New age companies are striving to find newer ways to connect with their consumers. The challenge gets even real for app-driven brands that try to convince you with good reasons to have their app on your smartphone. Ecommerce portals, online marketplaces, mobile wallets, everybody is trying to crack mobile app downloads in this mobile-driven age, but one brand is actually showing you why you need to use its app.
Auto portal CarDekho has employed its own employees to show us how it brings about its ‘Feel the car’ feature on the CarDekho app. The company’s employees feature in its new TVC as ‘Mental engineers’. As per the company press release, the TVC has been shot at the CarDekho Jaipur office starring the very people who are actually involved in developing and implementing the out-of-the-box solutions for the platform on a day-to-day basis.
The 3.40 minute ad film starts with Rahul Yadav, Chief Mental Engineer talking about the mental…err sentimental folks working here, before he begins to introduce them one by one. At the end of it, a viewer figures out how the app feature works to give you the most realistic ‘feel of a car’ on your phone.
LK Gupta, CMO, GirnarSoft stated that this new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. “All aspects of the production were taken care of by our in-house team to maintain the integrity and clarity of the messaging,” he added.
CarDekho’s ‘Feel the Car’ feature is a high-functionality development, that offers a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, and embedded video and text pop-ups to explain various car features. With a unique confluence of video, text and audio stimulus, CarDekho has customised the feature for more than 40 popular car models.
This is so unlike an advertisement. Having your own team feature in the TVC all to demonstrate an app feature is the best way to go about it, to reach out to gen-y. In the clutter of car review portals, CarDekho’s new TVC certainly helps the brand make a memorable mark, and build strong awareness for its ‘Feel the car’ feature. Thereby give a strong reason for car buyers to use the CarDekho app.