How Brexit is helping shape Business Insider’s Facebook Live strategy: Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news and events coverage could well be its bread and butter.
How Gawker is pulling comments into its Facebook Instant Articles: For many publishers, comments are an important way to create reader engagement. There are few places where that’s more true than Gawker Media, where co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool that pulls in the top 10 comment threads from its network of sites and displays them at the end of its Facebook Instant Articles. The tool also works on Gawker’s Accelerated Mobile Pages, Google’s new fast-loading article template.
How the Hustle built a 100,000-subscriber email newsletter for millennial bros: Sam Parr got the idea for the Hustle, a daily email newsletter targeted at millennials, while emailing friends to promote HustleCon, a conference he was organizing around startup founders. The avalanche of responses he got made him realize there was an opportunity to connect with millennials through email, and the Hustle was born. Today, the email has 100,000 email subscribers.
‘Telling, not selling’: A peek inside Jack Daniel’s social media playbook: Throughout much of its 150 year-long history, Jack Daniel’s has played up the life of its founder Jasper Daniel (Jack was his nickname), all with a folksy, Americana feel. Its social media strategy has been no different.
Panasonic Life is Electric Battery Charge: Panasonic’s most recent “Life is Electric” campaign, focusing on battery charge, won the Design Grand Prix at Cannes Lions International Festival of Creativity. As an electronics manufacturer, Panasonic wanted to reach out and encourage consumers to think about the real value of electricity.
Facebook is shutting down its Paper newsreading app on July 29th: Facebook is shutting down Paper, a bold reimagining of the company’s flagship app for iOS that impressed critics but failed to attract a large audience, the company said today. The app transformed the core Facebook experience into a kind of newsreader, with customizable sections for politics, technology, food, and other subjects. Visitors to the app received a message saying the app would no longer function after July 29th.
As Publisher Reach on Facebook Goes Down, Video Is Going Way Up: According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares.
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data: Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and information used by Google. Yesterday the company began a global rollout of a new panel within My Account, called My Activity.
Why Stella Artois is going big on mobile video: When Stella Artois vp Harry Lewis is reviewing a creative, he doesn’t want surround sound or 4K video. Instead, he’ll watch it on his smartphone. That’s because it’s precisely how most people are going to end up experiencing the creative: As TV viewership stagnates, mobile video is on the up. ZenithOptimedia forecasts daily consumption to grow by 19 percent this year.