Leo Burnett crafts new philosophy for HP Lubricants: Zindagi Chale Smooth, a modern narrative designed by Leo Burnett India for HP Lubricants, highlights the brand’s sheer strength and the role it plays through its superior technology in smoothening people’s lives.
Gaana.com goes gung-ho over a campaign on the theme ‘Gaana Paas Laaye’: Times Internet’s music streaming service, Gaana.com, buttresses its market presence with a new marketing campaign ‘#GaanaPaasLaaye’, after two aggressive brand campaigns, ‘Bas Bajna Chahiye Gaana’ and ‘Dil Ka Gaana’.
Balaji selects Xstream & Diagnal to power OTT service ALT Digital: India’s TV and film production studio Balaji Telefilms has partnered with OTT solutions providers Xstream and Diagna to power its new OTT entertainment service ALT, which is slated to launch in Q2-2016. The service will be available across connected devices, targeting young, connected and new age audiences.
Woodland challenges consumers on Twitter: Woodland, the manufacturers of extreme weather outdoor gear and outerwear has returned with the second season of its campaign #NoTicketToExplore on the digital platform. The campaign is designed for the adventurous and the daring, who love to explore the world.
Kinetic Worldwide introduces tool to measure OOH’s social media value: Out-of-home specialist Kinetic Worldwide has announced the launch of a tool called Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology company. SAS is the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home media spend.
Catch News editor-in-chief Shoma Chaudhury forced to resign: Shoma Chaudhury, editor-in-chief of Catch News was forced to resign from the publication. In an email to staff, Chaudhury said that she was called in by the parent Patrika Group’s director of finance and was asked to stop coming to work from Monday, February 29. Catch News began its operations in June 2015.