Quikr shuts down Flatchat post Commonfloor acquisition: Office of Flatchat, a rental flatmate-finding application owned by online real estate platform Commonfloor, has been shut down by its new owners Quikr.
UC Browser’s new campaign talks about survival of the latest: UC Browser has come up with a new campaign for UC News. The campaign that talks about the survival of the latest has been conceptualised by Cheil India. ‘UC nahi toh BC’ aims to highlight the importance of timeliness and relevance provided by UC Browser’s News App.
MEC India bags digital mandate of TimesJobs: In a recent multi-agency pitch, MEC India bagged the digital mandate of TimesJobs. As part of the job, MEC India will offer an array of digital marketing capabilities such as planning, strategy and buying for the brand.
Zee writes off part of its investment in adtech company MirriAD: Zee group company ZEEL has written off Rs 33.1 crore of its investment in UK based MirriAD. Zee had first invested in MirriAD in 2014, with the objective of developing technology for product placement and embedding advertising into video streams. Zee had initially picked up 17% in the company in 2014. Previous annual reports indicate that Zee had invested Rs 27.4 crore in MirriAd in the financial year ending March 2014 and Rs 31.3 crore during the year ended March 2015. The company made no investment in MirriAd in 2015-16.
28% internet users block ads out of frustration: Report: Internet users are considerably more likely to be ‘Frustrated AdBlockers’ – those who block ads because they feel that they take up too much screen space, are annoying, intrusive or that there’s simply too many of them. Some 28% fall into this ‘frustrated’ category.
Protinex launches new campaign–#SomethingMissing: Protinex, one of India’s leading nutrition brands, has launched its new integrated marketing campaign #SomethingMissing. The campaign is aimed at creating awareness of protein inadequacy in Indian diets and busting the myth that ‘Regular daily diet is enough for daily needs of Protein.’
VIO unveils its new campaign- #VIORunWithIt: After a successful pilot launch earlier this year, VIO – the ready to drink, flavored milk offering from Coca-Cola India launched its maiden ad campaign recently, which is being aired in Andhra Pradesh and Telangana along with the digital launch in other states.
Netflix steps up marketing drive in India, finally: From carefully curated short videos hashtagged #LifeWithoutNetflix that are doing the rounds on social media, to meme wars with market rival Hotstar on Twitter, we are seeing more of the American over-the-top video giant’s activity recently — a change from its initial presence in the market.
Savlon Boosts up Performance Power Ahead of Rio Olympics: Savlon, the antiseptic brand owned by ITC, has rolled out a brand new campaign Savlon Performance Power. The campaign, featuring ace badminton player Saina Nehwal, is an attempt to showcase how the world famous player accepted all the challenges during her course of life.
Bournvita’s New Ad Amplifies The Spirit of ‘Tayyari Jeet Ki’: The latest TVC is an extension of the brand’s successful campaign ‘Tayyari Jeet Ki’ and magnifies the spirit of the overall campaign. The brand continues to portray a mother’s role in progressive parenting and inculcating good habits in her child, in order to prepare them for all eventualities in life.
ShopClues’ Tells Consumers to Enjoy ‘Laat Saab’-Like Lifestyle Without Spending Much: ShopClues, a Gurgaon-based online marketplace, has launched a new ad campaign through which it is reiterating the promise of good quality items at low prices. The new ad campaign launched by the e-tailer has been conceptualized by Enormous.