Parallel To FIFA World Cup, Blogmint Launches India’s First Football Bloggers World Cup

Blogmint, networked community of bloggers has announced India’s First Football Bloggers World Cup, where top 32 sports bloggers will live blog on the FIFA matches and compete for higher post views.

FIFA worldcup 2014

The FIFA World Cup has stirred up many opportunities for football fans, especially those football fans who are also blogging about the 2014 FIFA World Cup matches at Brazil. The most recently announced blogging contest for them is also India’s first Football Bloggers World Cup, launched by Blogmint, a networked community of bloggers managed by digital content creation company, Tangerine Digital.

The month-long championship will run parallel to the FIFA world Cup following the same structure of group matches, round of 16, quarter-final, semi-final and final. The top 32 sports bloggers from the country with football loving fans and readers as their followers will compete online as 32 countries are striving on the field for the World Cup. The 32 bloggers have been divided into 8 groups, and top 2 from each group after the league stage will qualify to the knockout stages.

Each blogger is required to post a match review of their assigned team within 12 hours from the final whistle. The format ensures best performance from every blogger, as the teams will compete against each other on the basis of their quality of blogs, impressions made per blog and reach.

Each round will be evaluated by a jury of selected media persons who will screen all articles written by the bloggers about football. A  bloggers’ progression to the advanced stages of the competition is simply the number of page views they can garner for their posts.

The winners will be felicitated at a grand event in Delhi on the 16th of August, 2014. The winner will bag a mega cash prize of INR 50,000, while the runner-up and the second runner up bloggers would also qualify for INR 25,000 and INR 10,000 respectively. Blogmint will also award Golden Boot and Golden Ball as special prizes.

A dedicated contest page on Blogmint is highlighting all the relevant information related to the Blogger World Cup such as match schedules, live scores, past results and an up-to-date points table.


In the past matches, blogger Tarun has beaten blogger Vidit Chopra for his post on the Argentina vs. Bosnia match, that garnered 204 views as opposed to 50 views garnered by Vidit. In the Germany vs. Portugal match, blogger Arunava Chaudhari has won with 280 views against blogger Harpreet Singh with 127 views.

Under current matches, you can see the countdown ticker as well as the blog reviews on them from the respective blogger. The Ghana vs. USA match has been well dissected by blogger Abhilash Srivastava from ‘Sports Arena’. While USA defeated Ghana, Abhilash is ahead with 3K+views on his match review as against blogger Sami Faizullah from ‘Outside of the boot’ with 2.4K+ views on his match review.

Blogmint’s social media pages are sharing regular updates on the blogging contest, through its Facebook and Twitter pages. You can keep a track of the blog reviews for each match by following the hashtag #BloggersWorldCup.

Timely engagement

The Football Bloggers World Cup is a timely campaign to showcase the power of bloggers, at the time the world is enveloped with football fever. Apart from providing sports bloggers a common platform to showcase themselves, the Football Bloggers World Cup also helps brand Blogmint as the relevant network for bloggers and as a place where brands can look to leverage their blogging skills to reach out to their target audiences.

The only little thing that did not appeal to me is the non usage of visuals, while spreading the word on social media. Blogmint would need to put more interesting visuals related to the match, than just sharing the score and points table. Nevertheless, it is a relevant and win-win campaign for all parties involved.