Inside Chumbak’s #MakeHappy Philosophy On Instagram
Think about quirky accessories in bright fuschia, turmeric yellow and saffron pink colors and you can’t help but think about ‘Chumbak’, India’s very own company adding a dose of Indian-ness…
#DilHaiHindustani - MakeMyTrip Nails The Best Independence Day Digital Campaign
India is all set for the Independence Day weekend. 15th August, 1947 is the day when our country became free from the British Empire after approximately 2 centuries. The day…
Platinum Guild India Lets Couples Relive Special Memories With Personalized Videos
Social feeds serve for a quick visual peek into special moments shared by our close connections. In studies to find out what type of content do people love to share…
Dell Woos Teenagers By Featuring Young Achievers In New Docuseries
Dell wants everybody to embrace technology, more so the young generation. But, selling to Gen Y is a tough ask. Youngsters are more keen to follow their peers and the…
Trend Of Sponsored Celebrity Tweets In India Gets Bigger And Continues To Grow
Mid 2013, ET had reported that an Indian health portal is close to signing a special endorsement deal with Bollywood actress Priyanka Chopra, not for her strikingly good looks but…
#RayOfHope: HDFC Life Pitches Its Cancer Care Plan With Celebrity Cancer Survivor Lisa Ray
Model, actress and social activist, Lisa Ray has been more in the news for her fight against cancer than her professional career. Her battle and resuming life post cancer is…
#PitchToHer - One Smart Idea Can Impact The Life Of These Football Loving Girls
What do you do if electricity goes off everyday after a certain time? May be people like us who live in the concrete jungle wouldn’t understand what life is like…
OLX #Daastaan Hopes To Reunite Memories With Their Owners This Independence Day
Things we possess also bond us with emotions. They have the ability to take us back in time and flood our minds with fond memories of the people who gifted…
How HP India Is Bonding With Millennials Over YouTube For #BendTheRules
Companies in the technology space are striving to keep up pace with the rapidly evolving choices of youngsters. The last few years have witnessed many ancient companies in the information…
#LexusHover: Why Has Lexus Built A Hoverboard In 2015
Ross McGouran has devoted 20 years as a professional skateboarder but just a week back it seemed that he had to learn the art all over again. “Without friction, it…
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Hefty & Havas Take A Sarcastic Route To Highlight Lack Of School Funding In #SaidNoSchoolEver
Brands are coming up with interesting campaigns as American parents are in the back-to-school shopping mode. Trash bag maker, Hefty found a cool way to gather people support towards school…
13 Global Digital Marketing Campaigns That You Should Read This Week
1. Visa, Startup Create Direct Mail You Won’t Throw Away: In March, Visa challenged the startup community to come up with new ways to engage and inspire millennials, encourage affluent consumers to…
How Brands Are Celebrating #InternationalBeerDay
Do you need a reason to drink beer? Any beer lover would shake his head and take a sip. Nevertheless today being the first Friday of August, its been conferred…
Levi’s Shows How Millennials Around The World #LiveInLevis
Millennials are hot property now. Last month, the iconic maker of jeans, Levi’s signed on grammy-winning singer Alicia Keys for the launch of its new women’s collection. Ad Age reported…
How It Took A Rap Song To Go Viral For Unilever To Finally Respond
So it took a rap song to go viral on the social web for this self-proclaimed socially conscious FMCG major to finally respond. Chennai-born rapper Sofia Ashraf’s rap song ‘Kodaikanal…
5 Cool Indian Digital Campaigns Crafted For Millennials
Marketing gurus and top agency honchos have always stressed that ‘content is king’. But only a handful of brands are ready to study how content can work best for them….
How Podcasting Is Helping This Digital Marketing Training Institute Achieve Business Objectives
Suresh Babu has been evangelizing digital marketing in India since 2008. When anything new comes in, he will play with it like a toddler and try to explore what’s new…
Humour Is Tricky But These Indian Brands Got It Right
Humour is the quickest way to make an impression. Brands often indulge in humour in their communication pieces in a bid to make that lasting impression. Most content items that…
32 Cool Facebook Visuals Shared By Indian Brands On Friendship Day
This weekend was dedicated to celebrate the spirit of ‘Friendship’. Social networks (to be read as Facebook and Twitter) were overflowing with friendship day messages from early Sunday. However brands…
11 Global Digital Marketing Campaigns That You Should Read This Week
1. HP Sprout with Jane: HP is promoting Sprout 3D scanning technology with “Jane”, a television commercial set to the Supertramp song “Logical”. Sprout lets anyone grab an object from the physical…