadbury is out with its latest ad campaign featuring brand ambassador Ranbir Kapoor. Conceptualised by Interface Communications, the ad concept remains the…
2014 saw messaging apps at the pinnacle in developed markets. With WhatsApp getting acquired by Facebook, Viber getting sold to Rakuten and Kakao Talk merging with Daum Communications, we have witnessed…
Hair care brand, Dabur Vatika has made a brave move in its latest ad film. Titled ‘Brave and Beautiful, the ad campaign salutes woman cancer survivors by featuring the story…
2014 was an interesting year both in terms of social media campaigns and changes in social networking behaviour. While the first quarter (See 31 Cool Indian Social Media Campaigns Of…
The beginning of a new year is full of promises and new resolutions. But then December sets in and you are pushed to look back at the year and reminisce….
India will have 100 million online shoppers by 2016, out of which 50 million new buyers will come from tier 1 and 2 cities, said the annual online shopping growth…
McDowell’s No. 1 is the latest in the list of brands to have joined the bandwagon of long format digital films. Read more on ‘The 9 Must Watch Long Format…
There isn’t a doubt that social networking has changed our natural social behaviour. We take pictures of our exotic food only to show off on Instagram, rather than enjoy it….
2014 has been an exciting year in terms of media evolution. Brands are no more restricted to spread their message within 30 seconds or a minute to the vast masses…
Kotak Mahindra Bank, the fourth largest Indian private sector bank by market capitalization which did well in the September quarter has kept its focus on mobile for quite some time….
Social media has always been flooded with Indian Railway Catering and Tourism Corp (IRCTC) jokes. Booking a railway ticket, specially during the Tatkal window period is nothing less than winning a…
The third quarter of 2014 saw some interesting leverage of social media in various sectors in India. Brands ranging from FMCG, television, food & beverages to consumer appliances and banking…
The learning and skill development industry is witnessing a dynamic shift in this digital age. Classrooms are moving to the online world in real-time and businesses are trying to map the…
“We were the first bank to launch a mobile app in 2008. In the last eighteen months, our app has the highest value share of transactions in the banking industry….
There’s some great news for music buffs in the country, which means there’s great news for nearly everybody. Fox Life is bringing the much awaited Season 2 of SoundTrek, premiering…
ICICI Bank, India’s second largest bank has been one of those banks which started slow on social media but over the time it has moved ahead in offering value added…
Kotak’s journey on social was a much more watchful and thought out initiative, informed Karthi Marshan, Executive Vice President & Head Group Marketing at Kotak Mahindra Bank. “Like most marketers we were…
“The magic of typing 140 characters, not having to seek any body’s permission but to tell the whole world who is following you, and that taking its own shape and taking it…
