The world is now on your fingertips, swipe through and travel along the maze of a billion pictures. Facebook along with its sister concerns, Instagram, Messenger and WhatsApp, are together raking in reportedly 2 billion photos every day. With tech inclined towards images, networks getting image savvy, brands have become extremely visual savvy too with every passing year. Communication is now going back to the visual form: memes, gifs, witty visuals, infographics, and more.
From celebrating special occasions and festivals to dedicated days of the year and also not-so-popular days of the year like ‘Burger Day’, ‘Punctuation Day’ and the likes, 2016 saw a phenomenal rise in Indian brands investing in their visual content creation. The apprehension that images play a far memorable role in the human mind as compared to volumes of text, has finally set in.
The Indian digital marketer isn’t letting go even a single momentous day to connect with the new age consumer, with the help of visuals aligning with the brand philosophy. The result: 2016, unlike previous years, has witnessed a massive explosion in visual content. Brands varying from FMCG to banking, wellness and healthcare are all bracing for the visual revolution. Last year began the trend, we witnessed a spurt in creative brand visuals on social media. Read ‘Winning brand connect visuals of 2015‘.
Listed here, are the interesting examples of ‘visual content marketing’ in 2016 that managed to establish an interesting brand connect while keeping up with the spirit of the day:
Britannia Good Day
On Children’s Day, the premium biscuit brand connected well with its philosophy of ‘smile more for a good day.’ Childhood being full of imagination, became a playful rendition using the product.
Here’s wishing the child in you a happy Children’s day. #SmileMoreForAGoodDay pic.twitter.com/KzN0FVwAsl
— Britannia Good Day (@GoodDayCookies) November 14, 2021
The energy drink from Bisleri took contextual advantage of the festival of lights, and managed to shine its message bright.
Let’s share love and delight on this festival of light.
Wishing you a very #HappyDiwali! pic.twitter.com/p6lywnqdq5
— Urzza (@UrzzaPower) October 30, 2021
The IPL team weaved in cricket in the most subtle way, on the birth anniversary of the Mahatma.
Paltan, let's come together and pay respect to the father of our nation on the occasion of #GandhiJayanti #DilSeIndian pic.twitter.com/hG4ocSzYBz
— Mumbai Indians (@mipaltan) October 2, 2021
The IPL team also rolled out a witty visual during Onam, playing on the traditional boat race.
Here’s wishing our paltan a #HappyOnam #DilSeIndian pic.twitter.com/wr3JSm9BjQ
— Mumbai Indians (@mipaltan) September 13, 2021
When Lord Ganesha’s form is created by a brand’s alphabets, it is worth noting.
May good health and peace be bestowed upon you and your family. Wishing you a very #HappyGaneshChaturthi. pic.twitter.com/nO0ya2k9Km
— HDFC Bank (@HDFC_Bank) September 5, 2021
On Teacher’s Day, the bank indulged in a series of smart visuals and smarter copywriting as a tribute to teachers, with some really witty brand connect!
We dedicate this day to our teachers who played a pivotal role in shaping our future. #HappyTeachersDay pic.twitter.com/q9UgxiRcIE
— HDFC Bank (@HDFC_Bank) September 4, 2021
Post a demonetised India, Children’s Day was blended with the cashless mood prevailing in society. HDFC stressed on going cashless for a corruption-free India.
This Children's Day, join hands and move towards a clean future. pic.twitter.com/wuDH6dYPqy
— HDFC Bank (@HDFC_Bank) November 14, 2021
The used goods marketplace has been hellbent on ridding our countrymen of our ‘hoarding’ culture, the message has been put nicely across in this Dussehra gif .
OLX wishes everyone a hoarding-free, happy and prosperous Dussehra. #OLX #HappyDussehra #goodoverbad #dussehra #VijayaDashami #Festival pic.twitter.com/x8SJfdio89
— OLX India (@OLX_India) October 11, 2021
On Gandhi Jayanti, the same message was pitched differently using the Mahatma’s three monkeys as props.
OLX salutes the man who helped India upgrade and become independent. #HappyGandhiJayanti #GandhiJayanti #FatherOfNation pic.twitter.com/OeMxD6wWPV
— OLX India (@OLX_India) October 2, 2021
The tech company believes in connecting dots, and we can all relate to it. Cool one on Ganesh Chaturthi.
