Best Indian digital marketing reads from Lighthouse Insights

Weeks best stories from LI - Cox & Kings’ #ForeverYoung case study, Bajaj Allianz Life’s #IfsOfLife, 2017 Valentine’s Day visuals & gifs, and more

Valentine's Day 2017

How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours: Case study by Cox & Kings and Xebec on the launch of its women-only tours under the categories: ‘Influencer marketing’,’ B2C Brand Building’, ‘Offline-Online Integrated’ for LI Digital Awards 2017. Read more here.

Creative Watch: 2017 Valentine’s Day visuals & gifs: A random list of the most interesting Valentine’s Day visuals and gifs of 2017 that connected the spirit of the occasion with the brand ethos. Read more here.

28th February 2017 is the final date for LI Digital Campaign Awards submissions

How Experience Commerce generated over 4500 interested buyers for the launch of MRF Masseter: Case study by MRF & Experience Commerce on the launch of brand Masseter under the category ‘Product Launch’ for LI Digital Awards 2017. Read more here.

How Bajaj Allianz Life’s #IfsOfLife created integrated buzz for the launch of eTouch Online Term Plan: Case study by Bajaj Allianz Life Insurance on the launch of its exclusive eTouch Online Term Plan, under the category ‘Product Launch’ for LI Digital Awards 2017. Read more here.