Chai Point appoints Happy as their Creative Agency: Chai Point, an omni-channel beverage brand, has handed over its creative and digital mandate to Bangalore based idea shop Happy Creative Services.
Congress plans blitzkrieg on social media, TV against PM Modi’s government: The Congress has planned a high-pitched blitzkrieg on social media and television to counter Narendra Modi government’s second anniversary celebrations.
Brands are choosing sponsored content over display ads: LinkedIn India’s Akshay Kothari: Professional networking platform LinkedIn is banking on its second biggest market India to drive innovation and is working on creating localised content specifically for its 35 million Indian members, says the company’s new country manager Akshay Kothari.
OnePlus India’s marketing head Karan Sarin resigns: OnePlus India’s head of marketing, Karan Sarin, has put in his papers after a brief stint of just about a year with the handset company.
Flipkart is looking at tying up with big brands to boost its fledgling ad biz: Flipkart is looking to tap big brands such as Samsung and Microsoft to rev up its fledgling advertisement business, a unit that’s expected to drive profitability for India’s largest online retailer.