Dell team wishes all a Happy #GaneshChaturthi Retweet to wish your loved ones & tell us how you are celebrating! pic.twitter.com/S4sbopJGde
— Dell India (@Dell_IN) September 5, 2021
Music does affect the heart beat and what a brand resonance by Philips Sound on World Heart Day! A very simple yet innovative visual for the brand’s music loving fans.
Your heartbeat changes and mimics the #music you listen to. Stay fit, stay healthy! #WorldHeartDay pic.twitter.com/bW5YA61ioY
— Philips Sound (@PhilipsSoundIN) September 29, 2021
An adorable visual on Children’s Day, whoever thought about swinging from musical notes!
Relive your childhood by doing what you love the most! Wishing everyone a very Happy #ChildrensDay pic.twitter.com/etGqrpUYzc
— Philips Sound (@PhilipsSoundIN) November 14, 2021
The fun arcade game was given a sweet tribute in this gif.
Pac-Man is turning 36 years today! So let`s all wish the retro arcade icon a Happy Birthday. #PacMan pic.twitter.com/7wP9pF0vsK
— Philips Sound (@PhilipsSoundIN) May 21, 2022
The car and home fragrance brand found an interesting brand connect on Gandhi Jayanti, that even scored in its copy.
Tell us how the Father of the Nation has inspired you. It could be something he said, something he did. #GandhiJayanti #Godrej #aer pic.twitter.com/r9iANnN96K
— Godrej aer (@godrejaer) October 2, 2021
The products always manage to find a clever placement in the brand’s visuals, as can be seen in this Ganesh Chaturthi one.
Welcome Lord Ganesh with sweet scents. Is your home #GuestReady? Send us a picture and you could win #aer goodies. pic.twitter.com/NunXo5NQlI
— Godrej aer (@godrejaer) September 2, 2021
The airline took the most creative approach to Diwali as the celebration of the Lord’s homecoming!
Let the celebration begin in Red Hot and Spicy way. #HappyDiwali #SpiceJet pic.twitter.com/4QAGd4n6hC
— SpiceJet (@flyspicejet) October 30, 2021
Real fruit juice
Dabur’s Real fruit juice brand played on simplicity this Onam, with a refreshing brand connect.
Real Fruit Power wishes everyone a very Happy Onam! May this Onam fill your life with happiness & joy. #HappyOnam pic.twitter.com/vdWnF0gyfs
— Realfruitpower (@Realjuices) September 13, 2021
Popcorn and movies make the right pair, a simple brand connect by the video app.
Its the day to love and to be loved! Happy #ValentinesDay to you all.#CelebrateLove pic.twitter.com/JYiW92wrDO
— Viu India (@Viu_IN) February 14, 2022
The smartphone brand played smart on Gandhi Jayanti!
Remembering Mahatma Gandhiji on this auspicious day of #GandhiJayanti. pic.twitter.com/VCscWib0bZ
— Coolpad India (@CoolpadInd) October 2, 2021
Coolpad won the day again, on Janmasthami when it created the form of Krishna’s flute using a smartphone.
On this auspicious day, we wish that your lives are filled with happiness and prosperity #HappyJanmashtami pic.twitter.com/WtDng5mJ13
— Coolpad India (@CoolpadInd) August 25, 2021
On Dussehra, Coolpad captured the many evils faced by the smartphone generation, which could be destroyed by a victorious arrow - the Coolpad smartphone!
We wish all of you a very #HappyDussehra ! May this occasion bring a lot of happiness in your life. pic.twitter.com/PV5KbbEp62
— Coolpad India (@CoolpadInd) October 11, 2021
The automaker smartly blended the essence of a woman with ‘navigating life.’
Let's celebrate the spirit, passion & the glory of women! #InternationalWomensDay pic.twitter.com/Unqd1iMpfc
— HyundaiIndia (@HyundaiIndia) March 8, 2022
The music streaming app always had the Lord within it, cool visual on Ganesh Chaturthi.
Let the festivities begin with this playlist: https://t.co/5qlvz1FNPn#GaneshChaturthi #Ganeshotsav pic.twitter.com/ke7hUcuyz8
— gaana.com (@gaana) September 5, 2021
On World Heart Day, one of India’s leading dating apps made a clever point about the relationship between your heart and mind.
The mind forgets but the heart will always remember. Cheers to all the memories stored in your heart! #WorldHeartDay pic.twitter.com/HBTYknbIbX
— Woo (@TheWooApp) September 29, 2021
Cafe Coffee Day
At the time of Rio Olympics, the coffee chain shared adorable gifs featuring sporty coffee beans, this one is interesting.
