Best Indian digital marketing reads from Lighthouse Insights

Best of the week from LI - Gozoop’s #NoPlaceLikeHome, Experience Commerce & Lenovo India empowering YUWA girls, Aircel #SaveOurTigers initiative, and more

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How Look Who’s Talking & Isobar spread awareness on International Tiger Day for Aircel #SaveOurTigers initiative: Case study by Look Who’s Talking & Isobar on using influencers to sensitize digital audiences about the plight of tigers, submitted under the category: ‘Best Influencer Marketing’ for LI Digital Awards 2017. Read more here.

How Gozoop’s #NoPlaceLikeHome helped associate an emotional bond between Asian Paints and home owners: Case study by GoZoop & Asian Paints on building an emotional bond with home owners using storytelling, submitted under the category: ‘Best Brand Building (B2C)’ for LI Digital Awards 2017. Read more here.

How The Quint leveraged social media to raise funds and spread awareness for Chhoti Nirbhaya: Case study by The Quint to raise funds and spread awareness on the Chhoti Nirbhaya case, submitted under the category: ‘Best Social Cause marketing’ for LI Digital Awards 2017. Read more here.

How Experience Commerce & Lenovo India empowered YUWA girls to demonstrate the brand belief of ‘Fail Forward’: Case study by Experience Commerce & Lenovo India to bring alive new brand proposition while enabling YUWA girls to achieve their goals, under the category: ‘Best Real Time Marketing’ for LI Digital Awards 2017. Read more here.