Budweiser brings ‘What’s Brewing’ to India, Tata Sky gets Bachchan into ‘Jingalala’ mode

Indian digital news - Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles, Tata Sky has rolled out a new campaign featuring Amitabh Bachchan, and more

Budweiser brings ‘What’s Brewing’ to India: Budweiser’s latest campaign ‘Always Brewing‘ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

Eros International raises $30 million for its OTT app Eros Now: Eros International, an entertainment company which co-produces, acquires and distributes Indian films in multiple formats worldwide, recently announced that two of the existing top 10 institutional shareholders of the company have increased their holdings in Eros.The Company raised approximately $30 million through a private placement, the proceeds of which will be primarily used to fund further expansion of Eros Now, the company’s OTT (Over-The-Top) platform.

Amazon Prime-Dharma Productions Enter Exclusive Licensing Deal: Ecommerce behemoth Amazon and Karan Johar’s Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

Tata Sky gets Bachchan into ‘Jingalala’ mode, promises entertainment for entire family: Tata Sky has rolled out a new campaign featuring Amitabh Bachchan. It has been conceptualised by Ogilvy & Mather and targets the non-metro population, informed a Tata Sky statement. The film sees Bachchan in an unconventional look rapping and revealing the story of a ‘Thakur family’.

Maxus wins Social Media agency of the year at Big Bang Awards 2016: The award winning spree for Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016, constituted by Ad Club Bangalore. Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi.

Acer ropes in Anushka Sharma as brand ambassador: ACER, one of the leading laptop and PC players in India, has announced Bollywood actress Anushka Sharma as its brand ambassador. Sharma will feature in the upcoming campaigns – both offline and online for the brand and will endorse Acer’s products such as laptops, desktops, ultrabooks and convertible laptops.

Ruchir Joshi is Content Head of Culture Machine: Culture Machine recently appointed Ruchir Joshi as Content Head. Joshi will be based in Mumbai and report to Sameer Pitalwalla, CEO and Co-Founder, Culture Machine.

Asian Paints launches new campaign ‘Kam Kharcha, Saalo Saal Charcha’: Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand’s emulsions which lasts for many years and hence does not require re-painting every year.

Not a single tweet withheld in India between Jan-June 2016: Twitter: Between January 1st and June 30th 2016, Twitter did not withhold any tweets in India, the company revealed in its latest Transparency Report. In this period, the microblogging site received 1 court ordered removal requests and 42 removal requests from the police and various other government agencies. It complied with none of these requests.