Best Indian digital marketing reads from Lighthouse Insights

Stories of last week from LI - Citibank’s #WhatsYourSummerEscape, Wunderman’s #OfficeTales for Microsoft Office FB page, Yes Bank’s #YESforYOU, and more

Yes_Bank_#Yesfoyou

How TriggerBridge IdeateLabs generated a 5000%+ ROI for Hafele India with one single campaign: Case study by TriggerBridge IdeateLabs for Häfele’s Nagold series Diwali campaign, under the category: ‘Sales/Lead Generation’ for LI Digital Awards 2017. Read more here.

How Windchimes & Yes Bank’s #YESforYOU capitalized on demonetization to drive 5000+ Yes Pay app downloads: Case study by Windchimes & Yes Bank post demonetization to educate and inform consumers to go digital, under the category: ‘Social network’ for LI Digital Awards 2017. Read more here.

How Pulp Strategy & Intel’s Ek Kadam Unnati Ki Aur helped improve PC relevance and purchase intent in non-urban India: Case study by Pulp Strategy & Intel aimed to increase PC awareness and improve access to opportunities in non-urban India, under the category: ‘Offline-Online Integrated’ for LI Digital Awards 2017. Read more here.

28th February 2017 is the final date for LI Digital Campaign Awards submissions

How Wunderman’s #OfficeTales built engagement for Microsoft Office Facebook page: Case study by Wunderman & Microsoft to increase social engagement on FB and share information on MS Office Products, under the category: ‘Best use of Social network’ for LI Digital Awards 2017. Read more here.

How Publicis & Citibank’s #WhatsYourSummerEscape achieved highest ever monthly card spends: Case study by Publicis & Citibank on the promotional summer campaign designed to drive card spends, under the category: ‘Best use of Social network’ for LI Digital Awards 2017. Read more here.