Pepperfry’s new brand campaign targets the ‘get-it-done-at-home’ customer: The just launched brand campaign conceptualised by L&K Saatchi & Saatchi addresses the rather prolific and sizable ‘get-it-done-at-home’ segment and highlights the issues faced by people when they get the furniture made at home.
DDB Mudra helps you fly to any picture through Tripstr: Now you should not be disappointed if you don’t know the destination of the scenic picture you saw last and dreamt of visiting. DDB Mudra’s latest invention for Broken Compass can find any place for you through just a picture from Flickr or Instagram.
Mindshare appoints Maneesheel Gautam as Digital Leader, South East Asia: Asia Pacific – Mindshare, the global media agency network, that is part of WPP, has appointed Maneesheel Gautam to the role of Digital Leader of South East Asia.
Lowe Lintas unveils ‘Never Challenge a Roadeo’ campaign for TI cycles: With the underlying message of ‘Never Challenge a Roadeo’, the campaign – which has been conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style.
Nihar Shanti Amla unveils its latest campaign ‘Dikho Khoobsurat, Karo Khoobsurat’: Nihar Naturals Shanti Amla, one of the fastest growing hair oil brands in the country launched its latest campaign – Dikho Khoobsurat, Karo Khoobsurat in tandem with its long term commitment to furthering children’s education in the country.
This time Del Monte cans it! In its latest social media campaign, the brand takes a subtle dig with hashtags #DontBeASucker and #CanIt and urges people to think different and go for Del Monte’s juices available in cans.
BBlunt releases digital campaign #DirtyLittleSecret to promote dry shampoo: Salon chain BBlunt came up with a solution — its Back To Life Dry Shampoo, developed by BBlunt experts Adhuna Bhabani and Avan Contractor in association with Godrej Consumer Products Limited (GCPL). Created for the mobile-first generation, the product has come up with a blogger-featured music video and digital campaign titled #DirtyLittleSecret.
Viacom18 appoints Saugato Bhowmik as head of its Integrated Network Solutions business: Viacom18 has announced the appointment of Saugato Bhowmik as head of its Integrated Network Solutions (INS) business unit. INS develops brand solutions for consumers and live properties across music and entertainment genres.