Mindshare Apac names Karl Cluck chief client officer, Kevin Rooney gets growth mandate: WPP media agency Mindshare has announced two senior level appointments for the Apac region, including South Asia.
Catch News ropes in actor Ranveer Singh as its new brand ambassador: Catchnews, one of the newest entrants on India’s buzzing digital landscape, is betting on new ways to tell stories. The site is betting on the fact that as noise grows – on Twitter, on television, in real life, on news outlets – readers who genuinely want to deepen their understanding rather than just their information have nowhere to turn. Now, the news website has roped in Ranveer Singh who epitomizes the bright, buzzing but always busy new young reader as its new brand ambassador.
Walter Thompson’s new digital campaign ‘Get Real’ takes on counterfeit market: J. Walter Thompson has released its new digital campaign ‘Get Real’ for Askmebazaar.com, which assures its clients of getting genuine products and encourages people to buy real brands.
Zee Talkies targets Youth audience with Short Films: In an attempt to bring short film format closer to the audience, Marathi movie channel Zee Talkies launched ‘Talkies Lighthouse’ on January 10, which will air around 50 handpicked short films across 10 episodes. Each episode will feature four short films and will be hosted by well-known television and theatre actor Lalit Prabhakar.
CarDekho showcases its ‘Mental Engineers’ in new campaign: Consumers are always really emotional and sentimental about their cars hence take sufficient time to buy the same. Keeping in mind the same, CarDekho launched a quirky new TVC campaign that aims to strike a chord with the ‘senti-mental’ consumers. Highlighting the new ‘Feel the Car’ feature available on CarDekho app, the off-hand and humorous TVC highlights the unique approach undertaken to bring alive a car through the app feature “feel the car” that enables a truly immersive virtual car experience for users.
Askmebazaar takes the fight to online market ‘fakes’: We all love our e-commerce platforms shopping for our favourite brands. But there is a large percentage of people who intentionally buy fake products to just save on some money, which has given rise to a whole new parallel market. In the wake of this harsh reality, JWT has created a proactive digital campaign, ‘Get Real’, for its client Askmebazaar.com which assures shoppers that they will get genuine products and encourages them to buy real brands.
Weber Shandwick acquires ReviveHealth: Weber Shandwick, a wholly owned unit of Interpublic, has acquired integrated marketing communications firm for health systems, health services and health technology ReviveHealth in the United States. Terms of the deal were not disclosed.
IndiaMART launches digital campaign to honour country’s emerging entrepreneurs: Online marketplace IndiaMART has tried to bring into the limelight, the country’s emerging entrepreneurs with its new digital campaign. Titled I Believe In IndiaMART (#IBelieveInIM), the videos gives voice to the small and medium-sized enterprises (SMEs) which have benefitted from their alliance with the online marketplace.
EPPS Infotech appoints 21n78e as its full-service agency: EPPS Infotech, a technology start-up, has awarded its business to 21n78e, a new-age communications agency launched in September 2015. The account was won following a multi-agency pitch. As part of the mandate, the agency will handle the creative, strategy, as well as the digital duties of the brand.
Cadbury Bournvita Li’l Champs unveils new campaign featuring Kajol: Cadbury Bournvita Li’l Champs has launched a 360-degree campaign, featuring actress Kajol. Through this campaign, Kajol communicates to young mothers the importance of good nutrition to aid ‘brain development’ and Bournvita Lil Champs’ role in this important phase.
The Granny- The Agent of Change! says Tata Coffee Grand: Tata Global Beverages has launched a new marketing campaign for the launch of Tata Coffee Grand. The company recently launched ‘Grand’ in a competitive environment, at a time when coffee consumption has started growing in non-southern markets in India.
The Children Are Back For Flipkart: Apart from its ongoing ‘End of Season’ sale, the brand is in vogue for its newly launched kids store ‘Li’l Stars’. The store was launched in December 2015 and aims to tap kids wear segment.