Skoda Superb delivers a ‘Best-in-Next-Class’ punch: Skoda has launched the new Superb with an aggressive positioning of ‘Best-in-Next-Class’. The launch campaign is one in its kind. Conceptualised and executed by Publicis Ambience, the campaign tells us that the car is all about surrounding oneself in an agreeable, cultivated and comfortable space. It wants us to sit back and sink into the car’s luxurious ambience.
Bournvita on new track with ‘Badam Booster’: Conceptualized by Ogilvy & Mather, the new commercial for the health drink brand urges parents to prepare their children for the trials of life, rather than school grade examinations.
Kangana Ranaut sports a tough look in Reebok’s latest ad campaign: Actor Kangana Ranaut shares her personal story in sportswear brand, Reebok’s latest campaign, ‘Fit To Fight’.
Rage Communications bags digital mandate for Unilever Food Solutions Australia and New Zealand – See more at: The Sydney office of India headquartered, Rage Communications, a full service digital communications agency, has been awarded the digital marketing mandate for Unilever Food Solutions (UFS) in Australia and New Zealand (ANZ). The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others.
TATA AIA Life takes an innovative route to raise awareness on protection gap: Tata AIA Life is empowering consumers with a new digital campaign that highlights the glaring protection gap that most Indians face. As part of the campaign, Tata AIA Life has created a ‘Catch UP’ calculator that allows people find their protection gap.
Black Swan Life wins Society Tea account: Black Swan Life has won the creative mandate for Society Tea. The agency is tasked with propelling forward the 25-year-old brand in India and launch new products under the Society brand.
Curvy Brides Are Good, Says WedMeGood: With cinematography by ‘Weddings by Colorblind’, the wedding planning portal asked the brides what it was like for them in the run up to
their big day, and what they had to say to other brides with the same concern.