Best Digital Marketing Reads Of Last Week From Lighthouse Insights

Best of the week from LI - LinkedIn acquired by Microsoft, #AsliPanga In New Season 4 Campaign, Airtel #SwitchToMyPlan

Why B2B Marketers Should Be Excited About LinkedIn’s Acquisition By Microsoft: By acquiring LinkedIn, Microsoft now owns your enterprise’s internal social graph as well as the world’s professional social graph and a host of other data. Read more here.

Airtel’s 4G Girl Is Back With A New Slogan #SwitchToMyPlan: Sasha Chhetri in Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan. Read more here.

Star Sports Claims Pro Kabaddi League Is The #AsliPanga In New Season 4 Campaign: In ‘Don’t Watch Fake, #AsliPanga Dekh’, the channel has directly poked an audience which is stuck to watching the mindless soaps, the noisy newsroom debates and over the top irrational action movies. Read more here.

UrbanClap Turns LGBT Supporter In New Well Timed Digital Film: The services marketplace app has rolled out a 2.43 minute digital film to further the cause of LGBT community this June in celebration of Pride Month. Read more here.

23 Major Updates From Facebook, LinkedIn, Twitter, Pinterest, & Snapchat: Social network updates: Instagram Ads now include mobile banners, Facebook launches Online Creative Hub, Microsoft buys LinkedIn, and more. Read more here.

7 Global Digital Marketing Campaigns That You Should Read This Week: Global digital campaigns – Converse Made by You, British agency #DontFuckMyFuture, I wish I had a Samsonite, Apple History of Sound, and more. Read more here.