Tarun Nigam joins DDB MudraMax Media as EVP: He was previously CEO and co-founder of PM Media Solutions and COO of Graphisads. He will be based in Gurgaon and report to Sathyamurthy Namakkal, executive director, DDB Mudra Group and president, DDB MudraMax.
Saad Khan appointed VP – strategic planning at FCB Ulka: FCB Ulka Advertising has appointed Saad Khan as vice president, strategic planning. Prior to this, Khan was co-founder of Marketing Unplugged, a venture he and Suman Srivastava, vice chairman, strategic planning, FCB Ulka Group had co-founded.
Nanha munha rahi hoon: GoDaddy localises global campaign for India: The song has been used in the brand’s latest integrated global brand campaign’s India rendition. Internationally, the campaign has used the widely recognized nursery rhyme ‘The Little Engine That Could’. The brand has worked closely with the TBWA\Chiat\Day New York as well as the India office of the Omnicom-owned agency.
HDFC Life partners with #fame to launch ‘HDFC Life YoungStars’: HDFC Life, a leading private sector life insurance company, in association with #fame, has launched a digital talent hunt for kids, in association with #fame. With categories like singing, dancing, musical instruments and comedy, this initiative will invite children between the ages of six and 14 years, to explore the talent within them.
Nissan India appoints Deepa Thomas VP, Communications & CSR: Nissan Motor India Private Ltd. (NMIPL) has appointed Deepa Thomas Vice President, Communications and CSR, effective Tuesday (April 12). Thomas will be responsible for all of Nissan’s communications in India, including product and corporate matters and CSR activities, as the company continues to strengthen its business operations toward further growth in India.
Bloomberg partners with Quintillion Media to form BloombergQuint: The website, ‘bloombergquint.com’ is scheduled to be launched in the first week of May. The television channel will take another six months to take off, since it is subject to regulations and licenses from the respective authorities. Not only will they focus on digital news and television broadcast, BloombergQuint will also do live events. Globally, Bloomberg does a lot of events and wants to extend this property to India too, along with other new ones.
Experience Tata Tiago through virtual reality: Tata Motors has come up with an innovative idea to promote its newly-launched Tiago car by providing a free basic virtual reality (VR) set. The set has arrived in homes as part of the four-page ad supplement with the April 12 edition of the English daily The Times of India. The ad was carried in the Mumbai, Delhi and Bengaluru editions of the newspaper.