Best Of The Week On Digital Marketing From Lighthouse Insights

Weeks best from Lighthouse Insights - Role and evolution of call centres in this social media age, Indian brands and YouTube 360-Degree videos, MRF #RideTheThrill, and more

Social Call Centers

Introducing Deep Sherchan As Guest Editor At LI For April 2016: Deep Sherchan, Co-Founder and CMO at Simplify360 will share weekly articles on new evolving call centres, myths around social media customer service, and more. Read more here.

The Role And Evolution Of Call Centres In This Social Media Age: Deep Sherchan, CMO at Simplify360 talks on the role and evolution of call centres in today’s social media age. Read more here.

#RideTheThrill: How MRF Mobile App Got Indian Bikers To Cheer During The #WT20: Experience Commerce built a bikers-only mobile app to connect with the thrilling T20 cricketing action during the ICC T20 World Cup for MRF Tyres. Read more here.

FICCI-KPMG Report 2016 – Mobile & Video Advertising Driving the Growing Indian Digital Advertising Spends: Indian digital advertisement spends outperformed expectations in 2015 and is expected to cross INR 255 billion in 2020, states FICCI-KPMG Report 2016. Read more here.

How Indian Brands Are Leveraging YouTube 360-Degree Videos: YouTube’s 360 degree video has become the new content tool of video marketers, be it a virtual tour of a city, the Himalayas or a coffee plantation in South India, brands are exploring YT360 in cool ways. Read more here.

10 Major Updates From Facebook, Medium, WhatsApp, & Kik: Social network news of the week – Facebook is priming the pump for brands to go big on Messenger, Pinterest opens up Promoted Pins for UK, Facebook expands Live video, and more. Read more here.

12 Global Digital Marketing Campaigns That You Should Read This Week: Global campaigns of the week – BMW Baby Boots April Fool’s day, Google self driving bicycle, REI launched Every Trail Connects, DanChurchAid Clear The Pitch, and more. Read more here.