Target on fleek. pic.twitter.com/3F4OCC7BlK
— Cafe Coffee Day (@CafeCoffeeDay) August 20, 2021
The coffee chain paid a smart tribute to cats on International Cat Day, Catrio sure does not take his coffee for granted!
Leo DiCatrio does not take this coffee for granted. #InternationalCatDay pic.twitter.com/bl3FZJofim
— Cafe Coffee Day (@CafeCoffeeDay) August 8, 2021
On Eid, the approach was classy sophisticated coffee art.
Cafe Coffee Day wishes you a blessed Eid! #EidMubarak pic.twitter.com/WTy0zeAUV4
— Cafe Coffee Day (@CafeCoffeeDay) September 12, 2021
For a fitness tracker brand, Fitbit really walked the talk on Gandhi Jayanti.
Walk. #GandhiJayanti pic.twitter.com/w6btyWchAN
— Fitbit India (@FitbitIN) October 2, 2021
Penguin Books India
Penguin Books India bonded really well with book lovers in the country, on Yoga Day, with a hilarious series of reading aasanas.
Without a doubt - or a blink. #YogaDay pic.twitter.com/gK3TNbt0sT
— Penguin India (@PenguinIndia) June 21, 2022
Looking at books as teachers, the publisher shared minimal posters of famous classics on Teacher’s Day.
Here's what some of the classics have taught us! Tell us what your favorite book taught you.#BooksTaughtMe pic.twitter.com/sjGdTkjABE
— Penguin India (@PenguinIndia) September 5, 2021
The publisher’s penguin got a little sporty around Usain Bolt’s supremacy.
May the force be with you. pic.twitter.com/FGT5WZ2IDm
— Penguin India (@PenguinIndia) August 22, 2021
On Valentine’s Day, Penguin rolled out adorable pun-filled visuals.
They lived in their love nest forever!#LoveInOtherWords#PunnyValentines#ValentinesDay pic.twitter.com/XAYUJLBI5V
— Penguin India (@PenguinIndia) February 13, 2022
On Dussehra, the camera maker smartly pitched instax while capturing the essence of clicking pictures of a festival.
Wishing you all #HappyDussehra… pic.twitter.com/IgfPnlygCC
— Fujifilm India (@Fujifilm_India) October 12, 2021
On Eid, the tea brand rolled out an aesthetically pleasing visual in a tea cup.
The tea brand nailed it on Ganesh Chaturthi, whoever thought about a kettle taking the divine form!
Wishing all our #fans a happy and auspicious #GaneshChaturthi #TeaLovers pic.twitter.com/jrw1PrOodl
— Society Tea (@SocietyTea) September 5, 2021
Engineer’s day is something the Indian audience relates to well, the ride hailing app aptly saluted the spirit of invention in this gif.
In engineers, we trust! #EngineersDay pic.twitter.com/RHyAoSGyOH
— Ola (@Olacabs) September 15, 2021
The coffee maker reiterated its ‘Stay Started’ philosophy well tuned with the spirit of Dussehra.
This Dussehra, may you find the inspiration to #StayStarted on your path. pic.twitter.com/PAj5K57YGi
— NESCAFÉ India (@NESCAFEIndia) October 11, 2021
The carrier network kept it uber cool on Ganesh Chaturthi with a simple play on its logo, and a smart pitch for its SuperNet.
How are you celebrating #GaneshChaturthi today? pic.twitter.com/fmikHhA2uc
— Vodafone India (@VodafoneIN) September 5, 2021
It continued playing on ‘Being super’ on Raksha Bandhan with a series of Super Sisters visuals.
Scolded you for not studying but saved you when your results were out! Tag a Super Sister who protected you #BeSuper pic.twitter.com/QmTR7GIVp0
— Vodafone India (@VodafoneIN) August 18, 2021
Lenovo India managed to seamlessly match the late David Bowie’s ever evolving avatar with the brand’s rebranded philosophy – Never stand still, when the singer, songwriter, actor and record producer passed away last year.
Never the same. Never been boring. #RIPDavidBowie pic.twitter.com/PN3xSHmkdj
— Lenovo India (@Lenovo_in) January 11, 2022
On Diwali, the security solutions provider smartly promoted its safe - the Matrix I-Warn endorsed by Lord Vishnu himself!
