Dentsu Aegis Network rebrands Dentsu Branded Agencies: Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.
Don’t wait till Diwali, buy furniture any time on Pepperfry: Pepperfry.com has launched a new marketing campaign based on the premise of ‘Don’t wait for Diwali’. Conceptualised by Law & Kenneth Saatchi & Saatchi, the campaign informs customers that there is always great value available on Pepperfry.com and customers need not postpone their big-ticket furniture purchases till the Diwali festive shopping season.
We are not going anywhere, Parle G slams shutdown rumours: On Monday, Parle G issued full page ads across major national dailies, like Mint, Economic Times, Times of India and others informing the readers that ‘the biscuit is made across numerous factories in India, and in fact, we have been making and will continue to make your favourite Parle G in several manufacturing units spread across.’
Navin Theeng joins Havas Worldwide as ECD: Navin Theeng has joined Havas Worldwide as Executive Creative Director, Gurgaon. He moves from Cheil Worldwide, Gurgaon where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other business. He replaces the erstwhile ECD team of Nakul Sharma and Tirtha Ghosh.
Nike’s new campaign ‘Unlimited You’ asks ‘What’s Next?’ After the tremendous success of the Da Da Ding campaign, Nike is back again with a new one. The film titled ‘Unlimited You’ marks the second instalment of Nike’s Just Do It ‘Unlimited Campaign’. After the ‘Unlimited Future’ film, this new instalment conceptualised by Wieden+Kennedy asks the question, “What’s Next?”
HT Media’s digital revenues grow 24.86% to Rs 38.17 Cr in Q1FY17: Media company HT Media reported digital revenues of Rs 38.17 crore for the quarter ended June 2016 (Q1 FY17) registering a growth of 24.86% from Rs 30.57 crore in the same quarter last year. On a sequential basis, digital revenues increased marginally to 1.4% from Rs 37.64 crore.
Cadbury asks friends to click a #Madfie: Ogilvy & Mather has conceptualised the #Madfie contest to promote the launch of Cadbury’s limited edition of new flavours, Dairy Milk Honey Nut Crunch and Dairy Milk Coffee Almond.
Caprese’s new digital campaign is an ode to friendship that remains forever: Unveiling the latest collection for the modern urban women, the campaign conceptualised by TryAngles depicts the bond of friendship.
CNN rolls out native advertising solutions: CNN is rolling out native advertising solutions to optimise the performance of digital campaigns from commercial partners and enhance the experience of the audience engaging with branded content and digital advertising on its platforms.
Vodafone U celebrates Friendship Day with ‘million fun experiences’: Targeting the socially active and increasingly demanding Indian youth, Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media.
MakeMyTrip appoints Isobar India as its digital partner: MakeMyTrip has appointed Isobar India, a global full-service digital agency, from the Dentsu Aegis Network,as its digital agency, with the mandate to handle digital brand engagement and social media management duties.