1. BuzzFeed Names Its First Executive Creative Producer: BuzzFeed reached across the aisle for its first executive creative producer, bringing Summer Anne Burton from BuzzFeed BFF, a creative unit devoted to native content for social platforms.
2. Facebook Canvas, a.k.a. Instant Articles for brands, officially launches: Facebook’s take on Instant Articles for advertisers is here. The social network officially launched Canvas today, a full-screen, video mobile format that is intended to engage people more than a regular video ad. And, similar to Instant Articles, Canvas ads load 10 times faster than a standard mobile website.
3. Havas Reports Organic Growth of 5.1% in 2015 Thanks to European Business: Havas reported another year of strong organic growth under global chief Yannick Bolloré, who took over the Paris-based holding company two years ago. Havas said 2015 organic growth rose 5.1 percent for the second year in a row, up from flat growth in 2013 under previous management led by David Jones.
4. Snapchat Enlists Nielsen to Track Ad Campaigns: Advertisers are enamored with the massive growth of Snapchat. But if they’ve had one persistent gripe, it’s been that Snapchat is behind other media companies when it comes to providing data on the performance of advertising campaigns. To remedy that, Snapchat is teaming up with Nielsen to supply marketers with third-party data measuring their ad campaigns.
5. Samsung Unpacking 1988 to 2016: Samsung’s release of the new Galaxy S7, Galaxy S7 edge and Gear 360 is being promoted with a commercial covering the unpacking of new models, from the release of the SH-100 mobile phone in 1988 to the first wristwatch phone, the world’s smallest TV phone to Samsung’s first MP3 phone.
6. Facebook Will Extend ‘Canvas’ Ad Format To Instagram: Canvas will be syndicated to Instagram in the second half of 2016. The company will explore extending Canvas to its Audience Network as well.
7. Twitter Enhances Embedded Timelines: Using Twitter’s embedded timeline on your website? It’s about to get better. Exactly one week from today, on March 3, a more sophisticated, modern and sleek timeline will be rolled out. The new timeline will feature responsive design, automatically expand media (such as videos and GIFs) and integrate newer recently launched Twitter features, such as Twitter polls.
8. Google Launches AMP Listings; Here’s How They Look: Yesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier. Now, when you search on your mobile device for queries that trigger news results, you may see a Google “AMP” icon in the search results. It may show under the news carousel or in a top news listing category.