Best Indian digital marketing reads from Lighthouse Insights

Best digital marketing stories from last week - Utopeia’s and Reliance Fresh #BadiDiwali, #FlipWithDell, women's day videos and visuals.

best women's Day visuals 2017

Creative Watch: Interesting Women’s Day visuals & gifs of 2017: A list of the interesting Women’s Day visuals & GIFs of 2017 by Indian brands that take their visual content marketing efforts to heart. Read more here.

How Gozoop built digital buzz for the launch of Star Plus Prisoners Of War: Case study by Gozoop for the launch Star Plus P.O.W in an innovative way across all digital media platforms. submitted under the category: ‘Best Use of Social Network’ for LI Digital Awards 2017. Read more here.

How Mindshare & Motorola revived the iconic #HelloMoto by getting the world to Say Hello: Case study by Mindshare aimed to bring back the glory of Motorola’s iconic tagline ‘Hello Moto’activating World Hello Day. submitted under the category: ‘Best Use of Social Network’ for LI Digital Awards 2017. Read more here.

Video Watch: Interesting Women’s Day videos of 2017: A random list of the most interesting Women’s Day videos of 2017 by Indian brands that aptly weaved the spirit of the occasion with the brand promise and values. Read more here.

How 22Feet ensured maximum participation for eBay India’s Dhanbola – India’s first ever online Tambola: Case study by 22Feet & eBay India aimed to gain maximum viewership and participation for Dhanbola Diwali campaign, submitted under the category: ‘Best Use of Social Network’ for LI Digital Awards 2017. Read more here.

How Dell India leveraged the festive season and established brand innovation with #FlipWithDell: Case study by Dell India to build brand preference and establish Dell technology as innovative during the festive season, submitted under the category: ‘Best Offline-Online Integrated’ for LI Digital Awards 2017. Read more here.

How Hungama Digital Services & Pedigree reached out to pet parents to boost market penetration with the Pawsome Pedigree Programme: Case study by Hungama Digital Services & Pedigree to increase reach to pet parents and boost market penetration, submitted under the category: ‘Best Sales/Lead Generation’ for LI Digital Awards 2017. Read more here.

How Utopeia’s #BadiDiwali connected with the Indian homemaker and grew sales for Reliance Fresh during Diwali: Case study by Utopeia & Reliance Fresh aimed to reach out to homemakers and boost Diwali sales, submitted under the category: ‘Best Brand Building (B2C)’ for LI Digital Awards 2017. Read more here.

How Gozoop & 1SmallStep Foundation leveraged social media to collect funds for a school bus via #GetOntheBus: Case study by Gozoop & 1SmallStep Foundation to raise funds for a school bus at Bhelu village in just 25 days, submitted under the category: ‘Best Social Cause marketing’ for LI Digital Awards 2017. Read more here.