Cricketer Sachin Ramesh Tendulkar has given a marvelous end to his career and India made sure that his send off was larger than life. With brands joining the show to express their gratitude towards the cricketer, Indian Cricket Board (BCCI) created history with #ThankYouSachin on Twitter. According to a latest blog post from Twitter India, the recent partnership between The Board of Control for Cricket India, Twitter India and Digigraph witnessed a massive response not only from Indians but also from the global community.
To strengthen the bond between fans and Sachin, BCCI, during the recently concluded test matches had asked Sachin’s fans to tweet a message for the legend along with #ThankYouSachin and BCCI promised to gratify the fan with a personalized picture of Sachin.
http://t.co/mdhDRtYqy2 Look wat i got. Thanks sachin for being the legend in my life, will always luk up to u and learn
— Mahendra Singh Dhoni (@msdhoni) November 13, 2013
The initiative has been a success not only with fan power but the smart integration of the app that allowed fans to tweet directly from some of India’s top sports and news websites, with a widget built specifically for this moment. ESPNCricinfo, Yahoo Cricket, Cricbuzz, Sportskeeda, Wisden India, Hindustan Times and DNA all took part in this historic campaign.
Besides this, the campaign was also promoted on television by Star Sports India to gain more eyeballs. While the initiative was promoted during the live test matches on TV, it displayed the hashtag along with the growing number of tweets.
— Gaurav Saxena (@goransaxena) November 16, 2013
At the same time, the Mumbai IPL team came up with another social and digital campaign to support #ThankYouSachin. A microsite had been created with the name – #ThankYouSachin and fans were requested to share messages while tagging #ThankYouSachin in their messages and pictures, to be featured on the website.
Sachin’s retirement has been epic and it will take some time to get over it. In fact the little master even took to Twitter to thank his fans which is now the most retweeted tweet of all time in India.
I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.
— sachin tendulkar (@sachin_rt) November 13, 2013
#ThankYouSachin for entertaining and inspiring us for the last 24 years.