The Matrix I-Warn - The next best place where Lord Vishu feels his wife will be safe. Or so we think. https://t.co/weQITYINx5 #HappyDiwali pic.twitter.com/mXFOVZU7Oy
— Godrej Security (@godrejsecure) October 30, 2021
On Hindi Divas, Micromax Unite, the range of smartphones with regional language support rolled out a cool visual.
Kyunki Hindi bolne ke liye fake accent ki zarurat nahi padti! Manaao #हिंदीदिवस. #AngrezipantiKoAngootha. pic.twitter.com/OzlAfjAyyD
— Micromax India (@Micromax_Mobile) September 14, 2021
The mint managed to find a smart brand connect, be it on World Punctuation day or Women’s Equality day.
There is no full stop to Happydent Smiles. #PunctuationDay pic.twitter.com/3nvMBnOa0J
— Happydent (@HappydentGum) September 24, 2021
Smile for just and equal world ! #WomensEqualityDay pic.twitter.com/51uT3fZqdS
— Happydent (@HappydentGum) August 26, 2021
On Independence day, the male grooming brand found the right hero sporting the most famous mustache in history.
— Ustraa (@theustraa) August 14, 2021
It chose a hilarious connect on Mother’s day.
Happy #MothersDay pic.twitter.com/7BULwYZeVP
— Ustraa (@theustraa) May 8, 2022
The food app comes up with witty visuals for every occasion, just as it did on Dussehra.
New users get 20% OFF - use code GET20 pic.twitter.com/XSRjupEfLr
— Zomato India (@ZomatoIN) October 11, 2021
There may not be a better visual depiction of an engineer’s life.
The fun drinks brand popped you back into childhood in this interesting gif.
If you remember this, your childhood was awesome!
Happy #ChildrensDay 🙂 pic.twitter.com/EljcvvYa7S
— Bisleri Pop (@BisleriPop) November 14, 2021
The online marketplace played well to its logo on Ganesh Chaturthi.
May the blessings of the god of beginnings always be with you.
A very happy #GaneshChaturthi from team #Quikr! pic.twitter.com/R7A6BE3bBo
— Quikr (@Quikr) September 5, 2021
The traditional drinks maker had rolled out limited edition Rakhi-special gift boxes while promoting them with a series of adorable illustrations.
Share something sweet together again, with our limited edition Rakhi-special gift boxes! https://t.co/ylUJCuKDgz pic.twitter.com/WyIx7hWUs2
— Paper Boat (@paperboatdrinks) August 11, 2021
On Ganesh Chaturthi, the online store for everything kids want imagined this amusing chat conversation between mother and son, Parvati and Ganpati!
Moms will always be moms.
Even #LordGanesha will agree. 😛#GaneshChaturthi #tech pic.twitter.com/WzUNjXYWCc
— Firstcry (@firstcryindia) September 5, 2021
On Diwali, the snacks brand had an alternate solution to let go crackers.
This Diwali, celebrate the explosion of flavours! #HaveAMadAngle and have a #HappyDiwali pic.twitter.com/ZUd6u4dlCk
— Bingo! (@BingoSnacks) October 30, 2021
The candy managed to pitch its tangy flavours, in this interesting gif on Men’s Day.
Pulsify your emotions and let the hidden child out. Happy #InternationalMensDay pic.twitter.com/gT8vB9YQQU
— Pulse (@PassPass_Pulse) November 19, 2021
Intel ran a print batch only for engineers on Engineer’s Day.
Kudos to Engineers for designing innovative products & solutions for a better today & tomorrow. #HappyEngineersDay pic.twitter.com/WXNAi4cY4j
— Intel India (@IntelIndia) September 15, 2021
The tech brand smartly emphasized on the flexibility attained by practicing yoga, demonstrated by the flexible two-in-ones, on Yoga Day.
This #InternationalYogaDay, it's time to be fully flexible. #2in1 pic.twitter.com/qgMoDTDInJ
— Intel India (@IntelIndia) June 21, 2022
Did you know that UFO stood for ‘Ultimate Flavorful Objects’?! Nice one by Havmor Ice Cream.
Ultimate Flavourful Objects were spotted by Chhota Bheem at all the Hav Funn parlours across India. #WorldUFODay pic.twitter.com/LJaIMGxLo8
— Havmor Ice Cream (@HavmorIceCreams) July 3, 2022
Center Fresh India
Ever since #MondayMotivation became a trend, brands have been making the most of it. For a mint brand, this was a smart rollout by Center Fresh India.
