Best Indian digital marketing reads from Lighthouse Insights

Best of last week - Zostel's Instagram content marketing, Webchutney Influence and future of search

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How Zostel fires a passion for backpacking with creative content marketing on Instagram: The backpacker hostels chain makes creative use of Instagram to weave vibrant stories of life at its hostels, the cities it is at, while building an engaged community of backpackers. Read more here.

How Webchutney Influence is trying to relook influencer marketing from a micro lens: Webchutney Influence is hand-picking micro-influencers across Instagram and Twitter to collaborate and create content for brands. Read more here.

These 6 search patterns are going to write the future of search: Voice, local, predictive, commerce search are some of the search elements that are going to define the future of search, writes Prashant Nandan. Read more here.

[Free eBook Download] Best Indian Digital Marketing Case Studies of 2016