Bisleri’s push for plastic recycling

Plastic waste is a severe crisis and it needs to be addressed. A plastic bag takes 10 to 20 years to degrade, while a plastic bottle takes almost 500 years….

The ideal Indian man according to brands

Do you recall the scene from Gangs of Wasseypur when Ramadhir tells why he refrains from watching Bollywood movies? Watch the clip 🙂  Bollywood – the answer to all…

Why brands need to think like publishers

A popular Indian fashion e-commerce brand shared a neat brief – “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…