Freshness Mintra to get you through your Monday blues! #mondaymotivation pic.twitter.com/FqEpw4EeA9
— Center Fresh India (@CenterfreshIn) July 4, 2022
For a dating app that matches folks on specified preferences, this is a good one for its millennial audience on Eid.
#EidMubaarak 🙂 pic.twitter.com/ft1T0KJNqH
— TrulyMadly (@thetrulymadly) September 13, 2021
For singles looking for a girlfriend, for the ones who’ve been taken, TrulyMadly made the most of Girlfriend Day.
Happy #GirlfriendDay! 🙂 pic.twitter.com/wbCjrBBmFZ
— TrulyMadly (@thetrulymadly) August 1, 2021
The ecommerce major deftly connects with our first landing on the moon!
One small step for man and the rest is history!
ICYMI - It’s the anniversary of the first moon landing. pic.twitter.com/y68uwZ4ZEE
— Flipkart (@Flipkart) July 20, 2022
It rolled out a Mother’s day visual that was not just a tribute to motherhood but also weaved in a smart brand connect.
Without you, we wouldn't be. Happy Mother's Day! pic.twitter.com/YpGQMS4bvc
— Flipkart (@Flipkart) May 8, 2022
Internet-based companies sure owe their existence to the Web, nice ‘thank you’ letter by Flipkart on World Wide Web Day!
Here's wishing the 'www' on its birthday! You showed us the way & for that, we're always grateful. #WorldWideWebDay pic.twitter.com/e0OzW0KVO1
— Flipkart (@Flipkart) August 1, 2021
The doctor finding network made an adorable and witty connect on Republic Day.
Let's take care of constituents of our body while we salute & uphold constitution of our country. Happy #RepublicDay pic.twitter.com/Wv8g3Sm1G3
— Practo (@Practo) January 26, 2022
Valentine’s day was all about healthy breakups!
This Valentine's Day have some healthy breakups 🙂 #HappyValentinesDay #HealthyBreakups pic.twitter.com/ZYMZ1OicFk
— Practo (@Practo) February 13, 2022
Junk Food Day can be a great awareness occasion, as can be seen in these Practo illustrations.
A respectable tribute to our soldiers on Kargil Vijay divas, by Moto.
Here's to our real superheroes defying all odds and coming out victorious in Kargil. #KargilVijayDiwas pic.twitter.com/fq2TQPscsK
— Moto India (@Moto_IND) July 26, 2022
The smartphone maker cleverly associated itself with ‘shatterproof’ on Women’s Day.
With their unbreakable spirit and shatterproof will, every day is #InternationalWomensDay! pic.twitter.com/eflizJ6Cmo
— Moto India (@Moto_IND) March 8, 2022
Truer words have never been said. The hyperlocal grocery delivery app smartly weaved in a Gandhi quote on food on Gandhi Jayanti.
Happy #GandhiJayanti pic.twitter.com/qQs5s34MtQ
— Grofers (@Grofers) October 2, 2021
A nice twist on ‘stay hungry’ by the food app on Children’s day.
Don’t let growing up hide the inner child in you. HappyChildrensDay pic.twitter.com/rW2U2iWVQN
— Burrp! (@burrp) November 14, 2021
On Engineer’s Day the table reservation app neatly explained the life of a software engineer in a function code.
It's time to #Dineout!https://t.co/NA1dednvZZ pic.twitter.com/p3By8yd2KQ
— Dineout (@dineout_india) September 15, 2021
The ice cream brand made a deep point on World Ozone day, with a smart brand connect.
Melting #IceCream is still fine, but not a melting earth! This #OzoneDay, let's pledge to heal our #Earth. #Dinshaws pic.twitter.com/iXe9hoXhHD
— Dinshaw's (@DinshawsOfficia) September 16, 2021
Dussehra saw the publisher roll out an enlightening set of visuals on Ravan’s skills and knowledge.
Independence day can also be an interesting occasion to convey a brand message, like this RCB visual that has smartly weaved in its brand philosophy of ‘Play Bold’.
Remember the struggle, the heroes and thank them for our freedom. Happy Independence Day, and keep playing bold! pic.twitter.com/or7siolNyB
— Royal Challengers (@RCBTweets) August 15, 2021
An adorable visual and great brand connect by the water heater maker on Children’s Day.
