Best Indian digital marketing reads from Lighthouse Insights

Best of last week - Innovative use of WhatsApp by HBO India, MuscleBlaze's interesting campaign for fitness freaks, and Bajaj Electricals #MagicOfLight perfects digital storytelling

#MagicOfLight: Bajaj Electricals aces the art of digital storytelling: A set of video stories beautifully illustrate the brand’s journey in transforming lives in remote areas through its power transmission & distribution efforts. Read more here.

HBO Suicide Squad promotions: How WhatsApp was used as a mobile marketing platform: The new WhatsApp Status feature was leveraged to execute a 3-week-long activity where fans were engaged and updated about the movie on a daily basis. Read more here.

#TumNahiSamjhoge – MuscleBlaze celebrates devotion, discipline, and dedication of fitness freaks: MuscleBlaze celebrates the real story of fitness freaks with a hard hitting film and an interesting digital campaign. Read more here.

[Free eBook Download] Best Indian Digital Marketing Case Studies of 2016