What is that one thing that connects to every human on this planet with Indians not being an exception? We don’t need a free coupon to answer this, it is Music of course!. Taking this emotion further Hero MotoCorp has designed a simple yet interesting campaign for its fans on social media called “Billion Voices.” Hero MotoCorp gives you a chance to be featured in the video of Hum Mein Hai Hero, which has the amazing voice of A. R. Rahman. This is an ongoing campaign designed by Law&Kenneth, it’s digital media agency. Interested in being a part of the video? Then you still have time and to know how, read on ahead.
Billion Voices Facebook Contest:
It goes without saying that the contest is out there for all Facebook users. So if you are on Facebook then you will have to like the page before you can join the contest. The contest is a no brainer one and once you click on the Facebook tab “Billion Voices” you would be directed to a Facebook app where you would be asked to upload your video. The app also gives a provision to listen to the original song so that you can rehearse your song well and make sure you upload a higher resolution video. Doing so increases the probability of your video getting selected. It’s that simple!
The campaign is simple and it has hit the right spot, which goes along with the message. When the TVC was launched, it gave me goose bumps. Hero MotoCorp as a brand has gone one step further by launching the second part of it by calling Indians to render the song and be a part of it. The move has connected well by calling all Indians as well as attracted youngsters again. You can check this from the first set of video which features young smiling Indians from all corners of the country.
The video definitely is worth a watch and one would get to know more if one checks the Youtube brand page. The videos have started getting eyeballs. Yes the idea is cool but then the final video features only the names and places of the people with the voice of Rahman echoing in the background. Well it feels good to be featured in a video that is sung by the amazing Rahman but then it is not a path breaking idea.
Crowdsourcing of content has been done before. So would have loved if Hero MotoCorp could have selected, say ten best user generated videos from different states, called up the guys to a studio and had asked to render their voices along with A. R. Rahman. It would definitely increase cost but then it would have caught more eyeballs and could have become an anthem sort of. You expect more when it is a Hero MotoCorp brand.
However the concept is a nice way of connecting and bonding with Indians in one frame and the best part of the campaign is not having celebrities to endorse it but common people. And as I am told that the campaign will see some more interesting ways of connecting with fans in the coming days too, so will look forward to it.
Is the idea by Hero MotoCorp strong enough to motivate you to record your video or do you think that it needs to be more innovative?