Brands have become extremely visual savvy this year. From celebrating special occasions and festivals to dedicated days of the year and also not-so-popular days of the year like ‘Burger Day’, ‘Punctuation Day’ and the likes, 2016 has seen a phenomenal rise in Indian brands investing in their visual content creation. This Gandhi Jayanti on 2nd October, a Sunday, was no exception. We experienced an outpouring of visual tributes to the Mahatma, lovingly called Bapu or ‘Father of the nation’.
Brands from varied sectors banked on the world’s most influential thinker of this century for his deep thoughts and life philosophy based on peace, love and harmony. Visual quotes formed the order of the day with help from many of Gandhi’s minimal attachments in life: his round-rimmed spectacles, his charkha (spinning wheel), his walking stick. The three monkeys also featured in twisted visual tales.
Here’s presenting a curated list of #GandhiJayanti visuals and gifs wherein brands have paid their tributes to the Mahatma in interesting ways:
The smartphone brand needn’t look far!
Vivo opts for a Gandhi quote that aligns to its own vision.
The brand logo lends itself to a cool visual gif.
The skin care brand sticks to brand colors and the idea of ‘care’.
The transport hailing app tries to match the Mahatma’s principles with those of its own.
The charkha finds a connect with the airlines.
Clever product placement here!
The IPL team brings in cricket in the most subtle way!
The table reservation app plays on its logo.
Ice cream candy sticks form the charkha in this gif by the ‘swadeshi‘ icecream brand.
The brand calls for a cleaner India with the help of Gandhi’s famous quote on cleanliness.
The paint maker compiles the Mahatma’s famous quotes into a gif.
The bank spins a deep quote in this gif.
The youth entertainment brand tries to remind us of the Mahatma’s forgotten ideals in a series of gifs.
Penguin Books India
The publisher sticks to his quotes.
Cox & Kings India
The travel brand takes you on a short but interesting virtual tour.
Aircel is the only brand to highlight little-known facts from the Mahatma’s life, which makes this gif an interesting watch.
The car and home fragrance brand finds an interesting brand connect while bringing about user engagement.
We don’t know how long this charkha made from snacks will help spin yarn!
The visual play on the ‘see’ is what makes this quote interesting.
The online marketplace pitches a brand message with a nice twist of his three monkeys.
The paint maker goes colourless for this deep quote by the Mahatma.
The bank resorts to ‘Swachh Bharat’ campaigning in this gif.
Videocon brings us interesting facts about khadi in one simple gif.
The budget hotel chain gets a little cheeky in its promotional visual.
The correction tape finds an interesting connect in the charkha.
The cab hailing app keeps it simple.
Quikr finds a cool brand connect with his quote on ‘change’.
A nice play on the brand logo here by Gionee.
The camera maker combined two important days in its gif.
The brand logo fits happily into a charkha!
Truer words have never been said. Grofers resorts to Gandhi’s quote on food.
The candy maker gives it a nice twist.
Bajaj Allianz Life
The life insurance brand urges you to act ‘now’.
Pizza Express India
Nice product embed in this visual.
The airlines adds some brand colours to the Mahatma’s humble abode.
The digital payments brand keeps it simple.
The travel brand also chooses a quote by the Mahatma.
The bank keeps it simple too.
NDTV Good Times
The travel and lifestyle channel finds a brand relevant quote.
Jio keeps it cheerful and alive in its tribute visual.
The mobile browser keeps it artsy.
The services brand sticks to a Gandhi quote and some visual play.
Nivea Men India
The men’s skin care brand uses the Mahatma’s quote.
The music app highlights interesting lyrics.
The spectacle brand shares some interesting facts about his famous round-rimmed glasses.
The smartphone brand emphasizes on ‘different’.
A relevant Gandhi quote blends with an adorable visual!
Titan Eyeplus keeps it really straightforward.
The Viral Fever
At first I wondered why Gandhi must have said this…. but then I realized this one is by the most quirky entertainment brand out there.
A simple one by Swiggy here.
Splashes of paint in the visual by the paint maker.
At first glance this is just a minimal poster, but there seems to be a resemblance to the team logo.
The ply maker aligns itself to the Mahatma’s life values.
The paint maker also makes use of the Mahatma’s quote for its visual tribute.
Birla Sun Life MF
The mutual fund company keeps it minimal.
The food app finds a relevant quote.
Holachef’s visual tribute is to the point.
Do share brand visuals that you believe are worth a mention here because they are creative, visually appealing, or have a good brand connect. We do not have an algorithm or a dedicated bot that scans the whole of social media for the most creative visuals; we make our humanly possible best efforts to hunt for these visuals and as they say, ‘to err is human’, we might miss out on a few good visuals. Do contribute to complete the gaps.
Also let us know your favourites in this list!