Queens of Comedy, TLC India leverages digital to find the funniest women in the country
The stage is set. There’s apprehension in the air. The audience awaits in pitiful hope for the woman about to take over the mic. She appears to be meek going…
Royal Enfield #REGear – celebrating the spirit of motorcycling way of life
In 2007, I got a chance to experience my first cultural shock in London. Pub hopping and sight seeing kept me busy after work hours, which is also the time I…
Society Tea #OneMinuteTeaChallenge – a digital campaign uniquely crafted for the One Minute Tea
Tea lovers know a perfect cup of tea. The aroma, the flavour, the spices, all need to release their magic spells at just the right amount and the right time….
Gail India steers on building a community of #HawaBadlo Warriors
Pollution, in particular air pollution, has become a topic of grave concern the world over. Several Indian cities now top the list of the world’s most polluted cities. Per a…
#KhaneMeinTwist: Nutralite teams up with Chef Sanjeev Kapoor for new crowd-sourced video series
Advertising, over the ages, has evolved to replace our need to know what’s going on inside our body, inside our vital organs, inside each cell in particular. An ad film…
How Zostel fires a passion for backpacking with creative content marketing on Instagram
Backpacking is steadily on the rise in India. While backpackers from many corners of the globe have been discovering the country through its many interesting urbanscapes or for the more…
#TumNahiSamjhoge – MuscleBlaze celebrates devotion, discipline, and dedication of fitness freaks
Fitness is not just a New Year resolution. It’s not a means to get more likes on Instagram for your gym selfies. Being fit is a way of life, one that…
POPULAR
HBO Suicide Squad promotions: How WhatsApp was used as a mobile marketing platform
WhatsApp, the Facebook-owned chat app, is notorious for its closed API. Besides, one still cannot place ads on it. Cajoling or cursing Facebook may not be a well-meaning strategy, either….
#MagicOfLight: Bajaj Electricals aces the art of digital storytelling
Brands tell stories all the time. Some stories strike a chord deep inside, some fly above your mind. Some inspire you to rise towards greatness, some help build familiarity with…
#ThingsDontJudge – How 22Feet’s bold communication strategy for eBay India helped differentiate the ecommerce player
The Client eBay is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. eBay India being one of the leading e-commerce companies is digitally driven with campaigns that are looked forward to. The…
How Interactive Avenues launched Johnson & Johnson’s YouTube channel ‘Best For Baby’ to reach out to first time parents
The Client Johnson & Johnson spread its root into India 67 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Stayfree Stay Ahead helpline – How Johnson & Johnson created an engaging mobile platform to drive menstrual education
The Brand Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Why DDB Mudra Group launched Johnson & Johnson’s YouTube channel ‘Best For Baby’ as a theatrical release & reached the right moms
The Client Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Airtel’s newest ad campaign has kids telling us what a smartphone should do
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. Gone are the days when kids just said just cute things –…
Why brands trying to address customer problems on social media should take a note of #LenovoServiceLive
From celebrities to politicians to common people like me, everybody is going live on social media. Being live and in the moment is the cool trend. So why shouldn’t customer…
#PriceProtectedSabziwala – it’s a lot more than a marketing gimmick by Rohan Builders
Demonetization defined the viral world of 2016, both online and offline. A bold and controversial move by Modi’s government, to scrap old Rs. 500 and Rs. 1000 notes, had its…
How Mindshare got Moto Z into the consumers’ consideration for Motorola using #SkipTheSevens
The Client Motorola Mobility is an American consumer electronics and telecommunications company primarily manufacturers of smartphones and other mobile devices running the Android operating system. Motorola thrives on invention; on…