36 Creative Raksha Bandhan visuals & gifs of 2016

Raksha Bandhan this year is all about interesting visual storytelling by brands about the mischievous yet adorable relationship between brothers and sisters

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raksha bandhan 2016 visuals

A brother-sister bond is usually a special one unlike other sibling duos. While the two debate over who is the favourite one in the family, there is this mutual admiration and affection that keeps them glued to each other at all times, even when they are distances apart. And, unique to India, the bond is recognized and celebrated as Raksha Bandhan or Bond of Protection, a festival dedicated to brothers and sisters by belief rather than biological relations. Sisters tie a special or rather sacred thread called the Rakhi on their brother’s wrists, while the brothers vow to protect them.

Last Thursday, August 18, a full moon day in the shravan month was celebrated as Raksha Bandhan in the country, amidst  various religions. The secular festival sees innovative ways each year to help create lasting bonds between divided groups in the nation. Tying a rakhi to our traffic policemen or our soldiers at the borders, every man who is protecting someone is felicitated this day. And with a bond as strong as this, how can brands be far from the celebrations?

Several brands in varied sectors joined in the festive spirit and with visual content holding the key to some quick and timely social engagement, Raksha Bandhan saw some creative visuals, gifs and witty contests engaging social media users. Even the government joined in. The Ministry of Health & Family Welfare banked on the festival with a visual emphasizing its goal towards a healthy India – ‘Swastha Bharat’. Brands have leveraged the occasion to build a bond with their community, and harvest some brand love.

We bring you here, a list of interesting creatives shared by brands on Raksha Bandhan 2016, with a cool connect back to the brand image and tone.

Ministry of Health & Family Welfare

The ministry is encouraging the nation to be healthy but for this visual to come true, it would need to connect with the Ministry of Roadways to arrange for cycling tracks in our cities!

OYO

I don’t know many little sisters who would allow their brothers to tie up their hair, but nonetheless, it’s a cute visual by the budget hotel chain.

Kurkure

The family snacks brand ran a chatpata contest called the ‘Rakhi Cheat Code’ to make it even more fun for brothers and sisters this Raksha Bandhan.

Center Fresh India

The mouth freshening gum livened up the day with a user stories contest for brother-sister duos.

Ola

The travel partner app brings out the similarity between itself and your sibling in this simple gif.

Sterling Holidays

The travel company wants siblings to refresh their special bond with a holiday.

Shoppers Stop

We agree with the retail chain, but we could do without the overt branding.

Pulse Candy

The candy takes inspiration from ‘Dekh bhai’ desi memes.

Vodafone India

The telecom company emphasizes on its new vision ‘Be Super’ with a series of super sisters visuals.

Happydent

The Happydent brother-sister duo always flash sparkling smiles!

CommonFloor

The housing portal keeps it simple.

Paper Boat

The traditional drinks maker rolled out limited edition Rakhi-special gift boxes and promoted them with a series of adorable illustrations.

Amazon India

The ecommerce brand is there for your gifting purpose, but it needs you to deliver the love.

IndiaMART

The marketplace captures the little traits of brothers and sisters in a series of visuals.

Snapdeal

The ecommerce company captures the essence of the relationship in its gif.

Tata Docomo

The quirky brand brings us a dose of reality that happens on every Raksha Bandhan.

CenturyPly

We agree on the lasting bond of a brother and sister.

Havmor Ice Creams

The ice cream maker captures the different aspects of the relationship in its gif.

Philips Sound

This is a nice way to connect to music by the device maker.

IndiGO

The airline makes good use of its brand colors and logo in this simple visual.

FreeCharge

The digital wallet company hosts a contest to help relive the mischievous moments shared by brothers and sisters.

NDTV Good Times

The food and lifestyle channel rolls out an exclusive and interesting Raksha Bandhan dictionary!

Cafe Coffee Day

Totally agree to this one by the coffee chain. Fun gif by CCD.

Kurlon

The mattress maker takes you back in time to relive your memories.

Asian Paints

The paint brand also sends you back in time with these ‘Colour the Bond’ visuals.

Truly Madly

The dating app shares useful tips to not get bro-zoned!

Mad Over Donuts

The donut maker gets crafty with donuts in a rakhi.

Raksha Bandhan this year is all about interesting visual storytelling by brands about the mischievous yet adorable relationship between brothers and sisters. Do let us know your favourites in this list.