Best Indian digital marketing reads from Lighthouse Insights

Best of last week - The new future of DDB Mudra Group, Gozoop’s #IAmGreenArmy,2020 Fashion in India, and more

Vineet Gupta, Madhukar Kamath and Aditya Kanthy

Vineet Gupta and Aditya Kanthy – The new future of DDB Mudra Group: In an exclusive conversation Vineet Gupta and Aditya Kanthy lay down what the future would look like for DDB Mudra Group. Read more here.

DATA: 2020 Fashion in India – What marketers need to do: Facebook in partnership with BCG has revealed Fashion Forward 2020 – a report that decodes the rising influence of digital and mobile, consumer profile shifts, and how fashion businesses in India can harness this to drive growth. Read more here.

How Mindshare got Moto Z into the consumers’ consideration for Motorola using #SkipTheSevens: Case study by Mindshare for Motorola aimed to bring Moto Z into the consumers’ consideration. submitted under the category: ‘Best Use of Social Network’ for LI Digital Awards 2017. Read more here.

How Gozoop’s #IAmGreenArmy helped Mahindra Lifespaces associate with sustainability and greener living: Case study by Gozoop for Mahindra Lifespaces aimed towards creating a brand recall associated with the principle of ‘Sustainability’, submitted under the category: ‘Best Social Cause’ for LI Digital Awards 2017. Read more here.