Take a trip down memory lane and refresh your favourite childhood memories with a hot water bath! #HappyChildrensDay pic.twitter.com/c0IXRSbvqE
— Racold Thermo (@RacoldThermo) November 14, 2021
The water heater maker rolled out a hot bubbling diya on Diwali.
Racold wishes everyone a very #HappyDiwali! pic.twitter.com/bRBW9Z1MlU
— Racold Thermo (@RacoldThermo) October 28, 2021
The donut maker managed to sneak into the Onam sadya!
Get your #OmNomNom on with a whole lotta yum at Dunkin' Donuts this #Onam. #HappyOnam pic.twitter.com/dNv6AXdTdu
— Dunkin' Donuts (@Dunkin_India) September 14, 2021
Diwali is about prosperity and wealth, the stock broker smartly conveyed what an SIP investment can do for your personal wealth creation.
Karvy wishes you a very #happyDiwali pic.twitter.com/inetEY5F6G
— KarvyStock Community (@KarvyStock) October 30, 2021
On Dussehra, the stock broking services company demonstrated the unpredictability of the market through each of Ravan’s head making ten different and conflicting investment decisions!
This #Dussehra win over your #finances with Karvy Stock Broking Limited! pic.twitter.com/4tw7O4qbBe
— KarvyStock Community (@KarvyStock) October 11, 2021
On Engineer’s Day, the witty gum brand got inside the mind of an engineering student.
Shoutout to all engineers out there.
Happy Engineer’s Day!#EngineersDay pic.twitter.com/WXKoJS8T3M
— Mentos India (@IndiaMentos) September 15, 2021
Onam was a god given festival for the mint.
Isn't it a-boat time you celebrated the harvest festival? Happy Onam! pic.twitter.com/vEQ10JEwup
— Mentos India (@IndiaMentos) September 14, 2021
Doctor’s day wasn’t acknowledged as much as it should have been, but Mentos found a witty connect nevertheless.
Here’s to all the doctors' bad handwriting, do it the ruled way! pic.twitter.com/fY2fI2Wzin
— Mentos India (@IndiaMentos) July 1, 2022
On Gandhi Jayanti, the housing portal snugly fit its logo into a charkha!
Happiness is when what you think, what you say and what you do are in harmony. Happy #GandhiJayanti @commonfloor pic.twitter.com/HuEoPZPnN3
— CommonFloor.com (@commonfloor) October 2, 2021
The essence of Friendship Day was captured beautifully in this one.
Friendship is like sound health, the value of it is seldom known until it be lost! #HappyFriendshipDay pic.twitter.com/ZKVaS0zfku
— CommonFloor.com (@commonfloor) August 7, 2021
Whoever thought about Diwali crackers from McDonald’s fries!
— McDonald's India (@mcdonaldsindia) October 29, 2021
Fast food brands are not going to like what this supplement maker is telling you to do, a cool one on Dussehra.
Let this Dussehra, be the victory of good over evil.#HappyDussehra pic.twitter.com/zCCVTsMur9
— MuscleBlaze (@MuscleBlaze) October 11, 2021
The phone maker highlighted India’s unity in diversity all with creative use of its logo.
We are one heart. One family. A very Happy Independence Day to everyone! pic.twitter.com/faTE3N3zol
— Gionee India (@GioneeIndia) August 15, 2021
A nice play on the brand logo here by Gionee on Gandhi Jayanti.
A salute to the man whose indomitable spirit gave us many reasons to make smiles #HappyGandhiJayanti pic.twitter.com/omtAG5kXpQ
— Gionee India (@GioneeIndia) October 2, 2021
Volkswagen made the most of Teacher’s Day, the auto maker earned full marks for this visual.
Here's saluting your first car & the invaluable lessons it taught you as a new driver #TeachersDay #HappyTeachersDay pic.twitter.com/DQ6vp3EbXY
— Volkswagen India (@volkswagenindia) September 5, 2021
You literally need to read between the lines to get the complete message by Volkswagen, directed at women stereotyping. Brilliant one on International Women’s day.
Wishing all women a very #HappyInternationalWomensDay pic.twitter.com/fCuHSaid7s
— Volkswagen India (@volkswagenindia) March 8, 2022
Wai Wai India
On Engineer’s Day, the instant noodle brand proved a bowl of noodles can also be fit into an equation.
