Brand Ambassador Ranbir Kapoor Kicks Off Internship With IPL 7 As @ThatPepsiIntern

Pepsi India has launched @ThatPepsiIntern on Twitter with actor Ranbir Kapoor kicking of the internship at the IPL 7 auctions in Bangalore

Pepsi_IPL7_@ThatPepsiIntern

Actor Ranbir Kapoor joins as an intern, as the country is soon going to be gripped with cricket fever. The auction for the 7th season of the Indian Premier League (IPL) has commenced today with some of the biggest global and Indian players being sold to the IPL team owners, while many others remain unsold so far.

While the auction is being streamed live, many of the media sites are also running a live coverage, together with Twitter users. Twitter India trends have been occupied by the IPL auction with hashtags #IPLAuction, #PepsiIPLAuction tending at the top followed by intermittent trends made by cricketers and IPL teams.

But amidst all this bidding in crores of rupees, what the IPL 7 title sponsors, Pepsi India are doing on Twitter is fun to watch. The beverage brand is running a fun connect with its fans through @ThatPepsiIntern on Twitter. Brand ambassador and actor Ranbir Kapoor has joined Pepsi as an intern to bring all the thrill and action from Pepsi IPL 2014 to cricket fans.

@ThatPepsiIntern for IPL 7

And, Ranbir as @ThatPepsiIntern is already on the job today at the IPL auctions. From bringing the scoop at the player auctions to hanging with team owners, it appears that Ranbir is all set for a new milestone in his career.

Ever since the auction has started, Ranbir has been tweeting about his new job and what’s happening at the event. Additionally, one can also ask him questions using the hashtag #AskThatPepsiIntern, and Ranbir will happily oblige. Some of the special questions have received Vine video responses too!

What’s even more exciting is that the next intern could be anybody. One needs to follow @ThatPepsiIntern on Twitter to know more. Meanwhile, here’s what the internship involves.

@ThatPepsiIntern will have the most exclusive job at the Pepsi IPL, with access to events and activities and serve as the link between fans and celebrities. He/she will not only attend the matches but also get an exclusive first-hand experience of the glamour and excitement of the Pepsi IPL, while bringing it to the fans.

Also, through @ThatPepsiIntern, cricket fans can directly interact with or send their message across to celebrities. They can ask @ThatPepsiIntern to complete unique tasks for them in the stadium and even win tickets to the matches through contests.

Connecting with the TG

With @ThatPepsiIntern, Pepsi has not only managed to strengthen its brand proposition ‘Oh Yes Abhi’, but also create a unique and fun connect with its target consumer – the impatient and impulsive youth who wants to be a part of the action. Gaining exclusive access to the IPL 7 with a chance to interact with the celebrities and players would be any cricket lover’s dream, if not the chance to attend matches.

Pepsi gives fans a chance to not just be at the Pepsi IPL, but ‘be’ the Pepsi IPL. It would be interesting to watch @ThatPepsiIntern on Twitter.