“Professional companies should engage primarily on professional networks such as LinkedIn”, haven’t we heard that so many times by pundits. To an extent it may be true but that doesn’t mean we stop experimenting. Today it doesn’t matter whether you are a B2C or B2B, what matters is the strategy that you have planned for engaging with your fans on a particular social network. Capgemini India being a professional company has chosen to engage on Facebook and is doing it effectively. This initiative excited me to analyze and share my observations.
‘Capgemini India Careers’ Facebook page has a community close to eleven thousand which is not a small number. Apart from the ‘Wall’ there are few noteworthy sections such as ‘Jobs’, ‘Capgemini Values’, ‘Life @ Capgemini and History’.
Even though it doesn’t have a landing page, the display picture is really interesting and calls for action from fans. The display picture smartly highlights that the ‘Jobs’ tab would be more of interest along with the other tabs.
‘Jobs’ section allows you to submit resumes and search jobs too. The section also provides a list of hot jobs which is quite cool. However, it would be great if the navigation of the different sections is easier. For example: suppose I want to submit my resume but before that I want to traverse back, there is no option to go back. Another thing which I noticed was that on click of a particular hot job it directs me to a blog. This shouldn’t be the case because as a community manager, the objective should be holding the fan for a longer duration and letting him complete the process on Facebook itself. If this could be done then I think ‘Jobs’ will be really cool.
‘Life @ Capgemini’ is an interesting way to spread the good word about the organization and all the more convincing when employees do it. Capgemini does it right here by touching human chords. Engagement has been great on such stories and one can have a look below:
But can we think of making 3-5 minutes videos on the same initiative. Along with this Capgemini can showcase small office party videos. Sharing them on the wall is sure to create engagement and will help spread the good work culture.
The Facebook ‘Wall’ is sharing content in line with the objective. The content is a mix of job openings, achievements and work culture in Capgemini. The content is also being appreciated by fans as you can see in the below screenshot:
If the content can be more frequent and innovative then fans would be compelled to engage on the wall. For example: create content from freshers and share it on the wall in the form of posts or videos. So that others know what is it like being on Capgemini.
Another idea could be lets say I am a business analyst (BA) and I want to apply at Capgemini. Normally I would look for my friends who work in the company to find out more. So why not BA’s from Capgemini come forward and share how the mundane life of a BA in the company is and what have been the exciting opportunities.
Nevertheless, Capgemini is doing an awesome work and I think if it can fine tune some of its areas then it will reach to higher levels of engagement.
I think organizations would need to shed their corporate image and crowdsource ideas from employees to be more innovative on social networks such as Facebook. Don’t you think so or do you still think Facebook is not the right network for organizations.
P.S. If you are an Indian startup or SME who is engaging on social media then do give us a buzz at connect[at]lighthouseinsights[dot]in and we would be happy to review you.