Shout out to all you engineers on #EngineersDay. Tweet us your Wai Wai hostel stories! pic.twitter.com/2sqijEpysH
— Wai Wai (@waiwaiindia) September 15, 2021
A paint brand couldn’t have done better on Children’s Day, Berger managed to bring out the playfulness.
Let's paint the future in vivid colours. #HappyChildrensDay pic.twitter.com/i37F9UowXe
— Berger Paints (@BergerPaintsInd) November 14, 2021
Onam posed the perfect occasion for the mobile OS to highlight its logo.
Opera wishes all of you a very #HappyOnam! 🙂 pic.twitter.com/lfy3iv6xGw
— Opera India (@OperaIndia) September 14, 2021
The camera maker emphasized on celebrating ‘memories’ rather than the noise, along with a creative product embed.
Let your laughter make all the noise this Diwali. Canon wishes you and your family a very #HappyDiwali. pic.twitter.com/Ws5hHM8KCU
— CANON India (@Canon_India) October 30, 2021
The pizza maker rolled out a unique ‘Pizza Namaskar’ on Yoga Day, this one works the opposite: you are sure to put on kilos!
#IDY2016 International Day of Yoga pic.twitter.com/woX5t0LPfz
— Domino's Pizza India (@dominos_india) June 21, 2022
Dussehra highlighted the fun side of eBay, Ravan is left completely indecisive by each of his heads’ shopping ideas!
Make the most of this festive season; grab offers when you can. Happy Dusshera! pic.twitter.com/7L0Q7jBqav
— eBay India (@ebayindia) October 11, 2021
GE defines an engineer with a tone of harmless humour, on Engineer’s day.
How would you define a #engineer? #EngineersDay pic.twitter.com/rBQFAcC33u
— GE India (@GEIndia) September 15, 2021
Onam saw an interesting logo embed in the sadya by the holiday brand.
If you’re holidaying at our resorts, do enjoy the Sadhya at The Onam Festival! pic.twitter.com/gOUXbDPRXS
— Club Mahindra (@clubmahindra) September 14, 2021
On Teacher’s day, the airline got creative with smart puns in its gif.
Vistara wishes all the teachers and mentors a very Happy #TeachersDay. #FlyTheNewFeeling pic.twitter.com/P4dvCivSWK
— Vistara (@airvistara) September 5, 2021
The ethnic wear e-store virtually showered you with flowers on Ganesh Chaturthi even as it made smart use of its logo.
May the Lord vighna vinayaka remove all obstacles and shower you with bounties. #HappyGaneshChaturthi 🙂 pic.twitter.com/kQMOkoLuhO
— Craftsvilla (@craftsvilla) September 4, 2021
The online travel brand took a humourous approach on Dussehra. Each of Ravan’s heads point to the many travel woes we all face, and of course, Yatra is the one-stop solution!
One answer to all the voices in your head. Make instant travel plans with https://t.co/d2VJL8OowS. Wishing you a #HappyDussehra. pic.twitter.com/y67IPVLqgf
— Yatra.com (@YatraOfficial) October 11, 2021
Only an engineer would calculate the area of his/her pizza slice, a clever one by Foodpanda on Engineer’s Day.
Mad Over Donuts
On Teacher’s Day, the donut maker rolled out a funny visual most of us could relate to, and grammar nazis would be delighted about.
Give a special thank to those who saved us from a lot of embarrassing tweets! #HappyTeachersDay pic.twitter.com/QenXdXWzoK
— Mad Over Donuts (@MadOverDonuts) September 5, 2021
This one is a really smart one by the mattress maker shared on Janmashtami, the product has been seamlessly embedded into the visual story.
May the "Natkhat Nandlal" bring loads of joy for you and your family. #HappyJanmashtami! pic.twitter.com/uBYvzsfu1q
— Kurlon Limited (@KurlonLimited) August 25, 2021
The online Fashion store only needed to turn upside down on International Women’s day, to make its point.
#MyntraBreaksStereotypes today, and what better way to do that than play around with our logo 🙂 Happy Women's Day! pic.twitter.com/9UKo2HNlUr
— Myntra (@myntra) March 8, 2022
Brands do have interesting aspects to their persona, which can very well be personified with the help of the right visual. While visual content marketing makes its own impression and drives ROI in terms of retweets, shares, comments, no amount of brand recall can be quantified. And, as the going gets tough in these cluttered social feed times, it gets imperative for brands to drive home their message in short, crisp, visual pieces. 2016 has proven to be a visually appealing year even as the promise of interesting creatives is already hanging in the new year.