Five year old digital agency based out in Pune, Buzzfactory has been acquired by Qliktag Software Inc., an innovative mobile technology company headquartered in Newport Beach, California, USA. Though, there is no word about the financial details of the deal.
Early last year, Qliktag Software Inc. an innovator of mobile software solutions had initially made an early angel investment in Buzzfactory and had a minority stake in the company. Later on the company decided to have the complete ownership of the Pune based firm which will continue to deliver on its core offering based on expertise in social media & the digital domain and additionally extend its creative capabilities to “in-store mobile merchandising and mobile engagement” through the technology platform launched by Qliktag.
Post the acquisition Neil Sequeira who had founded Buzzfactory in 2009, will be heading the agency as the CEO along with its core team members Trupti Mulajkar Deshmukh and Kunal Bajaj for managing client operations and growth in India. They will be joined by Jeff Ballard who comes in as Head of North America Operations at the Newport Beach office in California.
The acquisition will be followed by an expansion of the team both on the digital marketing services front as well on the product development and technology end with plans to promote Qliktag’s mobile merchandising and engagement technology within India and developing the North American client base for Buzzfactory’s solutions.
Quite happy with the way things have progressed, Neil believes that “Mobile engagement and bridging the digital world, we have become so reliant on, with the real physical world we live in, is something we believe in very strongly as an agency in terms of where the future is headed. Having worked with Qliktag Software Inc. for some time now, I believe the technology platform they have been working on clubbed with the services capabilities Buzzfactory has built will drive us through a more exciting future.”
For Dilip Daswani, CEO of Qliktag Software Inc., acquisition of Buzzfactory is a step forward in the digital era which is closely coupled with social media, digital marketing and mobile. “We see good potential for expanding what Buzzfactory has been doing with helping businesses get things right through this digital era and combining the teams, capabilities and business was seen as the best way to move ahead.”
Disclosure: I was working as a consultant with Buzzfactory from June 2012 – April 2013.