Brands have been wooing women ever since the advent of advertising. And with social media around, brands are having a gala time engaging with them. March 8, International Women’s Day turned into a day of celebration, a day where several brands chose to dedicate an ode to women. With visual communication forming the main arm, creatives in the form of illustrations and gifs paid tribute to the spirit of a woman.
A number of Indian brands also rolled out digital films celebrating women. The loving mother, the caring sister, the dependable friend, the helpful neighbour, the friendly colleague and many more all play an important role in brand videos. Read: Interesting Women’s Day videos 2017′.
We bring you here, a list of the interesting Women’s Day visuals & GIFs of 2017 by Indian brands that take their visual content marketing efforts to heart.
Red Bull India
Red Bull wings are exactly what we superwomen need!
For women who make the world go round every day. Red Bull gives you wiiings. pic.twitter.com/lzbvJJ3F1z
— Red Bull India (@inRedBull) March 8, 2017
Nice brand connect here.
— Mother Dairy (@MotherDairyMilk) March 8, 2017
A woman should live like a woman, Bisleri takes a cue from P&G’s ‘like a girl’.
— Bisleri (@BisleriZone) March 8, 2017
To the point!
— Philips Sound (@PhilipsSoundIN) March 8, 2017
US Fresh Fruit
This is an interesting one, says it all in one illustration.
— USfreshfruitIN (@USfreshfruitIN) March 8, 2017
Women do add all this and also take away the complexities of life.
— Fortune Foods (@FortuneFoods) March 8, 2017
Nice gif here but why is the woman at the wheel waving at us?!
— Apollo Tyres (@apollotyres) March 8, 2017
Continues on its theme of multi-tasking, women are a natural fit.
— Logitech India (@India_Logitech) March 8, 2017
Being bold, brave and ourselves is the toughest thing to be!
— Disney India (@DisneyIndia) March 8, 2017
I completely vouch for this smooth multitasker of a woman!
— Daikin India (@DaikinIndia) March 8, 2017
A fragrant drive specially in the summers!
— Godrej aer (@godrejaer) March 8, 2017
There’s a smart underlying message to the men too…. by the brand!
— Ustraa (@theustraa) March 8, 2017
Good illustrations building up the engagement.
— Zoomcar (@ZoomCarIndia) March 7, 2017
Keep smiling! Keep shining!
— Happydent (@HappydentGum) March 8, 2017
This one is so adorable!
— Kurkure (@KurkureSnacks) March 8, 2017
Love the bright colours here!
— Mango Frooti (@Frooti) March 8, 2017
I like the concept here.
— Saffola Fit Foodie (@theFit_Foodie) March 8, 2017
The Viral Fever
A little twist to the logo.
— The Viral Fever (@TheViralFever) March 8, 2017
Sweet illustration and copy.
You are more powerful than you know, you are beautiful just as you are. Happy Women's Day! ☺️ pic.twitter.com/k4ufQJKKNx
— Shaadi.com (@ShaadiDotCom) March 8, 2017
Moto visualizes its latest positioning – #Uncompromise in this slick creative.
— Moto India (@Moto_IND) March 8, 2017
Swipe right for this gif!
— Tinder India (@Tinder_India) March 8, 2017
The insurance brand makes its point.
— Coverfox (@Coverfox) March 8, 2017
The nutritional drink pays tribute to all the women of strength.
— Protinex (@MyProtinex) March 8, 2017
The online marketplace has probably envisioned Whitney Houston’s “I’m every woman.”
— ShopClues.com (@ShopClues) March 8, 2017
This one’s simple yet clever from the store brand.
— Croma (@cromaretail) March 8, 2017
Do share your favourites with us.