This Monday, the 15th of August 2016, India woke up to celebrate its 70th Independence Day. Having enjoyed over 69 years of freedom from the British Empire is no mean feat with the nation making quick strides in areas of agriculture, education, environment and technology. While the reigning Prime Minister Narendra Modi hoisted the tricolour at Red Fort along with the speech on Freedom and what it means to the nation, life was usual for most of us Indians who were born in free India. Schools celebrated with the mandatory flag-hoisting ceremony while office goers celebrated with a long weekend vacation.
Freedom means many things to many people, and it was left to businesses operating in free India to carry forward the story of Indian Independence, without which they wouldn’t be in existence. This year, several Indian brands invested in visual storytelling dedicating the day to the heroes who fought for an Independent India. The quirky brands, however, gave independence an altogether new meaning, while others weaved in a brand connect.
We bring you, here, a compilation of the most creative visuals and gifs by Indian brands celebrating our 70th Independence Day. Plain references to the flag or the tricolor with tribute messages to our freedom heroes are plenty and have not been shortlisted here, due to lack of innovation and creativity.
The telecom service provider has been keen on reliving every major milestone in India’s road to Independence through ‘Social Swaraj’, a creative rendition of social media timelines and networks as they captured major events in the struggle.
#SocialSwaraj – reimagining 9 decades of freedom struggle through the prism of social. #IndependenceDay #15August pic.twitter.com/VXZ4hmQooD
— Aircel (@Aircel) August 6, 2021
The spark that ignited the fire for freedom in Indian hearts. #SocialSwaraj #IndependenceDay pic.twitter.com/LKXFxcxKGv
— Aircel (@Aircel) August 7, 2021
Agitated from the #PartitionOfBengal, the Indian trio of ‘Lal Bal Pal’ started the Swadeshi movement. #SocialSwaraj pic.twitter.com/HriokBWiu1
— Aircel (@Aircel) August 11, 2021
Bhagat Singh made his message loud & clear, accepting martyrdom without bending before the British. #SocialSwaraj pic.twitter.com/u0Rx7BChpF
— Aircel (@Aircel) August 14, 2021
India was finally free! Tell us the 1st thought you would have shared if you were there on 15/8/1947. #SocialSwaraj pic.twitter.com/z20byvtojE
— Aircel (@Aircel) August 15, 2021
The travel company managed to encapsulate our freedom struggle in one fine gif.
Here's wishing all of you a #HappyIndependenceDay! pic.twitter.com/rPEUF5buGK
— Yatra.com (@YatraOfficial) August 15, 2021
NDTV Good Times
An interesting crossword gif by the food and lifestyle channel.
These are some of our fav things about India! What are yours? #HappyIndependenceDay pic.twitter.com/bl4oSW28Wr
— NDTV Good Times (@ndtvgoodtimes) August 15, 2021
The zoozoos are just like us.
Happy Independence Day! pic.twitter.com/SzFq71wpsr
— Vodafone India (@VodafoneIN) August 15, 2021
The ecommerce brand tries to capture the essence of being Indian in this gif.
It's Independence Day of this golden nation. Here's to being Indians with our heads held high. #IndependenceDayIndia pic.twitter.com/7r7Si8p9me
— Flipkart (@Flipkart) August 15, 2021
The housing portal comes up with a simple yet meaningful gif.
Celebrating the day our home became ours again. Happy Independence Day! 🇮🇳 #IndependenceDayIndia pic.twitter.com/bZHRY1bhSJ
— Housing.com (@Housing) August 15, 2021
Cafe Coffee Day
You don’t wake up and smell the coffee on Independence Day, you smell the freedom!
The one thing we're happy to be dependent on! #HappyIndependenceDay pic.twitter.com/mBgPtGbQMv
— Cafe Coffee Day (@CafeCoffeeDay) August 15, 2021
Tricolor yes, but tricolored balloons expressing freedom, good one from the budget hotel chain.
Happy Independence Day to all the people of our beautiful country! #IndependenceDayIndia #LiveTheTricolour pic.twitter.com/WowCcdUrs0
— OYO (@oyorooms) August 15, 2021
The chatpata snacks looks forward the freedom of having chatpata snacks.
Here's to the nation's freedom to be chatpata. #IndependenceDayIndia pic.twitter.com/VWMMlpR7ZN
— Kurkure (@KurkureSnacks) August 15, 2021
The skin care brand highlights some of our brave women freedom fighters in this interesting gif.
NIVEA salutes these powerful women who fought for Indian Independence. Can you name them? pic.twitter.com/svfyPPkVf9
— NIVEA (@NIVEA_INDIA) August 15, 2021
The tech brand gives us an interesting peek into India’s achievements over the years.
