This Monday, the 15th of August 2016, India woke up to celebrate its 70th Independence Day. Having enjoyed over 69 years of freedom from the British Empire is no mean feat with the nation making quick strides in areas of agriculture, education, environment and technology. While the reigning Prime Minister Narendra Modi hoisted the tricolour at Red Fort along with the speech on Freedom and what it means to the nation, life was usual for most of us Indians who were born in free India. Schools celebrated with the mandatory flag-hoisting ceremony while office goers celebrated with a long weekend vacation.
Freedom means many things to many people, and it was left to businesses operating in free India to carry forward the story of Indian Independence, without which they wouldn’t be in existence. This year, several Indian brands invested in visual storytelling dedicating the day to the heroes who fought for an Independent India. The quirky brands, however, gave independence an altogether new meaning, while others weaved in a brand connect.
We bring you, here, a compilation of the most creative visuals and gifs by Indian brands celebrating our 70th Independence Day. Plain references to the flag or the tricolor with tribute messages to our freedom heroes are plenty and have not been shortlisted here, due to lack of innovation and creativity.
The telecom service provider has been keen on reliving every major milestone in India’s road to Independence through ‘Social Swaraj’, a creative rendition of social media timelines and networks as they captured major events in the struggle.
— Aircel (@Aircel) August 6, 2016
— Aircel (@Aircel) August 7, 2016
— Aircel (@Aircel) August 11, 2016
— Aircel (@Aircel) August 14, 2016
— Aircel (@Aircel) August 15, 2016
The travel company managed to encapsulate our freedom struggle in one fine gif.
— Yatra.com (@YatraOfficial) August 15, 2016
NDTV Good Times
An interesting crossword gif by the food and lifestyle channel.
— NDTV Good Times (@ndtvgoodtimes) August 15, 2016
The zoozoos are just like us.
Happy Independence Day! pic.twitter.com/SzFq71wpsr
— Vodafone India (@VodafoneIN) August 15, 2016
The ecommerce brand tries to capture the essence of being Indian in this gif.
— Flipkart (@Flipkart) August 15, 2016
The housing portal comes up with a simple yet meaningful gif.
— Housing.com (@Housing) August 15, 2016
Cafe Coffee Day
You don’t wake up and smell the coffee on Independence Day, you smell the freedom!
— Cafe Coffee Day (@CafeCoffeeDay) August 15, 2016
Tricolor yes, but tricolored balloons expressing freedom, good one from the budget hotel chain.
— OYO (@oyorooms) August 15, 2016
The chatpata snacks looks forward the freedom of having chatpata snacks.
— Kurkure (@KurkureSnacks) August 15, 2016
The skin care brand highlights some of our brave women freedom fighters in this interesting gif.
NIVEA salutes these powerful women who fought for Indian Independence. Can you name them? pic.twitter.com/svfyPPkVf9
— NIVEA (@NIVEA_INDIA) August 15, 2016
The tech brand gives us an interesting peek into India’s achievements over the years.
— Lenovo India (@Lenovo_in) August 15, 2016
The network carrier is as quirky as it is on any other day of the year.
— Tata Docomo (@tatadocomo) August 15, 2016
For the smartphone maker supporting regional languages, this gif is all about freedom from Angrezipanti!
— Micromax India (@Micromax_Mobile) August 15, 2016
The IT and tech giant celebrated India’s technological growth.
— Dell India (@Dell_IN) August 15, 2016
The mint brand has a predictable gif this Independence Day!
— Mentos India (@IndiaMentos) August 15, 2016
The consumer durables brand finds a cool connect with LED’s!
— Videocon (@Videocon_Group) August 15, 2016
The auto and cab hailing app, also ride sharing app shows us the many options it has on offer.
— Ola (@Olacabs) August 15, 2016
Ecommerce brands in India seem to be playing on patriotism all throughout the year, with Independence day not being an exception. Snapdeal is also running a campaign wishing our soldiers at the borders.
— Snapdeal (@snapdeal) August 10, 2016
Art with coffee beans is always interesting
— Bru Coffee India (@brucoffeein) August 15, 2016
The used goods marketplace is all about freeing us Indians from our habit to hoard everything since generations!
— OLX India (@OLX_India) August 15, 2016
The streaming service captures the spirit of being Indians.
— Netflix India (@NetflixIndia) August 15, 2016
Vivo has a tricolor but at least it’s waving in the free breeze.
— Vivo India (@Vivo_India) August 15, 2016
The food ordering app relies on its adorable panda.
— foodpanda India (@foodpandaIndia) August 15, 2016
Burger King India
The burger maker shows you the right moments in life to have a burger!
— BurgerKingIndia (@burgerkingindia) August 15, 2016
The protein addition to our diet talks about our nation’s pillars of strength.
— Protinex (@MyProtinex) August 15, 2016
The brand gives us freedom from wires, which is in itself a big relief!
— Philips Sound (@PhilipsSoundIN) August 15, 2016
The chip maker is quick with its quick gifs celebrating important days of the year.
— Intel India (@IntelIndia) August 15, 2016
The phone maker highlights India’s unity in diversity.
We are one heart. One family. A very Happy Independence Day to everyone! pic.twitter.com/faTE3N3zol
— Gionee India (@GioneeIndia) August 15, 2016
The Viral Fever
A cool social media interpretation of India’s Independence Day by the media entertainment brand.
Happy Independence Day! pic.twitter.com/kNXB6tPz0E
— The Viral Fever (@TheViralFever) August 15, 2016
Penguin Books India
The publisher rolled out a series of author quotes on the spirit of freedom.
