BookMyShow’s Twitter Secret Revealed In 140

BookMyShow's Twitter Secret Revealed in 140

OK, it’s the time for our Friday evening Twitter interviews with a Friday feeling around it – not too heavy, jargon-loaded but just some short, simple stuff. We had been eyeing BookMyShow Twitter handle, @bookmyshow since some time now and were pleased with the brand’s Twitter practices. So we’ve got in touch with Ashish Hemrajani, Founder and CEO of . Here’s the neat and crisp Q and A we had with Ashish:


Ashish Hemrajani

1. Why is BookMyShow using Twitter?

We dole the dope (the latest happenings, films, contests, reviews) and scoop the poop (customer grievances, website errors).

2. What does BookMyShow tweet about?

Our regular tweets are all about the latest trailers, celebrity gossip, movie reviews and usually the most happening news.

3. Whom do you Follow on Twitter?

Our regular ‘following’ list consists of celebrities, production houses, a couple of news channels, and a few technical writers.

4. Your favorite Twitter App and Why?

Tweetdeck. What we like: Schedule tweets, RT, check our DM, shorten long tweets, attach photos, see what’s hot and a multiple column format.

5. Does your Klout score bother you? If not then why?

Our rank of ‘Specialist’ pretty much explains all that we do. We aim to please our followers rather than use it as a fame-gathering tool.

6. Scared of #Fail? If not, how do you handle it?

We actually look out for #fail to address consumer grievances, or website errors that are rare, but hey who’s perfect?

7. Finally, 140 characters of advice for Indian Startups/SME’s.

Know when to say what to whom and how. Be original and hit the retweet button more often if you can’t.


Our personal favourites have to be the answers to Q6 and Q7. How many brands do you know of, that are actually looking out for #Fail’s? Although Twitter provides an excellent source to find out about what folks are saying about you, brands hardly use this service and even if they do, they steer clear from addressing the issue! In addition to tweeting original content and sharing in your community, it is also important to know the art of communication ie. To know when to say what to whom and how, especially when talking to an irate customer.

Thanks for these wonderful answers !

Do share your favourite answers in this interview? We would be glad to interview many more happening SME’s using Twitter rightly, so do let us know in case you know of any.