This #IndependenceDay what would you like to see India achieve next? Share your thoughts using #BetterNeverStops. pic.twitter.com/qyZ5sNXi56
— Lenovo India (@Lenovo_in) August 15, 2021
The network carrier is as quirky as it is on any other day of the year.
Different people celebrate differently. Because it’s unity in diversity. #HappyIndependenceDay pic.twitter.com/4VzV3k9RwD
— Tata Docomo (@tatadocomo) August 15, 2021
For the smartphone maker supporting regional languages, this gif is all about freedom from Angrezipanti!
Angrezon ke baad it’s time to celebrate #AgrezipantiSeAzaadi.
Be free. Be proud. #IndependenceDayIndia pic.twitter.com/opQhvHwG2I
— Micromax India (@Micromax_Mobile) August 15, 2021
The IT and tech giant celebrated India’s technological growth.
This #IndependenceDayIndia let's celebrate the advancement of technology, that has enabled India to do more! pic.twitter.com/bVCmS6tmH0
— Dell India (@Dell_IN) August 15, 2021
The mint brand has a predictable gif this Independence Day!
This Independence day, we wish you with all the flavours of freedom! #HappyIndependenceDay pic.twitter.com/XWEAHX7FxY
— Mentos India (@IndiaMentos) August 15, 2021
The consumer durables brand finds a cool connect with LED’s!
#HappyIndependenceDay Keep Shining! pic.twitter.com/DrL46AX99t
— Videocon (@Videocon_Group) August 15, 2021
The auto and cab hailing app, also ride sharing app shows us the many options it has on offer.
Wishing you a very happy 70th year of Independence. #IndependenceDayIndia pic.twitter.com/F0rMydo67y
— Ola (@Olacabs) August 15, 2021
Ecommerce brands in India seem to be playing on patriotism all throughout the year, with Independence day not being an exception. Snapdeal is also running a campaign wishing our soldiers at the borders.
Start wishing for a better India! #SnapdealWishForIndia pic.twitter.com/JppkXHr4a0
— Snapdeal (@snapdeal) August 10, 2021
Art with coffee beans is always interesting
Keeping alive the authenticity of #India's rich legacy. Bru Gold wishes you a very #HappyIndependenceDay. #freedom pic.twitter.com/rH7uEJgBzJ
— Bru Coffee India (@brucoffeein) August 15, 2021
The used goods marketplace is all about freeing us Indians from our habit to hoard everything since generations!
This Independence Day, free yourself from unnecessary mess. A very happy, proud, and promising #IndependenceDay pic.twitter.com/ePEehFbBJX
— OLX India (@OLX_India) August 15, 2021
The streaming service captures the spirit of being Indians.
Celebrating all things great about what it means to be Indian. Happy #IndependenceDayIndia! pic.twitter.com/6XUc4gvWcN
— Netflix India (@NetflixIndia) August 15, 2021
Vivo has a tricolor but at least it’s waving in the free breeze.
Where the mind is without fear and the head is held high!#Vivo wishes one and all a very #HappyIndependenceDay! pic.twitter.com/mEKQodhqkR
— Vivo India (@Vivo_India) August 15, 2021
The food ordering app relies on its adorable panda.
Happy #IndependenceDay! 😀 pic.twitter.com/MMTOg9qbaN
— foodpanda India (@foodpandaIndia) August 15, 2021
Burger King India
The burger maker shows you the right moments in life to have a burger!
This Independence Day, live life #YourWay! Happy Independence Day! pic.twitter.com/m4rfs15lQs
— BurgerKingIndia (@burgerkingindia) August 15, 2021
The protein addition to our diet talks about our nation’s pillars of strength.
Protinex salutes the strength of our country's pillars that help us soar to new heights #HappyIndependenceDay pic.twitter.com/nwpVPBiFyk
— Protinex (@MyProtinex) August 15, 2021
The brand gives us freedom from wires, which is in itself a big relief!
Freedom in the mind, faith in the words, pride in our heart, memories in our souls. #HappyIndependenceDay pic.twitter.com/RqZF9paMnD
— Philips Sound (@PhilipsSoundIN) August 15, 2021
The chip maker is quick with its quick gifs celebrating important days of the year.
Let technological innovations and adoption lead our way to a #DigitalIndia. Wishing you a #HappyIndependenceDay. pic.twitter.com/yJhLCXNx6c
— Intel India (@IntelIndia) August 15, 2021
The phone maker highlights India’s unity in diversity.
We are one heart. One family. A very Happy Independence Day to everyone! pic.twitter.com/faTE3N3zol
— Gionee India (@GioneeIndia) August 15, 2021
The Viral Fever
A cool social media interpretation of India’s Independence Day by the media entertainment brand.
