Freedom of expression vs brand/agency sensibility – where do we draw the line
Where do we draw the line? A Twitter update, a Whatsapp forward or a Tiktok video can create tensions among communities. India has witnessed it, Singapore is facing the heat…
#PowerlessQueen: Nanhi Kali & WATConsult design a special game of Chess to illustrate the importance of girl child education
Chess, the ancient game of strategy, decides the fate of the king. The two-player strategy game played on a checkered gameboard has 16 pieces each: a king, a queen, two…
Britannia Good Day celebrates the ‘Smile Makers of India’
India is home to one of the largest rail transport networks in the world carrying millions of passengers throughout the length and breadth of the country. Looking out from the…
#ShutTheFakeUp – Fastrack cheerleads a get real revolution with Gen Z
“If you can fake it, you can make it,” is no longer a truism on social media. Youngsters are too eager to call out on the fakery. Still, an ignorant…
Chocorobbers – How Kellogg’s Chocos Fills stole hearts this Valentine’s week
Cereal makers have turned serial robbers. Anything with chocolate inside is being robbed, depriving the world of chocolate. In case you are the chocolaty type, you’re most likely a target…
Naya Sport Naye Superstars: #Ucypher leverages content to elevate gaming to a competitive sport
Globally, the e-sports gaming market is estimated to be over USD 500-600 million with over 2000 teams consistently participating in tournaments. Gaming in India is a different story, however. The…
#DilSeDesiRouter – How Digisol created content crafted for millennials to make routers cool
A router has the most insignificant existence in our networked world. The only entities that matter to us on the information superhighway are our end consumption devices, data providers and…
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#7HourMarathon vs #MySoniKudi.com – how an influential celebrity solely drove a digital campaign
Milind Soman and Gul Panag are radical achievers in their own right, both have the power to influence young minds but put to the ultimate test of a curiosity-led buzz…
Flipkart Fashion takes the video route to show the best way to look your best
One just can’t have enough of the Flipkart kids. Once sparking a wave across the media shoreline back in 2011, they are now a much-awaited brand voice to reckon with….
#IndiaChalaShopping: Big Bazaar rides on nostalgia to promote its iconic ‘Sabse Saste Din’
What started as a day-long shopping extravaganza by India’s biggest chain of hypermarket stores in 2006, has now ballooned into a full-fledged five-day mega shopping festival during the Republic Day…
The Racist Keyboard – Dentsu Webchutney & Bridge Music Academy’s innovative use of tech truly explains racism
A month ago, Bridge Music Academy had launched ‘The Racist Cover’ – a special version of a song played on a piano or keyboard without using the black keys. The…
Vivo V7 ViewTube – How to increase ad relevance & ensure viewers do not skip your ad
Viewer attention is the holy grail in these video-led times. Every social network is striving to make it worth your while. Even 3 seconds is precious spending on an ad…
Celebrating brand loyalists – the key to memorable digital storytelling
Back in 1998, when the world still retained a certain amount of its child-like innocence, Sunil Chawla visited Bombay and the first thing he did as he stepped off the…
#1SmallStepForCancer: Gozoop & 1SmallStep Foundation go digital to build an INR 1 Crore emergency fund for child cancer
Child cancer is a dreaded disease but what’s even more dreadful is the statistics around it. Despite the best medical facilities available in India, the survival rate is as low…
How HBO India capitalized the WhatsApp status feature and received above 100K messages
The Client HBO India (Turner International India Pvt Ltd) – World leader in entertainment, HBO is present in over 50 countries entertaining billions of fans each day with the very best…
How Bajaj Allianz Life Insurance uses its blog to educate & empower users to make an informed decision on financial planning
The Brand Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
How Dell harnessed Facebook LIVE to launch the first Inspiron gaming laptop in India
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…