Castrol Activ #ChalUdteHain Campaign, EC Patners With Twitter For #TN100percent drive

Media Agency, Mindshare and Digital Video Network, #fame have come together to create a Castrol Activ film, #TN100percent campaign aims to achieve maximum voting during the May 16 Assembly polls, and more

Castrol Activ disrupts social media with its #ChalUdteHain campaign: Media Agency, Mindshare and Digital Video Network, #fame come together with Castrol Activ to create a film that stands out from the clutter, to salute the modern woman and her hard-earned freedom.

Airtel’s new 4G campaign highlights the wide reach of its network: Over the last few months the ubiquitous Airtel girl has become synonymous with the launch of 4G in the country. Loved, trolled, debated and discussed in equal measure she has gone on to become one of the highly salient brand advocates in recent times.

Google releases two new search features for the ICC World T20 2016: With the ICC World Twenty20 now in full swing, Google has launched two new experimental features in search to keep up with all the news updates about players, personalities and commentators, and a new live sports commentary panel.

VC Circle founder and editor Sahad PV quits company: Sahad PV, the founder and editor of media business VC Circle, has quit the company. Sahad confirmed the development to MediaNama over a phone call. “It’s natural for a founder or entrepreneur to move on once the business is acquired. It’s already a year since VCCircle was bought by News Corp. Now there is a capable management in place to take forward the journey which we started,” he said.

Ad-tech startup Proximit raises $150K via 1Crowd: Advertising-technology startup Proximit Media India Pvt Ltd has raised $150,000 (Rs 1 crore) in early-stage funding through crowdfunding platform 1Crowd. A total of 20 investors as well as 1Crowd put money in the Pune-based startup.

EC tags Twitter for #TN100percent drive: In a first-of-its-kind initiative in the country, the Election Commission has roped in Twitter to boost its #TN100percent campaign, which aims to achieve maximum voting during the May 16 Assembly polls in the State. On the cards are a reminder to vote on May 16 to all twitterati who have used the #TN100percent tag in their tweets, a celebrity-signed digital poster and a specially designed emoji.