Best Digital Marketing Reads Of Last Week From Lighthouse Insights

Best of Lighthouse Insights from last week - Kurkure Family Express, Vivel #AbSamjhautaNahi, Lenovo India #FailForward video series, EID mubarak social media visuals and more

Call For Submissions For LI Mobile Marketing Awards 2016: Lighthouse Insights announces online awards for the best mobile marketing campaigns by brands and agencies. Read more here.

Lenovo India’s #FailForward Video Series Captures The Inspiring Journey Of YUWA Girls: Focusing on video storytelling, Lenovo India & Experience Commerce have been sharing a set of web episodes that document the YUWA girls journey in Spain. Read more here.

The 24 Most Creative And Warm Eid Mubarak Visuals, Gifs & Videos Of 2016: A curated list of the coolest visuals, gifs and storytelling videos that have endeavored to go beyond easily available online stock images and weaved a memorable story this Eid 2016. Read more here.

The Most Viewed YouTube Brand Ads Of June 2016: A curated list of the most viewed brand ads On YouTube from Indian brands in the month of June 2016. Data provided by Vidooly. Read more here.

Read What An Adblock User Thinks About Adblocking: Dictating users on ad blocking is no good, writes Lakshmipathy Bhat, an AdBlock user. In fact advertising needs a rethink and worthy content should do the talking. Read more here.

It’s Not Mumbai Or Bangalore But Non Metro Cities That Are Celebrating Social Media Day: Over the years major cities like Bangalore, Delhi, Mumbai have stopped celebrating Social Media day. But cities like Pune, Kochi are striving hard to keep the tradition alive. Read more here.

Vivel By ITC Also Joins The Women Empowerment Bandwagon With #AbSamjhautaNahi: ‘Ab samjhauta nahi’ is a cleverly placed positioning, one that helps retain Vivel’s association with softness, while also playing to the popular trend of women empowerment. Read more here.

Kurkure Family Express: What Happens When A Crunchy Little Snack Drives An IRCTC Train Full Of Indian Families: The Kurkure Family Express has indeed set a new benchmark in marketing campaigns that bring alive their core proposition in the most memorable way in these digital times. Read more here.

19 Global Digital Marketing Campaigns That You Should Read This Week: Global digital campaigns of the week – Hotels luring millennials in the era of Airbnb, Samsung Olympics ‘The Chant’, UK brands using FB 360 video, and more. Read more here.

9 Major Updates From Facebook, Twitter, Google, Instagram, & Snapchat: Major social network news updates: Twitter Moments fails to gain traction, Yahoo bots for Facebook Messenger, Snapchat usage soars among parents, and more. Read more here.