2017 commenced with a bang right on a Sunday and we knew life would never be the same again. The coolest tech innovations are getting closer even as tried and tested communication tools refuse to fade away. We are talking about visuals; remember the ancient adage, ‘A picture speaks a thousand words.’ Well, it still holds true and even more so in this socially connected age.
Posts with pictures rake in higher engagement numbers; research explains the science behind this: the human brain processes images faster than text. Which makes it imperative for brands to make their point in a quick visual, easier to consume while the user scrolls down her social feeds, and if processed as witty, inspiring or memorable, spark the likes, hearts, shares and probably comments. The tradition continues. This New Year saw an array of brands roll out creatives wishing their fans and followers in the most memorable way they could.
We bring you here, a random list of New Year brand visuals and gifs of 2017, that have made the cut for being appealing, creative and connecting with the brand ethos.
The shiny disco balls have been strategically placed in Disney’s visual, we like it!
— Disney India (@DisneyIndia) January 1, 2017
It takes a tea brand to enlighten us about this year as per the Chinese Zodiac and strengthen its association with ‘brand new’.
— Society Tea (@SocietyTea) January 1, 2017
The travel brand is looking to spark your travel plans.
— Yatra.com (@YatraOfficial) January 1, 2017
It’s nice to see the matrimonial site convey its messages through the adorable mascots
— Shaadi.com (@ShaadiDotCom) January 1, 2017
All that the used goods online marketplace wishes for is that we ‘let go’ this 2017, and bring more business to the brand!
— OLX India (@OLX_India) December 31, 2016
Tata Coffee Grand
Simple and to the point by the coffee brand.
— Tata Coffee Grand (@tatacoffeegrand) January 1, 2017
Animal Planet India
Well, attacking the new year looks like a cool strategy to adopt from the animal world.
— Animal Planet India (@AnimalPlanetIn) January 1, 2017
Mad over Donuts
The donut maker keeps it simple.
— Mad Over Donuts (@MadOverDonuts) January 1, 2017
A list of bold new year resolutions to live by, or what BBlunt stands for, smart one!
— BBLUNT (@bbluntindia) January 2, 2017
All we need is a ‘solly’ good year indeed!
— Allen Solly (@allensolly) January 1, 2017
A smart one by the maker of supplements.
— MuscleBlaze (@MuscleBlaze) January 1, 2017
A cheerful one by Daikin.
Daikin family wishes you all a Happy New Year 2017. pic.twitter.com/HDUfL6r88m
— Daikin India (@DaikinIndia) January 1, 2017
The dairy brand has been on a roll with its ‘Moo’ jokes.
May this new year bring you more happiness and may your glasses be always filled with milk! Happy New Year! pic.twitter.com/IJZ3rs4Fy7
— Mother Dairy (@MotherDairyMilk) January 1, 2017
An interesting gif by the automaker.
— Mahindra XUV500 (@MahindraXUV500) December 31, 2016
The Frooti Life continues to be personified in the brand’s visuals.
— Mango Frooti (@Frooti) January 1, 2017
A wiity one by the dating app.
Let's welcome 2017 with a meaningful relationship. Happy New Year! pic.twitter.com/ZdhdHzJOgP
— Woo (@TheWooApp) January 1, 2017
Moto sticks to Hello in its New Year visual.
— Moto India (@Moto_IND) December 31, 2016
Cool one by the IPL team, a memorable visuals for its followers.
Penguin Books India
The publisher has been on a roll doling out fresh inspiration from acclaimed authors this 2017.
— Penguin India (@PenguinIndia) January 1, 2017
The automaker looks to build aspiration in its New Year greeting.
Here's to another unforgettable year. We wish you a happy 2017. pic.twitter.com/ZR7P2JOz8k
— BMW India (@bmwindia) December 31, 2016
The dating app is vying to get more women on to the app.
— TrulyMadly (@thetrulymadly) January 1, 2017
The smartphone maker rolls an interesting one in this gif.
— Coolpad India (@CoolpadInd) January 1, 2017
The skin care brand has associated itself with positive words in this word maze.
It’s 2017 and the possibilities are endless. Tell us the first word you spot to mark a beautiful start to your New Year. pic.twitter.com/Zpua596ptb
— NIVEA (@NIVEA_INDIA) January 1, 2017
A neat one by the camera brand.
— Nikon India Official (@NikonIndia) December 31, 2016
The budget hotel chain plays with your eyes, before you know, it’s 2017!
OYO wishes you a Happy 2017! pic.twitter.com/Pnpdcw0WiI
— OYO (@oyorooms) January 1, 2017
The automaker has multiple messages in this one visual.
We, at Renault India, wish you all a Happy New Year. May it bring you joy and prosperity! pic.twitter.com/VlFnKkcK4r
— Renault India (@RenaultIndia) January 1, 2017
Philips Sound India
Smartly placed products, simple visual.
— Philips Sound (@PhilipsSoundIN) January 1, 2017
The mobile browser keeps its simple and lively.
— UC Browser (@UCBrowser) December 31, 2016
Fujifilm has been pitching the Instax but this one’s a cheerful one.
— Fujifilm India (@Fujifilm_India) December 31, 2016
Fast food makers are not going to approve of what this Oats maker wants us to give up on this 2017!
— Horlicks Oats (@HorlicksOats) January 9, 2017
Witty New Year resolutions to follow, courtesy the brainiest mint ever!
— Mentos India (@IndiaMentos) January 1, 2017
A message-drive visual by the cab hailing app.
No matter where or when you’re celebrating your New Year’s Eve, count on Meru to help you welcome 2017 safely. pic.twitter.com/icbkSOSnCf
— Meru Cabs (@MeruCabs) December 31, 2016
A fun one by the candy looking to associate with being ‘chatakedar‘.
— Pulse (@PassPass_Pulse) January 1, 2017
The Zoozoos are at it again in this celebration gif.
— Vodafone India (@VodafoneIN) December 31, 2016
The maker of packaged traditional drinks has been a constant in rolling out visuals taking us down memory lane.
Answering the phone with a "Happy New Year!" instead of "Hello?" followed immediately by, "I said it first!" "No I said it first!" pic.twitter.com/49dpb4UJlT
— Paper Boat (@paperboatdrinks) January 1, 2017
And hoping and HOPING it won't fall on a weekend.
(P.S.: sorry to the folks whose birthdays were during vacations! :)) pic.twitter.com/UAvTTAlzbV
— Paper Boat (@paperboatdrinks) January 2, 2017
Pizza Express India
Who would have imagined pizza slices toasting to the good times!
— PizzaExpress India (@PizzaExpressIN) January 1, 2017
Another round of sparkling smiles, Happydent stays true to its promise.
— Happydent (@HappydentGum) January 1, 2017
The one dominant digital payments player post demonetisation makes its New Year message loud and clear.
— Paytm (@Paytm) January 2, 2017
The newly launched gum is sticking to its core message of ‘start something fresh’.
— DoublemintIndia (@DoublemintIndia) January 1, 2017
A fun gif by the maker of sweet and sour candy and lollipops.
— ChupaChups (@chupachupsindia) January 1, 2017
A 360 degree Facebook video makes it a memorable interaction for a cat owner.