2015 has truly been the year of brand visuals. Although videos occupied a significant portion of a brand’s content marketing strategy, visual content has evolved both in appeal and brand focus in 2015. Many brands have a dedicated 24×7 content team comprising graphic designers, visualizers and brand strategists, who ensure a fun, engaging, brand-oriented social feed for their community.
Brands are not just confined to beginning with Republic Day, Valentine’s Day and Holi in the first quarter of the year, there is a systematic, weekly approach to churn out the most outstanding visuals, that could help the brand carve a niche on social media. New age brands have been quick at building their brands by efficiently leveraging the power of a visual, and wooing the new age consumer.
Here, we bring you a compilation of the most amazing visuals churned out by Indian brands in 2015, not on the basis of likes or shares earned, but by the degree to which the visual connected back to the brand vision.
One of India’s largest home portal, CommonFloor is a regular at dishing out appealing visuals on its brand’s social media properties. This is a brilliant take on Friendship Day.
One of India’s largest food and restaurant finder, is a delight to follow on social media for its amazingly designed visuals. This one shared on Engineer’s Day is a memorable one connecting with pizza.
Penguin India, now Penguin Random House, found a nice connect between books and Independence Day.
Matchmaking app for dating and matrimonials, Woo, found a cool connect on Gandhi Jayanthi. The charka and his quote go really well in this visual.
And India, one of India’s leading fashion houses founded by Anita Dongre, took a positive stand on World Aid’s Day.
Cafe Coffee Day
Popularly called as CCD, this coffee chain paid a memorable tribute to Dr. APJ Abdul Kalam, India’s most favourite President.
Oreo is a worldwide favourite on social media with its timely and witty visuals around an Oreo cookie. This one’s a simple celebration of Republic Day.
Coca Cola India
For Diwali, the beverage brand weaved endless bottles of Coke into a Diwali lari.
MuscleBlaze, maker of body building supplements found the right occasion on Dussehra, connecting the everyday evil in our life and our health.
Friendship day is a good time for many brands, but Bingo Snacks found a cool connect around its ‘angled’ snacks and friends.
Nescafe brewed its brand philosophy ‘#ItAllStarts’ in its Dussehra visual, highlighting the transformation of evil into good in the process.
Munch, the chocolate bar from Nestle, found a cool connect around Gandhi Jayanthi and its tagline ‘Apne manch pe aoo’. The Mahatma’s sayings and brand colours do the trick here.
Matchmaking app, TrulyMadly connected with Eid and how. It shows how biryani is the perfect match for all occasions, having a profile too.
The online travel company sketched out a beautiful route for its travel-loving community this Ganesh Chaturthi.
The Mukesh Ambani owned IPL franchise team scored in its Janmasthami visual, by connecting team work and the dahi handi celebrations.
Practo, the online place to find doctors and book health appointments, found a hilarious connect on Dusshera.
Faasos, the app to get your food at any time of the day, tied up Eid festive food with its new positioning - AajKhaneMeinKyaHai?
Kohinoor Foods connected well with the harvest festival. Onam celebrations and Basmati rice.
The Viral Fever
The media company with the most hilarious sketches, churned out a cool visual on Diwali featuring a Facebook status update of Lord Ram.
The zoozoos always do what they do best - bring a smile to our lips. This one shared on Raksha Bandhan is particularly adorable.
Zoomcar, the company with self drive rental cars, found a cool connect on Dussehra.
Society Tea shared how friendship is like a cup of tea, in its adorable Friendship Day visual.
Paytm, the ecommerce site not only promoted its cashback offers on Raksha Bandhan, but also added a playful angle to the brother-sister bond.
The airline company paid a cool tribute to the Mahatma on Gandhi Jayanthi, the line graphics sport the brand colours.
Philips Home Living
The healthy living promoters found Dussehra the right occasion to promote its airfryer that cooks with less oil. Oily foods being unhealthy cravings that need to be killed.
The jam and sauce brand we all grew up on, rolled out this cool visual on Independence Day. Need we say more!
The comedy channel did not fail to amuse us even on World Photography Day.