Happy Independence Day! pic.twitter.com/kNXB6tPz0E
— The Viral Fever (@TheViralFever) August 15, 2021
Penguin Books India
The publisher rolled out a series of author quotes on the spirit of freedom.
No net could ensnare Jane Eyre, for she was a bird who flew high! #FreeSpirits pic.twitter.com/tq3pcrsmiu
— Penguin Books India (@PenguinIndia) August 15, 2021
Only you can liberate yourself.#SpiritsOfFreedom pic.twitter.com/vbxLqpBCTO
— Penguin Books India (@PenguinIndia) August 15, 2021
The airline brand makes use of some fun graphics.
Keep the flag flying high. Happy Independence Day folks. pic.twitter.com/gHuVx22tQt
— IndiGo (@IndiGo6E) August 14, 2021
The makers of beer, cigarettes and samosa are going to be quite miffed with the doctor search network.
This Independence Day, free yourself from all things unhealthy. #IndependenceDayIndia #IndepedenceDay pic.twitter.com/WcqcYOA1pG
— Practo (@Practo) August 15, 2021
The coupons and deals site chose to highlight some of the present social evils we need to gain freedom from.
This #IndependenceDay, let's work towards freedom for an actual cause.#IndependenceDayIndia #FreedomGoals pic.twitter.com/bqfcqDOa5o
— GrabOn (@GrabOnIn) August 15, 2021
Tagore’s thought on being free forms the core of the matrimonial site’s cute visual.
Let's celebrate this day with pride and glory.#HappyIndependenceDay pic.twitter.com/SdIuGP07tE
— Shaadi.com (@ShaadiDotCom) August 15, 2021
The eyewear brand comes up with a stylized graphic Bapuji.
Titan Eyeplus wishes everyone a very Happy Independence Day. pic.twitter.com/xXTRa2I3P0
— Titan Eyeplus (@titaneyeplus) August 15, 2021
In a nation that is enslaved by its smartphones, the mobile wallet company encourages to set themselves free.
It’s time to put your phone aside and put your loved ones ahead this Independence Day! #FreedomFromPhone pic.twitter.com/gThPT5cJFt
— FreeCharge (@FreeCharge) August 15, 2021
The IPL franchise team comes up with this smart ‘Play Bold’ themed visual.
Remember the struggle, the heroes and thank them for our freedom. Happy Independence Day, and keep playing bold! pic.twitter.com/or7siolNyB
— Royal Challengers (@RCBTweets) August 15, 2021
Riders only know one kind of freedom, and Harley captures that.
Freedom — That's what make us who we're. #IndependenceDay pic.twitter.com/t4iJBNrhld
— Harley-Davidson Ind (@HarleyIndia) August 15, 2021
The smartphone brand found the right occasion to exemplify its brand philosophy - Never Settle.
70 years of freedom, an ultimate result of an undying #NeverSettle spirit. #HappyIndependenceDay pic.twitter.com/Rn9W25lqpP
— OnePlus India (@OnePlus_IN) August 15, 2021
The smartphone maker wants us to be joyous in free India.
Celebrate freedom by expressing your love and joy with everyone around! #IndependenceDay pic.twitter.com/BgBLAcg6J3
— Moto India (@Moto_IND) August 15, 2021
The IPL team highlights true independence of the mind.
Independence is realizing that the real fight is within. Mumbai Indians wishes a #HappyIndependenceDay #DilSeIndian pic.twitter.com/EGSzreA9I7
— Mumbai Indians (@mipaltan) August 15, 2021
The biscuit most of my generation grew up on came up with a simple visual of freedom and peace.
#Geniuses , wish you all a very Happy #70thIndependenceDay! pic.twitter.com/ryMytVOCgA
— Parle-G (@thegeniushub) August 15, 2021
The paint maker rolled out a series of visual stories capturing our journey to Independence, as it captured the many colors of freedom.
The Uprising of 1857 marked the onset of the Indian Freedom struggle. pic.twitter.com/rsVt0yJD5V
— Nerolac Paints India (@Nerolac_Paints) August 12, 2021
The travel brand emphasizes on our freedom to travel anywhere.
Feel the spirit of Independence by travelling to the wonders in our country. #HappyIndependenceDay pic.twitter.com/bcc2cbecKL
— MakeMyTrip.com (@makemytrip) August 15, 2021
The youth brand is keen on celebrating the flaws that make us who we are, in a series of ‘Stay Flawsome’ visuals.
— MTV India (@MTVIndia) August 15, 2021
The mouth freshener highlights its patriotic side.
Center Fresh wishes you a Happy Independence Day! pic.twitter.com/A24biOjRVZ
— Center Fresh India (@CenterfreshIn) August 15, 2021
The fragrance maker believes in freedom of scent.
Godrej aer believes all fragrances are equal. Wishing you a #HappyIndependenceDay #FreedomOfScent. pic.twitter.com/ziAZs9qFUN
— Godrej aer (@godrejaer) August 15, 2021
Financial services brands always look to set you financially free.
Celebrate 70 years of Indian independence with financial freedom at https://t.co/nUHcQlRAeS pic.twitter.com/HZZQn5TVaW
— ICICIdirect (@ICICI_Direct) August 15, 2021
The dating app carries on its journey of encouraging boy browsing in the country.
Happy #IndependenceDayIndia pic.twitter.com/VaJqmLIPNW
— TrulyMadly (@thetrulymadly) August 15, 2021
The dating app rolls out an interesting visual on all things love and meeting the right person.
In life, you never know when & where you will cross paths with an interesting person. #HappyIndependenceDay pic.twitter.com/SfxS9ib05W
— Woo (@TheWooApp) August 15, 2021
Bingo snacks is a saviour against hunger pangs!
Get independence from hunger! #HappyIndependenceDay pic.twitter.com/5sdr9ZQVAh
— Bingo! (@BingoSnacks) August 15, 2021
The brand finds the right hero sporting the most famous mustache in history.
— Ustraa (@theustraa) August 14, 2021
Mad Over Donuts
A donut charka looks interesting enough.
This Independence Day, spread the joy with some scrumptious donuts! #HappyIndependenceDay! pic.twitter.com/sPydW9XSQH
— Mad Over Donuts (@MadOverDonuts) August 15, 2021
The quirky designer brand throws light on our hearts, which is always Indian despite wanting all material needs to be imported from elsewhere.
Happy Independence Day. pic.twitter.com/c3AxxVoZJ6
— Happily Unmarried (@happlyunmarried) August 15, 2021
Himalaya Men India
For a pimple-faced man, freedom from pimples is true independence!
Himalaya Men wishes everyone a very Happy #IndependenceDay! We contribute to your happiness with our products. pic.twitter.com/7fjTk9V8qq
— Himalaya MEN (@HimalayaMEN) August 15, 2021
The jewellery brand takes forward its women empowering thought of ‘Her life her choices’.
Celebrating her free will and indomitable spirit to shine against all odds on this day and every day! pic.twitter.com/PLz82SekWm
— Tanishq (@TanishqJewelry) August 15, 2021
The food app talks about the sweet taste of freedom.
The sweet taste of freedom. #HappyIndependenceDay pic.twitter.com/5jO9TRaxCM
— Burrp! (@burrp) August 14, 2021
The appliances maker captures the mix of culture across states that make India what it is.
Celebrating Unity in Diversity. #HappyIndependenceDay pic.twitter.com/6ZG1jFvXs4
— havells (@havellsindia) August 15, 2021
The instant noodle brand indeed needs to be credited for bringing together all of India.
In the land of diversity, we share so many things in common. One of them being a bowl of MAGGI noodles. pic.twitter.com/Hq6Oo97tiw
— Maggi India (@MaggiIndia) August 15, 2021
The housing portal gets us to spare a moment for our freedom heroes.
1000's laid down their lives for this day so that we live in our own free country #HappyIndependenceDay to all. pic.twitter.com/yZOmvGsIzp
— CommonFloor.com (@commonfloor) August 14, 2021
The mattress maker wants Indians to be free from sleepless nights.
Kurl-on wishes a very #HappyIndependenceDay to one and all. pic.twitter.com/0Xy3bncfyf
— Kurlon Limited (@KurlonLimited) August 14, 2021
Asian Paints plays with the Ashoka Chakra against a tricoloured India.
India has come a long way in making the world rejoice in colours of diversity & happiness. #HappyIndependenceDay. pic.twitter.com/OUwtbLCX36
— Asian Paints (@asianpaints) August 15, 2021
Never forget your Indian core.
Let's stay true to our core & keep our Indian heritage flying high even more! #HappyIndependenceDay pic.twitter.com/1MlXwXRQGd
— Godrej Appliances (@GodrejAppliance) August 15, 2021
The automaker created a user generated GIF exploring the colours of India.
We are proud to be your partner in exploring the colours of India. #ExperienceHyundai. #IndependenceDayIndia pic.twitter.com/9iBqYPbYb8
— HyundaiIndia (@HyundaiIndia) August 15, 2021
There is unity in sparkling smiles too!
Bright Smile for a bright future! #HappyIndependenceDay pic.twitter.com/mfpsIglOqI
— Happydent (@HappydentGum) August 15, 2021
This year has seen an interesting mix of creativity and boldness in Independence Day visuals. Do let us know your favourites in this list.