— Penguin Books India (@PenguinIndia) August 15, 2016
— Penguin Books India (@PenguinIndia) August 15, 2016
The airline brand makes use of some fun graphics.
Keep the flag flying high. Happy Independence Day folks. pic.twitter.com/gHuVx22tQt
— IndiGo (@IndiGo6E) August 14, 2016
The makers of beer, cigarettes and samosa are going to be quite miffed with the doctor search network.
— Practo (@Practo) August 15, 2016
The coupons and deals site chose to highlight some of the present social evils we need to gain freedom from.
— GrabOn (@GrabOnIn) August 15, 2016
Tagore’s thought on being free forms the core of the matrimonial site’s cute visual.
— Shaadi.com (@ShaadiDotCom) August 15, 2016
The eyewear brand comes up with a stylized graphic Bapuji.
Titan Eyeplus wishes everyone a very Happy Independence Day. pic.twitter.com/xXTRa2I3P0
— Titan Eyeplus (@titaneyeplus) August 15, 2016
In a nation that is enslaved by its smartphones, the mobile wallet company encourages to set themselves free.
— FreeCharge (@FreeCharge) August 15, 2016
The IPL franchise team comes up with this smart ‘Play Bold’ themed visual.
Remember the struggle, the heroes and thank them for our freedom. Happy Independence Day, and keep playing bold! pic.twitter.com/or7siolNyB
— Royal Challengers (@RCBTweets) August 15, 2016
Riders only know one kind of freedom, and Harley captures that.
— Harley-Davidson Ind (@HarleyIndia) August 15, 2016
The smartphone brand found the right occasion to exemplify its brand philosophy – Never Settle.
— OnePlus India (@OnePlus_IN) August 15, 2016
The smartphone maker wants us to be joyous in free India.
— Moto India (@Moto_IND) August 15, 2016
The IPL team highlights true independence of the mind.
— Mumbai Indians (@mipaltan) August 15, 2016
The biscuit most of my generation grew up on came up with a simple visual of freedom and peace.
— Parle-G (@thegeniushub) August 15, 2016
The paint maker rolled out a series of visual stories capturing our journey to Independence, as it captured the many colors of freedom.
The Uprising of 1857 marked the onset of the Indian Freedom struggle. pic.twitter.com/rsVt0yJD5V
— Nerolac Paints India (@Nerolac_Paints) August 12, 2016
The travel brand emphasizes on our freedom to travel anywhere.
— MakeMyTrip.com (@makemytrip) August 15, 2016
The youth brand is keen on celebrating the flaws that make us who we are, in a series of ‘Stay Flawsome’ visuals.
— MTV India (@MTVIndia) August 15, 2016
The mouth freshener highlights its patriotic side.
Center Fresh wishes you a Happy Independence Day! pic.twitter.com/A24biOjRVZ
— Center Fresh India (@CenterfreshIn) August 15, 2016
The fragrance maker believes in freedom of scent.
— Godrej aer (@godrejaer) August 15, 2016
Financial services brands always look to set you financially free.
— ICICIdirect (@ICICI_Direct) August 15, 2016
The dating app carries on its journey of encouraging boy browsing in the country.
— TrulyMadly (@thetrulymadly) August 15, 2016
The dating app rolls out an interesting visual on all things love and meeting the right person.
— Woo (@TheWooApp) August 15, 2016
Bingo snacks is a saviour against hunger pangs!
— Bingo! (@BingoSnacks) August 15, 2016
The brand finds the right hero sporting the most famous mustache in history.
— Ustraa (@theustraa) August 14, 2016
Mad Over Donuts
A donut charka looks interesting enough.
— Mad Over Donuts (@MadOverDonuts) August 15, 2016
The quirky designer brand throws light on our hearts, which is always Indian despite wanting all material needs to be imported from elsewhere.
— Happily Unmarried (@happlyunmarried) August 15, 2016
Himalaya Men India
For a pimple-faced man, freedom from pimples is true independence!
— Himalaya MEN (@HimalayaMEN) August 15, 2016
The jewellery brand takes forward its women empowering thought of ‘Her life her choices’.
Celebrating her free will and indomitable spirit to shine against all odds on this day and every day! pic.twitter.com/PLz82SekWm
— Tanishq (@TanishqJewelry) August 15, 2016
The food app talks about the sweet taste of freedom.
— Burrp! (@burrp) August 14, 2016
The appliances maker captures the mix of culture across states that make India what it is.
— havells (@havellsindia) August 15, 2016
The instant noodle brand indeed needs to be credited for bringing together all of India.
In the land of diversity, we share so many things in common. One of them being a bowl of MAGGI noodles. pic.twitter.com/Hq6Oo97tiw
— Maggi India (@MaggiIndia) August 15, 2016
The housing portal gets us to spare a moment for our freedom heroes.
— CommonFloor.com (@commonfloor) August 14, 2016
The mattress maker wants Indians to be free from sleepless nights.
— Kurlon Limited (@KurlonLimited) August 14, 2016
Asian Paints plays with the Ashoka Chakra against a tricoloured India.
— Asian Paints (@asianpaints) August 15, 2016
Never forget your Indian core.
— Godrej Appliances (@GodrejAppliance) August 15, 2016
The automaker created a user generated GIF exploring the colours of India.
— HyundaiIndia (@HyundaiIndia) August 15, 2016
There is unity in sparkling smiles too!
— Happydent (@HappydentGum) August 15, 2016
This year has seen an interesting mix of creativity and boldness in Independence Day visuals. Do let us know your favourites in this list.