It’s another win for the Indian social media space. At the recently announced Webby Awards 2014, Mumbai based digital agency, Blink won for its augmented reality app ‘KFC [email protected]’ under Augmented Reality in the ‘People’s Voice’ section. The Webby Awards honor excellence on the Internet including websites, interactive advertising, online film & video, mobile & apps and social. Interestingly, Blink is the only Indian agency to win a Webby award this year.
Last year, the quick service restaurant had embarked on a journey led by augmented reality to demystify the notion that KFC food items are too expensive. KFC had introduced yummy food items that included burgers, desserts, sippers and more starting at as low as Rs. 25 with the message ‘25 me khao, kha ke bolo WOW’.
To get the word out on the WOW menu, Blink had developed an augmented reality app available across a variety of digital platforms like mobile (iOS and Android) and a microsite. The app can scan any Indian currency note in the denominations of 10, 20, 50, 100 or 500, and suggest KFC food items from the WOW menu that users can buy with the respective money.
Having reviewed the app earlier, I can say the win is quite a deserving one. I was impressed by its smooth execution and alignment to KFC India’s business objective, especially when it was taking on McDonalds India for its ‘Happy Price’ menu also offering food items at Rs.25.
KFC [email protected] managed to receive more than 35K downloads and 15K hits on the microsite, apart from being featured by mainstream media and iTunes app list ‘What’s hot’ and the no.1 spot in food and drinks category.
Here’s a video on why the augmented reality app was born and what it achieved for KFC: